IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i13p5535-d1424799.html
   My bibliography  Save this article

Research on the Influencing Factors of Cultural and Tourism Service Quality in Huizhou Area

Author

Listed:
  • Xin Wang

    (Anhui Cultural Tourism Innovative Development Research Institute, Anhui Jianzhu University, Hefei 230601, China
    School of Arts, Anhui Jianzhu University, Hefei 230601, China)

  • Zimeng Yang

    (Anhui Cultural Tourism Innovative Development Research Institute, Anhui Jianzhu University, Hefei 230601, China
    School of Arts, Anhui Jianzhu University, Hefei 230601, China)

  • Yanlong Guo

    (Social Innovation Design Research Centre, Anhui University, Hefei 203106, China)

Abstract

This study investigates the elements that influence the quality of cultural and tourism services in the Huizhou region, seeking to improve the region’s tourism competitiveness and revive the growth of the local rural tourism industry based on the background of cultural and tourism integration. This article builds an evaluation index system for the influencing variables of culture and tourism service quality by choosing 20 indicators from three categories: public service quality, cultural service quality, and tourism industry performance. The entropy weight Topsis method is employed to assess the service quality of three districts and five counties in the Huizhou area, which serves as the research object. Research has shown that (1) the number of five-star hotels, the number of A-level scenic spots, and the number of overseas tourists received have a significant weight, and these have become important factors affecting the effective supply of high-quality rural tourism; (2) there is a significant difference in the quality of cultural and tourism services in different areas across the Huizhou region, with Tunxi District and Yi County having the highest level of service quality, while Qimen County and Jixi County have the lowest level; (3) The overall quality of cultural and tourism services in Huizhou region is relatively high, with six districts and counties rated medium or above, accounting for about 75% of the total. Therefore, it is necessary to improve the infrastructure construction, improve the quality of public services, maintain the local and regional culture, accelerate the integration of culture and tourism, and enhance the high-quality development of regional tourism in Huizhou.

Suggested Citation

  • Xin Wang & Zimeng Yang & Yanlong Guo, 2024. "Research on the Influencing Factors of Cultural and Tourism Service Quality in Huizhou Area," Sustainability, MDPI, vol. 16(13), pages 1-19, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5535-:d:1424799
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/13/5535/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/13/5535/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Abid Hussain & Mingxing Li & Shahida Kanwel & Muhammad Asif & Arif Jameel & Jinsoo Hwang, 2023. "Impact of Tourism Satisfaction and Service Quality on Destination Loyalty: A Structural Equation Modeling Approach concerning China Resort Hotels," Sustainability, MDPI, vol. 15(9), pages 1-15, May.
    2. Irena Travar & Nikola Todorović & Sanja Pavlović & Eduardo Parra-López, 2022. "Are Image and Quality of Tourist Services Strategic Determinants of Satisfaction? Millennials’ Perspective in Emerging Destinations," Administrative Sciences, MDPI, vol. 12(3), pages 1-26, July.
    3. Xue Jiang & Nan Li & Shuhan Man, 2022. "Spatial Performance Measurement and the Resource Organization Mechanism of Rural Tourism Resources in Developing Countries: A Case Study on Jilin Province, China," Sustainability, MDPI, vol. 14(23), pages 1-22, December.
    4. Junying Wang & Guifeng Han & Jing You & Liang Zhu & Yafei Li & Xiang Zhou, 2023. "Analysis of the Spatial Relationship between Ecosystem Regulation Services and Rural Tourism," IJERPH, MDPI, vol. 20(5), pages 1-15, February.
    5. Niccolò Comerio & Fernanda Strozzi, 2019. "Tourism and its economic impact: A literature review using bibliometric tools," Tourism Economics, , vol. 25(1), pages 109-131, February.
    6. Jinsoo Park & EuiBeom Jeong, 2019. "Service Quality in Tourism: A Systematic Literature Review and Keyword Network Analysis," Sustainability, MDPI, vol. 11(13), pages 1-21, July.
    7. Xiang Gao & Zao Li & Xia Sun, 2023. "Relevance between Tourist Behavior and the Spatial Environment in Huizhou Traditional Villages—A Case Study of Pingshan Village, Yi County, China," Sustainability, MDPI, vol. 15(6), pages 1-24, March.
    8. Thomas Krabokoukis & Serafeim Polyzos, 2021. "An Investigation of Factors Determining the Tourism Attractiveness of Greece’s Prefectures," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(4), pages 1997-2015, December.
    9. Michał Roman & Monika Roman & Piotr Prus & Małgorzata Szczepanek, 2020. "Tourism Competitiveness of Rural Areas: Evidence from a Region in Poland," Agriculture, MDPI, vol. 10(11), pages 1-19, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Garrod Brian & Almeida António & Machado Luiz, 2023. "Modelling of nonlinear asymmetric effects of changes in tourism on economic growth in an autonomous small-island economy," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 154-172, December.
    2. Charfeddine, Lanouar & Umlai, Mohamed, 2023. "ICT sector, digitization and environmental sustainability: A systematic review of the literature from 2000 to 2022," Renewable and Sustainable Energy Reviews, Elsevier, vol. 184(C).
    3. Sardorbek Musayev & Jonathan Mellor & Tara Walsh & Emmanouil Anagnostou, 2021. "Development of an Agent-Based Model for Weather Forecast Information Exchange in Rural Area of Bahir Dar, Ethiopia," Sustainability, MDPI, vol. 13(9), pages 1-21, April.
    4. Kumar, Nikeel Nishkar & Patel, Arvind, 2023. "Nonlinear effect of air travel tourism demand on economic growth in Fiji," Journal of Air Transport Management, Elsevier, vol. 109(C).
    5. Ian Sutherland & Youngseok Sim & Seul Ki Lee & Jaemun Byun & Kiattipoom Kiatkawsin, 2020. "Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation," Sustainability, MDPI, vol. 12(5), pages 1-15, February.
    6. Adriana Csikosova & Katarina Culkova & Erik Weiss & Maria Janoskova, 2021. "Evaluation of Market with Accommodation Facilities Considering Risk Influence—Case Study Slovakia," JRFM, MDPI, vol. 14(5), pages 1-17, May.
    7. Satish Kumar & Filomena Maggino & Raj V. Mahto & Riya Sureka & Leonardo Salvatore Alaimo & Weng Marc Lim, 2022. "Social Indicators Research: A Retrospective Using Bibliometric Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 162(1), pages 413-448, July.
    8. Perez-Vega, Rodrigo & Hopkinson, Paul & Singhal, Aishwarya & Mariani, Marcello M., 2022. "From CRM to social CRM: A bibliometric review and research agenda for consumer research," Journal of Business Research, Elsevier, vol. 151(C), pages 1-16.
    9. Mirosław Biczkowski & Aleksandra Jezierska-Thöle & Roman Rudnicki, 2021. "The Impact of RDP Measures on the Diversification of Agriculture and Rural Development—Seeking Additional Livelihoods: The Case of Poland," Agriculture, MDPI, vol. 11(3), pages 1-26, March.
    10. Ana León-Gómez & Daniel Ruiz-Palomo & Manuel A. Fernández-Gámez & Mercedes Raquel García-Revilla, 2021. "Sustainable Tourism Development and Economic Growth: Bibliometric Review and Analysis," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    11. Poulomi Chakraborty & Somnath Ghosal, 2022. "Status of mountain-tourism and research in the Indian Himalayan Region: a systematic review," Asia-Pacific Journal of Regional Science, Springer, vol. 6(3), pages 863-897, October.
    12. Andrea Giampiccoli & Oliver Mtapuri, 2021. "From Conventional to Alternative Tourism: Rebalancing Tourism towards a Community-Based Tourism Approach in Hanoi, Vietnam," Social Sciences, MDPI, vol. 10(5), pages 1-22, May.
    13. Rosiady Husaenie Sayuti, 2023. "Community Readiness in Implementing Sustainable Tourism on Small Islands: Evidence from Lombok, Indonesia," Sustainability, MDPI, vol. 15(12), pages 1-20, June.
    14. Abang Zainoren Abang Abdurahman & Syerina Azlin Md Nasir & Wan Fairos Wan Yaacob & Serah Jaya & Suhaili Mokhtar, 2021. "Spatio-Temporal Clustering of Sarawak Malaysia Total Protected Area Visitors," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
    15. Ghousia Jabeen & Gurunadham Goli & Kafila & R. Gobinath, 2024. "A bibliometric review on gender equity in human resource management," Future Business Journal, Springer, vol. 10(1), pages 1-18, December.
    16. Goran Karanovic, 2023. "Exploring the Intrinsic Factors Influencing Return on Assets: A Case Study of the Hotel Industry in Selected EU Countries," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 16(1), pages 54-61, October.
    17. Zi Tang & Xiaopeng Si & Yan Liang, 2024. "Research on the measurement of high-quality development of tourism: a case study of Heilongjiang Province, China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(10), pages 25027-25047, October.
    18. Satish Kumar & Riya Sureka & Weng Marc Lim & Sachin Kumar Mangla & Nisha Goyal, 2021. "What do we know about business strategy and environmental research? Insights from Business Strategy and the Environment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3454-3469, December.
    19. Marie Kris Giango & Rodel Hintapan & Michael Suson & Ivy Batican & Looverville Quiño & Ludimie Capuyan & Jose Marie Anoos & Jannen Batoon & Joerabell Lourdes Aro & Fatima Maturan & Kafferine Yamagishi, 2022. "Local Support on Sports Tourism Development: An Integration of Emotional Solidarity and Social Exchange Theory," Sustainability, MDPI, vol. 14(19), pages 1-26, October.
    20. Jaya Priyadarshini & Rajesh Kr Singh & Ruchi Mishra & Surajit Bag, 2022. "Investigating the interaction of factors for implementing additive manufacturing to build an antifragile supply chain: TISM-MICMAC approach," Operations Management Research, Springer, vol. 15(1), pages 567-588, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5535-:d:1424799. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.