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Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions

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  • Watthanaklang, Duangdao
  • Ratanavaraha, Vatanavongs
  • Chatpattananan, Vuttichai
  • Jomnonkwao, Sajjakaj

Abstract

In Thailand, supporting bicycle riding is regarded as an essential strategy. Many organizations are developing campaigns and activities to promote bicycle riding. However, most Thai people do not enjoy riding bicycles. Thus, this study aims to understand the motivational components and compare the different motivations for bicycle riding in various areas using confirmatory factor analysis (CFA). Six factors were considered: self-development, contemplation, exploration, physical challenge, stimulus seeking, and social interaction. The samples used in this study were 798 Thai tourists. The results of the second-order CFA indicate that six factors indicated motivation to ride bicycles at these tourist attractions at a statistical significance of 0.01. Moreover, the invariance analysis of the model parameters for the two areas through chi-square difference testing shows that factor loadings, intercepts, and the structural path have different values for tourist attractions in the mountains and those by the sea at a statistical significance of 0.01. Thus, models for tourist attractions in the mountain and those by the sea should be developed separately to determine suitable policies for these areas. Consequently, the government sectors and other involved organizations should use these indicators to develop more precise and suitable policies to promote bicycle riding for targeted groups. The CFA loadings obtained from this study can be used for ranking the priority of improving motivation for riding bicycles. Regarding mountain tourist attractions, contemplation was the factor having maximum CFA loading (β=0.935), followed by exploration (β=0.900). For sea tourist attractions, contemplation was the factor having the highest CFA loadings equal 0.992 followed by stimulus seeking (β=0.937).

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  • Watthanaklang, Duangdao & Ratanavaraha, Vatanavongs & Chatpattananan, Vuttichai & Jomnonkwao, Sajjakaj, 2016. "Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions," Transport Policy, Elsevier, vol. 52(C), pages 153-163.
    • Handle: RePEc:eee:trapol:v:52:y:2016:i:c:p:153-163
    DOI: 10.1016/j.tranpol.2016.08.004
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    2. Katalin Lőrincz & Zsuzsanna Banász & János Csapó, 2020. "Customer Involvement in Sustainable Tourism Planning at Lake Balaton, Hungary—Analysis of the Consumer Preferences of the Active Cycling Tourists," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    3. David Zúñiga-Moreno & Francisco J. Amaro-Gahete & Palma Chillón, 2022. "Bicycle Touring 480 km in Seven Days: Effects on Body Composition and Physical Fitness—A Case Study," IJERPH, MDPI, vol. 19(5), pages 1-13, February.
    4. Sunwoo Park & Hyejin Yoon & Chulmo Koo & Won Seok Lee, 2021. "Role of the Leisure Attributes of Shared Bicycles in Promoting Leisure Benefits and Quality of Life," Sustainability, MDPI, vol. 13(2), pages 1-11, January.
    5. Xiang Li & Chaowu Xie & Alastair M. Morrison & Thi Hong Hai Nguyen, 2021. "Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    6. Vu Ngoc Tru & An Minh Ngoc, 2024. "Exploring Tourists’ Preferences for Bike-Sharing Services in the Context of Tourism," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    7. Sajjakaj Jomnonkwao & Thanapong Champahom & Vatanavongs Ratanavaraha, 2020. "Methodologies for Determining the Service Quality of the Intercity Rail Service Based on Users’ Perceptions and Expectations in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-20, May.

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