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Business, trust and environmental information: Perceptions from consumers and retailers

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  • Sally Eden

Abstract

This paper explores how business sees its role as a provider of information to the public about products marketed with environmental claims. This revolves around issues of depersonalised advice to customers, education of the wider public and, most crucially, justification of company activities. The author demonstrates how people criticise this information because of the way that they perceive the motives of business to colour it, rather than because of the facts it conveys. People distrust aspects of business, especially its environmental information, for these reasons but the perceived expertise of business in comparison with the lack of expertise of the public means that they have little choice but to trust the more general system of information provision. The balance of trust to doubt is precarious and an overall loss of public trust has implications for the regulation of business because self‐regulation will no longer be seen as accountable and pressure may build for increasing government intervention, e.g. in eco‐labelling. These issues are addressed through the use of qualitative data from in‐depth interviews with green consumers and retailers.

Suggested Citation

  • Sally Eden, 1994. "Business, trust and environmental information: Perceptions from consumers and retailers," Business Strategy and the Environment, Wiley Blackwell, vol. 3(4), pages 1-8.
    • Handle: RePEc:bla:bstrat:v:3:y:1994:i:4:p:1-8
    DOI: 10.1002/bse.3280030401
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    Cited by:

    1. Sally Eden, 1997. "Regulation, self‐regulation and environmental consensus: lessons from the UK packaging waste experience," Business Strategy and the Environment, Wiley Blackwell, vol. 6(4), pages 232-241, September.
    2. Mohamed Akli Achabou, 2014. "Brand influence on consumer preference for environmental labels," Working Papers 2014-139, Department of Research, Ipag Business School.
    3. Claudia E. Henninger, 2015. "Traceability the New Eco-Label in the Slow-Fashion Industry?—Consumer Perceptions and Micro-Organisations Responses," Sustainability, MDPI, vol. 7(5), pages 1-22, May.
    4. Khan Md Raziuddin Taufique & Chamhuri Siwar & Basri Talib & Farah Hasan Sarah & Norshamliza Chamhuri, 2014. "Synthesis of Constructs for Modeling Consumers’ Understanding and Perception of Eco-Labels," Sustainability, MDPI, vol. 6(4), pages 1-25, April.
    5. Camilla C. Erskine & Lyndhurst Collins, 1997. "Eco-labelling: success or failure?," Environment Systems and Decisions, Springer, vol. 17(2), pages 125-133, June.

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