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Exploring Willingness to Pay across Different Passenger Traits

Author

Listed:
  • Peter Džupka

    (Faculty of Economics, Technical University of Kosice, Němcovej 32, 040 01 Košice, Slovakia)

  • Radovan Dráb

    (Faculty of Economics, Technical University of Kosice, Němcovej 32, 040 01 Košice, Slovakia)

  • Marek Gróf

    (Faculty of Economics, Technical University of Kosice, Němcovej 32, 040 01 Košice, Slovakia)

  • Tomáš Štofa

    (Faculty of Economics, Technical University of Kosice, Němcovej 32, 040 01 Košice, Slovakia)

Abstract

In recent years, the transportation landscape has seen a notable shift towards shared mobility, driven by its advantages over traditional systems fraught with inefficiencies. This shift has ushered in demand-responsive transport (DRT) systems, enabled by mobile technology. DRT offers a promising solution for the sustainability of public transport, also for rural Slovakia; however, higher individual journey costs and the necessity for online booking create adoption barriers for this new form. This paper conducts a thorough willingness-to-pay analysis in seven rural Slovak settlements, with the goal of understanding variations and comparing the findings with the existing research. Location, household size, age, car and train usage, and previous experiences with bus transport significantly impact the willingness to pay. Consequently, tailored DRT strategies are necessary for different target groups. To maximize the efficiency of this service, integrating DRT into the regional or national public transportation network is recommended. Insights from this study hold significant implications for policymakers tasked with transforming regional transportation, particularly by integrating DRT into fixed-route bus systems.

Suggested Citation

  • Peter Džupka & Radovan Dráb & Marek Gróf & Tomáš Štofa, 2024. "Exploring Willingness to Pay across Different Passenger Traits," Sustainability, MDPI, vol. 16(2), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:548-:d:1315405
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    References listed on IDEAS

    as
    1. Fahimeh Golbabaei & Tan Yigitcanlar & Alexander Paz & Jonathan Bunker, 2023. "Perceived Opportunities and Challenges of Autonomous Demand-Responsive Transit Use: What Are the Socio-Demographic Predictors?," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    2. Chao Wang & Mohammed Quddus & Marcus Enoch & Tim Ryley & Lisa Davison, 2014. "Multilevel modelling of Demand Responsive Transport (DRT) trips in Greater Manchester based on area-wide socio-economic data," Transportation, Springer, vol. 41(3), pages 589-610, May.
    3. Schasché, Stephanie E. & Sposato, Robert G. & Hampl, Nina, 2022. "The dilemma of demand-responsive transport services in rural areas: Conflicting expectations and weak user acceptance," Transport Policy, Elsevier, vol. 126(C), pages 43-54.
    4. Jooyoung Kim, 2020. "Assessment of the DRT System Based on an Optimal Routing Strategy," Sustainability, MDPI, vol. 12(2), pages 1-9, January.
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