IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i1p272-d1558882.html
   My bibliography  Save this article

The Impact of the Forward-Looking Strategy on the Sustainable Development of Enterprises Under the Background of Digital Economy—Based on Dynamic Regulation

Author

Listed:
  • Xiao Zeng

    (KMITL Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand)

  • Nuttawut Rojniruttikul

    (KMITL Business School, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand)

Abstract

In recent years, sustainable entrepreneurship has emerged as a dynamic field, driving innovative solutions to environmental, social, and financial issues, as evidenced by the improvement of income systems. The purpose of this study is to explore the impact of the forward-looking strategy on enterprise performance so as to ensure that enterprises can maintain the ability of sustainable development. Foresight can promote the enhancement of sustainable development. Therefore, the current research mainly determines that forward-looking strategies will ultimately affect the performance of enterprises through the impact on their own dynamic capabilities. Through the empirical investigation of 125 enterprises, the corresponding research data are obtained. The results show that the forward-looking strategy has a positive impact on enterprise performance, while enterprise dynamic capability, as an intermediary variable, has a positive impact between the forward-looking strategy and enterprise performance. This research introduces market dynamic capability as a moderating variable to explore whether forward-looking strategies can adapt to changes in the external market environment. Structural equation modeling (SEM) is used to examine the complex relationships between multiple independent and dependent variables of forward-looking strategies and dynamic capabilities, including the impact of latent variables. Under the background of digital economy, digital technology gradually infiltrates the operation of enterprises and plays a vital role in enterprise performance. Digital transformation has become a realistic need for enterprises to respond to changes in the market environment and seek development. The forward-looking strategy has brought new opportunities to solve this problem. The core of the forward-looking strategy lies in “forward thinking” and “pioneering intention”. It not only emphasizes the ability to predict and identify potential opportunity windows in uncertain environments but also pays attention to the cultivation of enterprise resilience and openness to maintaining sustainable competitive advantage. Its foresight can build dynamic capabilities and ensure the sustainable development ability of enterprises through continuous insight into market information and technology resources, such as opportunity recognition perception, knowledge absorption and transformation, resource replacement and innovation, organizational change, and reconstruction.

Suggested Citation

  • Xiao Zeng & Nuttawut Rojniruttikul, 2025. "The Impact of the Forward-Looking Strategy on the Sustainable Development of Enterprises Under the Background of Digital Economy—Based on Dynamic Regulation," Sustainability, MDPI, vol. 17(1), pages 1-16, January.
  • Handle: RePEc:gam:jsusta:v:17:y:2025:i:1:p:272-:d:1558882
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/1/272/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/17/1/272/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wang, Yinghuan & Zhang, Jingjing & Yan, Yan & Guan, Jiancheng, 2024. "The bidirectional causality of tie stability and innovation performance," Research Policy, Elsevier, vol. 53(10).
    2. Tapinos, E. & Pyper, N., 2018. "Forward looking analysis: Investigating how individuals ‘do’ foresight and make sense of the future," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 292-302.
    3. Sergio A. Correia & Matthew P. Seay & Cindy M. Vojtech, 2022. "Updated Primer on the Forward-Looking Analysis of Risk Events (FLARE) Model: A Top-Down Stress Test Model," Finance and Economics Discussion Series 2022-009, Board of Governors of the Federal Reserve System (U.S.).
    4. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Muhammad Babar & Muhammad Irfan & An Liren, 2021. "Impact of Environmental, Social Values and the Consideration of Future Consequences for the Development of a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(5), pages 1-20, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nosheena Yasir & Nasir Mahmood & Hafiz Shakir Mehmood & Osama Rashid & An Liren, 2021. "The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 13(16), pages 1-21, August.
    2. Jianwen Zhang & Jacob Cherian & Yawar Abbas Sandhu & Jawad Abbas & Laura Mariana Cismas & Constantin Viorel Negrut & Lucia Negrut, 2022. "Presumption of Green Electronic Appliances Purchase Intention: The Mediating Role of Personal Moral Norms," Sustainability, MDPI, vol. 14(8), pages 1-15, April.
    3. Rana Salman Anwar & Shanayyara Mahmood & Muhammad Ramzan & Hina Adeeb & Alsadig Ahmed & Valentin Marian Antohi & Costinela Fortea & Monica Laura Zlati & Alina Meca & Laurentiu Nicolae Pricope, 2024. "Impact of the Mediating and Moderating Roles of Sustainable Entrepreneurial Intentions on Business Performance in Chinese SMEs," Sustainability, MDPI, vol. 17(1), pages 1-19, December.
    4. Hanna Heino, 2021. "Knowledge creation and mobility in and through futures workshops," Futures & Foresight Science, John Wiley & Sons, vol. 3(1), March.
    5. Tancredi Pascucci & Giuseppina Maria Cardella & Brizeida Hernàndez-Sànchez & Jose Carlos Sànchez-Garcìa, 2022. "Environmental Sensitivity to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 14(16), pages 1-17, August.
    6. Renata Dana Nițu-Antonie & Emőke-Szidónia Feder & Vladimir Nițu-Antonie & Róbert-Károly György, 2023. "Predicting Sustainable Entrepreneurial Intentions among Romanian Students: A Mediated and Moderated Application of the Entrepreneurial Event Model," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    7. Theresa C. Schropp & Jan Oliver Schwarz & Fabian Buder, 2024. "Corporate foresight in light of the COVID‐19 pandemic—The crisis as a driver?," Futures & Foresight Science, John Wiley & Sons, vol. 6(2), June.
    8. Metz, Ashley & Hartley, Paul, 2020. "Scenario development as valuation: Opportunities for reflexivity," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    9. Mohamad Taghvaee, Vahid & Saboori, Behnaz & Soretz, Susanne & Magazzino, Cosimo & Tatar, Moosa, 2024. "Renewable energy, energy efficiency, and economic complexity in the middle East and North Africa: A panel data analysis," Energy, Elsevier, vol. 311(C).
    10. Mohammed Laeequddin & Waheed Kareem Abdul & Vinita Sahay & Aviral Kumar Tiwari, 2022. "Factors That Influence the Safe Disposal Behavior of E-Waste by Electronics Consumers," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    11. Huang, Hao & Akbari, Faeze, 2024. "Integrated sustainability perspective and spillover effects of social, environment and economic pillars: A case study using SEY model," Socio-Economic Planning Sciences, Elsevier, vol. 96(C).
    12. Jyoti Chahal & Hasnan Baber, 2024. "University or Personal Sustainability—What Shapes Sustainable Entrepreneurship Intentions of Students?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 10(2), pages 266-289, July.
    13. Hatem El-Gohary & Fahad Sultan & Sayyam Alam & Muzaffar Abbas & Shoaib Muhammad, 2023. "Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan," Sustainability, MDPI, vol. 15(3), pages 1-13, January.
    14. Yu Kang, 2024. "Sustainable Development Through Energy Transition: The Role of Natural Resources and Gross Fixed Capital in China," Sustainability, MDPI, vol. 17(1), pages 1-26, December.
    15. Rinat Zhanbayev & Saule Sagintayeva & Abildina Ainur & Anton Nazarov, 2020. "The Use of the Foresight Methods in Developing an Algorithm for Conducting Qualitative Examination of the Research Activities Results on the Example of the Republic of Kazakhstan," Mathematics, MDPI, vol. 8(11), pages 1-19, November.
    16. Muhammad Azam Roomi & José Manuel Saiz-Alvarez & Alicia Coduras, 2021. "Measuring Sustainable Entrepreneurship and Eco-Innovation: A Methodological Proposal for the Global Entrepreneurship Monitor (GEM)," Sustainability, MDPI, vol. 13(7), pages 1-15, April.
    17. Muzaffar Asad & Latefa Hamad Al Fryan & Mahasin Ibrahim Shomo, 2025. "Sustainable Entrepreneurial Intention Among University Students: Synergetic Moderation of Entrepreneurial Fear and Use of Artificial Intelligence in Teaching," Sustainability, MDPI, vol. 17(1), pages 1-21, January.
    18. Renata Dana Nițu-Antonie & Emőke-Szidónia Feder & Kristina Stamenovic & Adrian Brudan, 2022. "A Moderated Serial–Parallel Mediation Model of Sustainable Entrepreneurial Intention of Youth with Higher Education Studies in Romania," Sustainability, MDPI, vol. 14(20), pages 1-22, October.
    19. Farrukh, Clare & Holgado, Maria, 2020. "Integrating sustainable value thinking into technology forecasting: A configurable toolset for early stage technology assessment," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    20. Ingrid R. Epezagne Assamala & Wenyuan Li & Sheikh Farhan Ashraf & Nausheen Syed & He Di & Mehrab Nazir, 2022. "Mediation-Moderation Model: An Empirical Examination of Sustainable Women Entrepreneurial Performance towards Agricultural SMEs in Ivory Coast," Sustainability, MDPI, vol. 14(10), pages 1-21, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:1:p:272-:d:1558882. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.