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Exploring Tourists’ Preferences for Bike-Sharing Services in the Context of Tourism

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  • Vu Ngoc Tru

    (Faculty of Bridge and Road, Ha Noi University of Civil Engineering, 55 Giai Phong, Hai Ba Trung, Ha Noi 10000, Vietnam)

  • An Minh Ngoc

    (Faculty of Transport Economics, University of Transport and Communications, 3 Cau Giay, Lang Thuong, Dong Da, Ha Noi 100000, Vietnam
    College of Science and Engineering, Ritsumeikan University, 1-1-1 Nojihigashi, Kusatsu 525-8577, Japan)

Abstract

This study explores tourists’ preferences for bike-sharing services in the context of tourism. Based on a sample of 800 individuals who visited Da Nang, Vietnam between July and August 2023, a latent class behavior model was developed to investigate preferences for bike-sharing services from tourists’ point of view. The results show that tourists prefer a bike-sharing service that ensures round-the-clock availability, is accessible within a 5-min walk from both the origin and destination, features bikes stationed at specific designated locations, and provides a variety of payment options at an affordable rate of USD 1.00 per h. Under these attributes, about 41.63% of tourists are likely to choose a bike-sharing option for their travel tours. These findings offer valuable insights for traffic management authorities and policymakers, demonstrating that bike-sharing services can be hailed as an effective complement to existing transportation modes and can help bridge the gap between supply and demand in tourist cities.

Suggested Citation

  • Vu Ngoc Tru & An Minh Ngoc, 2024. "Exploring Tourists’ Preferences for Bike-Sharing Services in the Context of Tourism," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:8:p:3375-:d:1377653
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    References listed on IDEAS

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