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New Challenges to Managing Cultural Routes: The Visitor Perspective

Author

Listed:
  • Elena Rudan

    (Faculty of Tourism and Hospitality Management, University of Rijeka, 51410 Opatija, Croatia)

  • Danijela Madžar

    (Faculty of Science and Education, University of Mostar, 88000 Mostar, Bosnia and Herzegovina)

  • Vedran Zubović

    (Faculty of Tourism and Hospitality Management, University of Rijeka, 51410 Opatija, Croatia)

Abstract

In recent decades, cultural routes have become increasingly important in the tourism offerings of rural destinations. It is vital to identify the factors that visitors consider important to their satisfaction with a cultural route and its overall impact on a tourist destination. This paper employs Principal Components Analysis (PCA) to investigate the dimensions of visitor satisfaction on cultural routes. A survey assessed satisfaction with 37 specific aspects of a cultural route in a tourist destination, revealing three key dimensions: satisfaction with destination characteristics, tourism infrastructure, and the cultural roots offerings. The findings highlight the need to move beyond traditional models of tourist satisfaction that focus on specific experiences and instead explore overall factors contributing to tourist satisfaction with a destination. The study examines cultural routes in rural regions of Primorje-Gorski Kotar County in Croatia and neighboring Bosnia and Herzegovina. The scientific findings have significant implications for cultural route managers, aiding in the innovation and creation of offerings that will enhance tourist and visitor satisfaction.

Suggested Citation

  • Elena Rudan & Danijela Madžar & Vedran Zubović, 2024. "New Challenges to Managing Cultural Routes: The Visitor Perspective," Sustainability, MDPI, vol. 16(16), pages 1-16, August.
  • Handle: RePEc:gam:jsusta:v:16:y:2024:i:16:p:7164-:d:1460444
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    References listed on IDEAS

    as
    1. Abid Hussain & Mingxing Li & Shahida Kanwel & Muhammad Asif & Arif Jameel & Jinsoo Hwang, 2023. "Impact of Tourism Satisfaction and Service Quality on Destination Loyalty: A Structural Equation Modeling Approach concerning China Resort Hotels," Sustainability, MDPI, vol. 15(9), pages 1-15, May.
    2. Aspasia E. Fafouti & Anastasia Vythoulka & Ekaterini T. Delegou & Nikolaos Farmakidis & Maria Ioannou & Komninos Perellis & Antonis Giannikouris & Nikolaos A. Kampanis & George Alexandrakis & Antonia , 2023. "Designing Cultural Routes as a Tool of Responsible Tourism and Sustainable Local Development in Isolated and Less Developed Islands: The Case of Symi Island in Greece," Land, MDPI, vol. 12(8), pages 1-39, August.
    3. Mohd Azhar & Sehar Nafees & Sujood & Sheeba Hamid, 2023. "Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB)," Future Business Journal, Springer, vol. 9(1), pages 1-17, December.
    4. Gurel Cetin & Anil Bilgihan, 2016. "Components of cultural tourists’ experiences in destinations," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(2), pages 137-154, January.
    5. Alexandra Rodrigues Gonçalves & Laura Lou Peres Dorsch & Mauro Figueiredo, 2022. "Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal," Sustainability, MDPI, vol. 14(5), pages 1-10, March.
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