Mental Perception of Quality: Green Marketing as a Catalyst for Brand Quality Enhancement
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- Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.
- Khaled Nawaser & Mohammad Hakkak & Mohammad Amin Aeiny & Ali Vafaei-Zadeh & Haniruzila Hanifah, 2023. "The effect of green innovation on sustainable performance in SMEs: the mediating role of strategic learning," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 39(4), pages 490-511.
- Hamid Moini & Olav J. Sorensen & Eva Szuchy-Kristiansen, 2014. "Adoption of green strategy by Danish firms," Sustainability Accounting, Management and Policy Journal, Emerald Group Publishing Limited, vol. 5(2), pages 197-223, May.
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This paper has been announced in the following NEP Reports:- NEP-AGR-2024-01-15 (Agricultural Economics)
- NEP-ENE-2024-01-15 (Energy Economics)
- NEP-ENV-2024-01-15 (Environmental Economics)
- NEP-MKT-2024-01-15 (Marketing)
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