IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i23p10787-d1539809.html
   My bibliography  Save this article

The Influence of Social Networks on Tourism Support Behaviors Among Ethnic Village Residents

Author

Listed:
  • Yajun Jiang

    (College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin 541004, China
    Institute of Guangxi Tourism Industry, Guilin 541004, China)

  • Wei Wu

    (College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin 541004, China)

  • Yu Guo

    (College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin 541004, China
    School of Business City, University of Zhengzhou, Zhengzhou 452370, China)

  • Huiling Zhou

    (College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin 541004, China
    Institute of Guangxi Tourism Industry, Guilin 541004, China)

  • Ke Wu

    (School of Economics & Management, Hunan University of Science and Engineering, Yongzhou 452370, China)

Abstract

In the realm of tourism intervention and the reconfiguration of social networks among residents in ethnic villages, research on tourism support behavior is pivotal for comprehending the motivations behind resident participation and fostering sustainable tourism development. This study carried out a survey of 440 residents from Huangluo Yao Village and Jinkeng Dazhai Village in Longsheng County, Guilin City, Guangxi Zhuang Autonomous Region, China, using a questionnaire and explored the influencing mechanism of social networks on tourism support behavior based on the cognitive–affective processing system (CAPS) theory using structural equation modeling (SEM). The findings reveal that both strong and weak ties exert direct impacts on tourism support behavior while also indirectly influencing it via cultural identity. Furthermore, government governance capacity serves as a positive moderating factor in the relationships between ethnic village residents’ social networks—both strong and weak—and cultural identity, as well as between weak ties and tourism support behavior. The conclusions drawn from this study not only enhance the understanding of the formation mechanisms underlying tourism support behavior but also offer valuable insights for local governments aiming to implement effective strategies to promote tourism development.

Suggested Citation

  • Yajun Jiang & Wei Wu & Yu Guo & Huiling Zhou & Ke Wu, 2024. "The Influence of Social Networks on Tourism Support Behaviors Among Ethnic Village Residents," Sustainability, MDPI, vol. 16(23), pages 1-22, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10787-:d:1539809
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/23/10787/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/23/10787/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yves Zenou, 2015. "A Dynamic Model of Weak and Strong Ties in the Labor Market," Post-Print hal-04329668, HAL.
    2. Martín León-Santiesteban & Martha Cecilia Mendez-Prada & Yolanda Patricia Cardona-Arce & Nelly Guerrero-Mosquera, 2023. "Multicriteria Model for Measuring the Potential of Cultural Identity in the Tourism Development of Sincelejo, Colombia," Sustainability, MDPI, vol. 15(20), pages 1-15, October.
    3. Mikaela Vasstrøm & Roger Normann, 2019. "The role of local government in rural communities: culture-based development strategies," Local Government Studies, Taylor & Francis Journals, vol. 45(6), pages 848-868, November.
    4. Ke Shen & Jian Yang, 2022. "Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory," IJERPH, MDPI, vol. 19(6), pages 1-17, March.
    5. Xiaolin Xu & Mengqi Dai, 2024. "Evaluation of Local Government Digital Governance Ability and Sustainable Development: A Case Study of Hunan Province," Sustainability, MDPI, vol. 16(14), pages 1-29, July.
    6. Forthofer, Melinda & Burroughs-Girardi, Ericka & Stoisor-Olsson, Liliana & Wilcox, Sara & Sharpe, Patricia A. & Pekuri, Linda M., 2016. "Use of formative research and social network theory to develop a group walking intervention: Sumter County on the Move!," Evaluation and Program Planning, Elsevier, vol. 58(C), pages 28-34.
    7. Yao Luo & Yumei Li & Chen Li & Qun Wu, 2023. "Influence of the Kinship Networks on Farmers’ Willingness to Revitalize Idle Houses," Sustainability, MDPI, vol. 15(13), pages 1-14, June.
    8. Haiqin Fan & Xiang Li, 2023. "Research on the Evolution of the Governance Logic of Ethnic-Minority Villages from the Perspective of Tourism Development—A Case Study of Longjing Village, Guizhou Province," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    9. Youlin Guo & Rongtian Zhang, 2024. "How Social Networks Affect Farmers’ Willingness to Withdraw from Homesteads: Evidence from Jiangsu Province, China," Agriculture, MDPI, vol. 14(5), pages 1-16, April.
    10. Yves Zenou, 2015. "A Dynamic Model of Weak and Strong Ties in the Labor Market," Journal of Labor Economics, University of Chicago Press, vol. 33(4), pages 891-932.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jose Garcia‐Louzao & Marta Silva, 2024. "Coworker networks and the labor market outcomes of displaced workers: Evidence from Portugal," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 63(3), pages 389-413, July.
    2. Kunze, Lars & Suppa, Nicolai, 2017. "Bowling alone or bowling at all? The effect of unemployment on social participation," Journal of Economic Behavior & Organization, Elsevier, vol. 133(C), pages 213-235.
    3. Picard, Pierre M. & Zenou, Yves, 2015. "Urban Spatial Structure, Employment and Social Ties: European versus American Cities," IZA Discussion Papers 9166, Institute of Labor Economics (IZA).
    4. Liwen Chen & Bobby Chung & Guanghua Wang, 2022. "Stay-at-Home Peer Mothers and Gender Norms: Short-run Effects on Educational Outcomes," Working Papers 2022-039, Human Capital and Economic Opportunity Working Group.
    5. Hongtao Jia & Lei Zhu & Jing Du, 2022. "Fuzzy Comprehensive Evaluation Model of the Farmers’ Sense of Gain in the Provision of Rural Infrastructures: The Case of Tourism-Oriented Rural Areas of China," Sustainability, MDPI, vol. 14(10), pages 1-18, May.
    6. Yanjun Wang & Yanjun Chen & Wang Zhang & I-Chen Chao & Hang Li, 2024. "The Impact of Rural Tourism on Rural Culture Evidence from China," Agriculture, MDPI, vol. 14(12), pages 1-19, November.
    7. Lin Tai & Fu Xiaopeng & Gong Ting & Xu Xinpeng & Stavros Sindakis & Gazal Showkat, 2024. "Assessing the Relationship Between Digital Inclusive Finance and the Well-Being of Elderly Individuals: A Study of Life Satisfaction," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 9597-9628, June.
    8. Yajun Jiang & Yu Guo & Huiling Zhou, 2023. "Residents’ Perception of Tourism Impact, Participation and Support in Destinations under the COVID-19 Pandemic: The Intermediary Role of Government Trust," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    9. Vincent Boucher & Marion Gousse, 2019. "Wage Dynamics and Peer Referrals," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 31, pages 1-23, January.
    10. Hao Chen & Yaying Xu & Evelyn Agba Tackie & Isaac Ahakwa, 2024. "Assessing the Impact of Asset-Based Community Development Approach on Rural Poverty Alleviation in Ghana: The Moderating Role of Government Policies," SAGE Open, , vol. 14(1), pages 21582440231, January.
    11. Bervoets, Sebastian & Zenou, Yves, 2017. "Intergenerational correlation and social interactions in education," European Economic Review, Elsevier, vol. 92(C), pages 13-30.
    12. Emrullah Erul & Abdullah Uslu & Kyle Maurice Woosnam & José António C. Santos & Kayode D. Aleshinloye & Manuel Alector Ribeiro, 2024. "Navigating the New Normal: The Role of Residents’ Involvement and Support in Sustainable Tourism Recovery," Sustainability, MDPI, vol. 16(11), pages 1-17, May.
    13. Matthew O. Jackson & Brian W. Rogers & Yves Zenou, 2017. "The Economic Consequences of Social-Network Structure," Journal of Economic Literature, American Economic Association, vol. 55(1), pages 49-95, March.
    14. Zhiling Wang, 2020. "The incompatibility of local economic prosperity and migrants’ social integration: evidence from the Netherlands," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 64(1), pages 57-78, February.
    15. Islam, Asad & Nguyen, Chau, 2018. "Do networks matter after a natural disaster? A study of resource sharing within an informal network after Cyclone Aila," Journal of Environmental Economics and Management, Elsevier, vol. 90(C), pages 249-268.
    16. Patacchini, Eleonora & Rainone, Edoardo & Zenou, Yves, 2017. "Heterogeneous peer effects in education," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 190-227.
    17. Fathi Fakhfakh & Annick Vignes & Jihan Ghrairi, 2015. "Youth ! ... How did you find your job ?," Working Papers hal-01253907, HAL.
    18. Zhiling Wang & Thomas de Graaff & Peter Nijkamp, 2018. "Barriers of Culture, Networks, and Language in International Migration: A Review," REGION, European Regional Science Association, vol. 5, pages 73-89.
    19. Mariko Nakagawa & Yasuhiro Sato & Kazuhiro Yamamoto, 2019. "Segregation and Public Spending under Social Identification," CIRJE F-Series CIRJE-F-1132, CIRJE, Faculty of Economics, University of Tokyo.
    20. Topa, Giorgio & Zenou, Yves, 2015. "Neighborhood and Network Effects," Handbook of Regional and Urban Economics, in: Gilles Duranton & J. V. Henderson & William C. Strange (ed.), Handbook of Regional and Urban Economics, edition 1, volume 5, chapter 0, pages 561-624, Elsevier.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10787-:d:1539809. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.