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Local Food Consumption and Travelling Experience among Domestic Tourists

Author

Listed:
  • Mohd Hairi Jalis

    (Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Terengganu Branch, Malaysia)

  • Nor Saadah Che Deraman

    (Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Terengganu Branch, Malaysia)

  • Jefry Elias

    (Faculty of Business and Management, Universiti Teknologi MARA Kedah Branch, Malaysia)

  • Maya Indriastuti

    (Faculty of Economics, Universitas Islam Sultan Agung, Indonesia)

Abstract

This study examines the relationship between local food consumption and domestic tourists’ travelling experience. A quantitative research approach was employed through self-administrated questionnaire distribution to 200 Malaysian domestic tourists who have visited Ipoh, Perak, in West Malaysia. Frequency and multiple regression analyses were performed using the SPSS software. Results revealed that local food quality, pricing, access, verities, and historical and cultural values strongly influence Malaysian domestic tourists to consume local food in Ipoh, Perak. The study contributes to the theoretical aspect, particularly tourist behavior within the local food and tourism study. This study advises future researchers perform comparable investigations in various geographical settings.

Suggested Citation

  • Mohd Hairi Jalis & Nor Saadah Che Deraman & Jefry Elias & Maya Indriastuti, 2024. "Local Food Consumption and Travelling Experience among Domestic Tourists," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 1001-1010, September.
  • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:1001-1010
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    References listed on IDEAS

    as
    1. Tao Zhang & Junyu Chen & Baoliang Hu, 2019. "Authenticity, Quality, and Loyalty: Local Food and Sustainable Tourism Experience," Sustainability, MDPI, vol. 11(12), pages 1-18, June.
    2. Gurel Cetin & Anil Bilgihan, 2016. "Components of cultural tourists’ experiences in destinations," Current Issues in Tourism, Taylor & Francis Journals, vol. 19(2), pages 137-154, January.
    3. Armando Montanari & Barbara Staniscia, 2009. "Culinary Tourism as a Tool for Regional Re-equilibrium," European Planning Studies, Taylor & Francis Journals, vol. 17(10), pages 1463-1483, January.
    4. Kim, Yeong Gug & Eves, Anita, 2012. "Construction and validation of a scale to measure tourist motivation to consume local food," Tourism Management, Elsevier, vol. 33(6), pages 1458-1467.
    5. Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
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