IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i19p8492-d1488924.html
   My bibliography  Save this article

Navigating Health-Related Crises: Unraveling the Role of Confidence in Tourism Recovery in Shaping Sustainable Strategies for Tourists’ Intentions across Pandemic Phases

Author

Listed:
  • Li Sun

    (School of Information Technology & Management, University of International Business and Economics, No. 10, Huixin East Street, Chaoyang District, Beijing 100029, China
    College of City Management, Beijing Open University, No. A4, Zaojunmiao, Haidian District, Beijing 100081, China)

  • Jin Chen

    (School of Information Technology & Management, University of International Business and Economics, No. 10, Huixin East Street, Chaoyang District, Beijing 100029, China)

  • Xiankai Huang

    (Business School, Beijing Technology and Business University, No. 33, Fucheng Road, Haidian District, Beijing 100048, China)

Abstract

The COVID-19 pandemic has severely impacted global tourism, raising the need for sustainable recovery strategies. This study examines how tourists’ confidence in tourism recovery (CTR) influences travel intentions across different pandemic phases—outbreak, stabilization, and conclusion. Positioned within the Theory of Planned Behavior (TPB), the research explores the mediating role of CTR in the relationships between attitude, subjective norms, perceived behavioral control, and travel intention. Using structural equation modeling (SEM), multi-group analysis (MGA), and Importance–Performance Matrix Analysis (IPMA), this study assesses changes in travel behavior during each pandemic phase. Data were collected through three surveys conducted in major Chinese cities between late 2022 and early 2023. The findings reveal that CTR significantly mediates the influence of behavioral factors on travel intention, especially during the stabilization and conclusion phases. The IPMA results highlight key areas for intervention, with CTR, perceived behavioral control, and subjective norms varying in importance across phases. This research underscores the need for adaptive and sustainable strategies to strengthen traveler confidence, offering practical insights for supporting long-term resilience and growth in the tourism industry during and beyond health-related crises.

Suggested Citation

  • Li Sun & Jin Chen & Xiankai Huang, 2024. "Navigating Health-Related Crises: Unraveling the Role of Confidence in Tourism Recovery in Shaping Sustainable Strategies for Tourists’ Intentions across Pandemic Phases," Sustainability, MDPI, vol. 16(19), pages 1-25, September.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:19:p:8492-:d:1488924
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/19/8492/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/19/8492/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stephane Dees & Pedro Soares Brinca, 2013. "Consumer confidence as a predictor of consumption spending: Evidence for the United States and the Euro area," International Economics, CEPII research center, issue 134, pages 1-14.
    2. Mariana Casal-Ribeiro & Inês Boavida-Portugal & Rita Peres & Cláudia Seabra, 2023. "Review of Crisis Management Frameworks in Tourism and Hospitality: A Meta-Analysis Approach," Sustainability, MDPI, vol. 15(15), pages 1-17, August.
    3. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    4. Jian Ming Luo & Chi Fung Lam, 2020. "Travel Anxiety, Risk Attitude and Travel Intentions towards “Travel Bubble” Destinations in Hong Kong: Effect of the Fear of COVID-19," IJERPH, MDPI, vol. 17(21), pages 1-11, October.
    5. Cristina Bicchieri & Eugen Dimant, 2022. "Nudging with care: the risks and benefits of social information," Public Choice, Springer, vol. 191(3), pages 443-464, June.
    6. repec:cii:cepiei:2013-q2-134-1 is not listed on IDEAS
    7. Pia Antoinette Plank & Luís Filipe Gomes & Paulo Caldas & Miguel Varela & Diogo Cunha Ferreira, 2023. "Assessing the Traveling Risks Perceived by South African Travelers during Pandemic Outbreaks: The Case of COVID-19," Sustainability, MDPI, vol. 15(12), pages 1-32, June.
    8. Raouf Ahmad Rather, 2021. "Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic," Current Issues in Tourism, Taylor & Francis Journals, vol. 24(23), pages 3275-3283, December.
    9. Heesup Han & Amr Al-Ansi & Bee-Lia Chua & Beenish Tariq & Aleksandar Radic & Su-hyun Park, 2020. "The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism," IJERPH, MDPI, vol. 17(18), pages 1-15, September.
    10. Muhammad N. Abdul-Rahman & Thowayeb H. Hassan & Ahmed H. Abdou & Mostafa A. Abdelmoaty & Mahmoud I. Saleh & Amany E. Salem, 2023. "Responding to Tourists’ Intentions to Revisit Medical Destinations in the Post-COVID-19 Era through the Promotion of Their Clinical Trust and Well-Being," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chaojun Li & Xinjia Huang, 2022. "How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z," Sustainability, MDPI, vol. 15(1), pages 1-20, December.
    2. Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2018. "When a Nudge Backfires. Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," PPE Working Papers 0017, Philosophy, Politics and Economics, University of Pennsylvania.
    3. Mai Mostafa Awad & Abd‘Elazez Hashem & Hend Mohamed Naguib, 2022. "The Impact of Lean Management Practices on Economic Sustainability in Services Sector," Sustainability, MDPI, vol. 14(15), pages 1-27, July.
    4. Hayford Asare Obeng & Richard Arhinful & Leviticus Mensah & Jerry Seth Owusu-Sarfo, 2024. "Assessing the Influence of the Knowledge Management Cycle on Job Satisfaction and Organizational Culture Considering the Interplay of Employee Engagement," Sustainability, MDPI, vol. 16(20), pages 1-28, October.
    5. Carattini, Stefano & Gillingham, Kenneth & Meng, Xiangyu & Yoeli, Erez, 2024. "Peer-to-peer solar and social rewards: Evidence from a field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 219(C), pages 340-370.
    6. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Zhikun Ding & Xinyue Huang & Xinrui Wang & Qiaohui Chen & Jiasheng Zhang & Zezhou Wu, 2024. "Investigating the Determinants of Construction Stakeholders’ Intention to Use Construction and Demolition Waste Recycling Products Based on the S-O-R Model in China," Sustainability, MDPI, vol. 16(6), pages 1-17, March.
    9. Sangryeong Lee & Soo-Kyoung Lee & Jin-Woo Park, 2024. "The Effect of Service Quality and Sustainability Practices on Brand Equity: The Case of Korean Air Passengers," Sustainability, MDPI, vol. 16(11), pages 1-20, May.
    10. Hatice Gökçe Karasoy Can & Çağlar Yüncüler, 2018. "The Explanatory Power and the Forecast Performance of Consumer Confidence Indices for Private Consumption Growth in Turkey," Emerging Markets Finance and Trade, Taylor & Francis Journals, vol. 54(9), pages 2136-2152, July.
    11. Antonio Baraybar-Fernández & Sandro Arrufat-Martín & Rainer Rubira-García, 2023. "A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19," Administrative Sciences, MDPI, vol. 13(11), pages 1-11, November.
    12. Kim, Hyunjung & Li, Tongzhe, 2024. "Rethinking the Significance of Scientific Information: A Field Experiment with Agricultural Producers," 2024 Annual Meeting, July 28-30, New Orleans, LA 344038, Agricultural and Applied Economics Association.
    13. Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    14. Mikkel Hermansen & Oliver Röhn, 2017. "Economic resilience: The usefulness of early warning indicators in OECD countries," OECD Journal: Economic Studies, OECD Publishing, vol. 2016(1), pages 9-35.
    15. Martínez Villarreal, Déborah & Díaz, Lina M. & Maldonado, Stanislao, 2023. "Nudging the Trendsetters: Increasing Second-dose HPV Vaccination in Bogota, Colombia," IDB Publications (Working Papers) 13312, Inter-American Development Bank.
    16. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    17. Jimena Zapata & Justin Sulik & Clemens Wulffen & Ophelia Deroy, 2024. "Bystanders’ collective responses set the norm against hate speech," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    18. Wai-Yip Alex Ho & James Yetman, 2014. "Do economies stall?," Applied Economics, Taylor & Francis Journals, vol. 46(35), pages 4267-4275, December.
    19. Ashraf Sharif & Saira Hanif Soroya & Shakil Ahmad & Khalid Mahmood, 2021. "Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    20. Mohd Yusoff Yusliza & Amirudin Amirudin & Raden Aswin Rahadi & Nik Afzan Nik Sarah Athirah & Thurasamy Ramayah & Zikri Muhammad & Francesca Dal Mas & Maurizio Massaro & Jumadil Saputra & Safiek Mokhli, 2020. "An Investigation of Pro-Environmental Behaviour and Sustainable Development in Malaysia," Sustainability, MDPI, vol. 12(17), pages 1-21, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:19:p:8492-:d:1488924. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.