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Young People’s Perceptions about the Difficulties of Entrepreneurship and Developing Rural Properties in Family Agriculture

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  • Cristina Keiko Yamaguchi

    (Environment and Health Graduate Program, Environment and Health Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil
    Associate Graduate Program in Productive Systems, Productive Systems Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil)

  • Stéfano Frizzo Stefenon

    (Production and Systems Engineering Department, Santa Catarina State University (UDESC), R. Paulo Malschitzki 200, Zona Industrial Norte, Joinville 89219-710, Brazil)

  • Ney Kassiano Ramos

    (Environment and Health Graduate Program, Environment and Health Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil
    Computer Department, Center for Agroveterinary Sciences (CAV), Santa Catarina State University (UDESC), Av. Luiz de Camões 2090, Conta Dinheiro, Lages 88520-000, Brazil)

  • Vanessa Silva dos Santos

    (Environment and Health Graduate Program, Environment and Health Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil)

  • Fernanda Forbici

    (Computer Department, Center for Agroveterinary Sciences (CAV), Santa Catarina State University (UDESC), Av. Luiz de Camões 2090, Conta Dinheiro, Lages 88520-000, Brazil)

  • Anne Carolina Rodrigues Klaar

    (Faculty of Technological Graduation, National Service of Industrial Learning (SENAI), R. São Paulo 1.147, Victor Konder, Blumenau 89012-001, Brazil)

  • Fernanda Cristina Silva Ferreira

    (Associate Graduate Program in Productive Systems, Productive Systems Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil)

  • Alessandra Cassol

    (Associate Graduate Program in Productive Systems, Productive Systems Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil
    Graduate Program Professional in Business Administration, University of Contestado (UnC), Av. Nereu Ramos 1071, Mafra 89306-076, Brazil)

  • Márcio Luiz Marietto

    (Center of Research in International Business & Strategy (globADVANTAGE), Instituto Politécnico de Leiria (ESTG), Morro do Lena, Alto do Vieiro, 2411-901 Leiria, Portugal)

  • Shana Kimi Farias Yamaguchi

    (Graduate Program in Food Engineering and Science, Biochemical Engineering Laboratory (LEB), School of Chemistry and Food of the Federal University of Rio Grande (FURG), Av. Itália km 8, Rio Grande 96203-900, Brazil)

  • Marcelo Leandro de Borba

    (Associate Graduate Program in Productive Systems, Productive Systems Department, University of Planalto Catarinense (UNIPLAC), Av. Castelo Branco 170, Universitário, Lages 88509-900, Brazil
    Technological Innovation Park (INOVAPARQ), Joinville 89219-600, Brazil)

Abstract

This article aims to understand the perceptions of young rural entrepreneurs about the difficulties in investing in family farms in which they work. Ninety-eight people were interviewed at the event “Meeting of Young Entrepreneurs of the Rural Environment of Santa Catarina: the rural youth leading the sustainable development”, held in May 2019. The methodology applied in this paper is qualitative and quantitative, through a bibliographic review and a numerical analysis on work conditions and workers’ profile. A brief theoretical background is presented to facilitate the understanding of the results and their relation to family farming, entrepreneurship and its reality in Brazil. As a result, the economic issue was pointed out with 34% of the cases, as a hinter to undertake in rural properties, followed by the lack and low qualification of the workforce available with 12.6% of the cases and the lower selling price for the producer with 7.6% of the cases.

Suggested Citation

  • Cristina Keiko Yamaguchi & Stéfano Frizzo Stefenon & Ney Kassiano Ramos & Vanessa Silva dos Santos & Fernanda Forbici & Anne Carolina Rodrigues Klaar & Fernanda Cristina Silva Ferreira & Alessandra Ca, 2020. "Young People’s Perceptions about the Difficulties of Entrepreneurship and Developing Rural Properties in Family Agriculture," Sustainability, MDPI, vol. 12(21), pages 1-12, October.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8783-:d:433200
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