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Quality Evaluation and Optimization of Idle Goods Swap Platform Based on Grounded Theory and Importance–Performance Analysis

Author

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  • Xiaoke Wang

    (College of Fashion and Design, Donghua University, Shanghai 200051, China)

  • Zhaohui Wang

    (College of Fashion and Design, Donghua University, Shanghai 200051, China
    Key Laboratory of Clothing Design and Technology, Donghua University, Ministry of Education, Shanghai 200051, China)

  • Hengtao Li

    (College of Textile and Clothing Engineering, Soochow University, Suzhou 215021, China)

Abstract

Given economic downturns and environmental concerns, promoting innovative consumption patterns is urgently needed. Swap is a promising collaborative consumption pattern that redistributes ownership of goods without using money. In the past, no research has focused on swap platform quality due to a lack of empirical resources. Therefore, this study aims to construct theoretical methods for evaluating and optimizing the quality of swap platforms. Analyzing consumer characteristics and motivations, the study creates a user profile that guides swap platforms’ market positioning. Then a quality evaluation model for swap platforms is constructed to identify areas for improvement. Data were collected from core users of a start-up swap platform in Shanghai, including 20 in-depth interviews and 180 survey questionnaires. The findings reveal that the main consumers in Shanghai’s swap market are highly educated women aged 20 to 40, with upper-middle incomes. They are motivated by functional, charitable, economic, and hedonic factors. Using grounded theory and the IPA method, this study developed a quality evaluation model for swap platforms, consisting of 18 indicators that clearly distinguish areas of weakness and strengths. This study provides valuable insights into the methodological research of quality evaluation for swap platforms and offers practical suggestions for their optimization.

Suggested Citation

  • Xiaoke Wang & Zhaohui Wang & Hengtao Li, 2024. "Quality Evaluation and Optimization of Idle Goods Swap Platform Based on Grounded Theory and Importance–Performance Analysis," Sustainability, MDPI, vol. 16(21), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:21:p:9348-:d:1508149
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    References listed on IDEAS

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    1. Belk, Russell W & Sherry, John F, Jr & Wallendorf, Melanie, 1988. "A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 449-470, March.
    2. Fiona Charnley & Fabienne Knecht & Helge Muenkel & Diana Pletosu & Victoria Rickard & Chiara Sambonet & Martina Schneider & Chunli Zhang, 2022. "Can Digital Technologies Increase Consumer Acceptance of Circular Business Models? The Case of Second Hand Fashion," Sustainability, MDPI, vol. 14(8), pages 1-21, April.
    3. Ewa Jaska & Agnieszka Werenowska & Agata Balińska, 2022. "Environmentally and Socially Sustainable Behaviors of Generation Z in Poland Stimulated by Mobile Applications," Energies, MDPI, vol. 15(21), pages 1-16, October.
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