IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i3p2044-d1043052.html
   My bibliography  Save this article

Global Mindset and Adaptive Marketing Capabilities in the Internationalization of Mature Chinese SMEs: International Opportunity Perspective

Author

Listed:
  • Hazem Ali

    (School of Economics and Management, Yiwu Industrial and Commercial College, Jinhua 321000, China)

  • Min Li

    (School of Innovation and Entrepreneurship, Wenzhou University of Technology, Wenzhou 325000, China)

  • Xunmin Qiu

    (School of Innovation and Entrepreneurship, Wenzhou University of Technology, Wenzhou 325000, China)

  • Qamar Farooq

    (College of Economics and Management, Zhejiang Normal University, Jinhua 321000, China)

Abstract

Despite the centrality of international opportunity concept in international entrepreneurship field, SMEs’ internationalization literature has focused mainly on SMEs’ international performance with limited attention paid by researchers to understanding the factors influencing the identification of international opportunities especially among mature internationalized SMEs. To this end, the current study examined the impact of SMEs managers’ global mindset (GM) and adaptive marketing capabilities (AMCs) on international opportunity identification (IOI) among mature Chinese SMEs with emphasis on the moderating impact of export market dynamism (EMD). Initial exploratory study using interviews with five managers of exporting SMEs was conducted to figure the relevance of GM and AMC in explaining IOI; and the presence of EMD. Later, self-administered questionnaires were used to collect data from founders/managers of 217 exporting SMEs. Findings showed that IOI is positively influenced by SME manager’s GM and AMCs. Despite the presence of EMD, it had no significant moderating impact on the relationship between GM and AMCs; and IOI. In the respondents’ characteristics analysis, it was revealed that no significant statistical impact of SME’s size, SME’s age, and SME manager’s international experience on IOI. This paper ends with drawing a set of implications and future research avenues.

Suggested Citation

  • Hazem Ali & Min Li & Xunmin Qiu & Qamar Farooq, 2023. "Global Mindset and Adaptive Marketing Capabilities in the Internationalization of Mature Chinese SMEs: International Opportunity Perspective," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2044-:d:1043052
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/3/2044/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/3/2044/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Caroline Reimann & Fernando Carvalho & Marcelo Duarte, 2021. "The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
    2. Manuel Oyson & Hugh Whittaker, 2015. "Entrepreneurial cognition and behavior in the discovery and creation of international opportunities," Journal of International Entrepreneurship, Springer, vol. 13(3), pages 303-336, September.
    3. Zhang, Xiao & Ma, Xufei & Wang, Yue & Li, Xin & Huo, Dong, 2016. "What drives the internationalization of Chinese SMEs? The joint effects of international entrepreneurship characteristics, network ties, and firm ownership," International Business Review, Elsevier, vol. 25(2), pages 522-534.
    4. Valery S. Katkalo & Christos N. Pitelis & David J. Teece, 2010. "Introduction: On the nature and scope of dynamic capabilities," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 19(4), pages 1175-1186, August.
    5. Indujeeva Peiris & Michèle Akoorie & Paresha Sinha, 2012. "International entrepreneurship: A critical analysis of studies in the past two decades and future directions for research," Journal of International Entrepreneurship, Springer, vol. 10(4), pages 279-324, December.
    6. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    7. Felício, J. Augusto & Meidutė, Ieva & Kyvik, Øyvin, 2016. "Global mindset, cultural context, and the internationalization of SMEs," Journal of Business Research, Elsevier, vol. 69(11), pages 4924-4932.
    8. Oyvin Kyvik & Willem Saris & Eduard Bonet & J. Felício, 2013. "The internationalization of small firms: The relationship between the global mindset and firms’ internationalization behavior," Journal of International Entrepreneurship, Springer, vol. 11(2), pages 172-195, June.
    9. Ren, Shengce & Eisingerich, Andreas B. & Tsai, Huei-Ting, 2015. "How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data," International Business Review, Elsevier, vol. 24(4), pages 642-651.
    10. Love, James H. & Roper, Stephen & Zhou, Ying, 2016. "Experience, age and exporting performance in UK SMEs," International Business Review, Elsevier, vol. 25(4), pages 806-819.
    11. Eldrede Kahiya, 2013. "Export barriers and path to internationalization: A comparison of conventional enterprises and international new ventures," Journal of International Entrepreneurship, Springer, vol. 11(1), pages 3-29, March.
    12. Andrea Moretta Tartaglione & Vincenzo Formisano, 2018. "A Dynamic View of Marketing Capabilities for SMEs¡¯ Export Performance," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 126-135, March.
    13. Yongbin Zhao & Yuan Li & Soo Hoon Lee & Long Bo Chen, 2011. "Entrepreneurial Orientation, Organizational Learning, and Performance: Evidence from China," Entrepreneurship Theory and Practice, , vol. 35(2), pages 293-317, March.
    14. Tanja Kontinen & Arto Ojala, 2011. "International Opportunity Recognition among Small and Medium‐Sized Family Firms," Journal of Small Business Management, Taylor & Francis Journals, vol. 49(3), pages 490-514, July.
    15. Zahra, Shaker A. & Korri, Juha Santeri & Yu, JiFeng, 2005. "Cognition and international entrepreneurship: implications for research on international opportunity recognition and exploitation," International Business Review, Elsevier, vol. 14(2), pages 129-146, April.
    16. Nataliya Galan & Ellinor Torsein, 2021. "Identification of international opportunities: A study of mature firms in mature industries," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 53-103, March.
    17. Jean-François Hennart & Antonio Majocchi & Emanuele Forlani, 2019. "The myth of the stay-at-home family firm: How family-managed SMEs can overcome their internationalization limitations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(5), pages 758-782, July.
    18. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    19. Paul D Ellis, 2011. "Social ties and international entrepreneurship: Opportunities and constraints affecting firm internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(1), pages 99-127, January.
    20. Mariola Ciszewska-Mlinarič & Piotr Trąpczyński, 2019. "Foreign Market Adaptation and Performance: The Role of Institutional Distance and Organizational Capabilities," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
    21. Dimitratos, Pavlos & Plakoyiannaki, Emmanuella & Pitsoulaki, Antigoni & Tüselmann, Heinz Josef, 2010. "The global smaller firm in international entrepreneurship," International Business Review, Elsevier, vol. 19(6), pages 589-606, December.
    22. Muzychenko, Olga & Liesch, Peter W., 2015. "International opportunity identification in the internationalisation of the firm," Journal of World Business, Elsevier, vol. 50(4), pages 704-717.
    23. Miria Lazaris & Susan Freeman, 2018. "An Examination of Global Mindset and International Market Opportunities among SMEs," International Studies of Management & Organization, Taylor & Francis Journals, vol. 48(2), pages 181-203, February.
    24. Hélène Laurell & Svante Andersson & Leona Achtenhagen, 2013. "The importance of industry context for new venture internationalisation: A case study from the life sciences," Journal of International Entrepreneurship, Springer, vol. 11(4), pages 297-319, December.
    25. Orly Levy & Schon Beechler & Sully Taylor & Nakiye A Boyacigiller, 2007. "What we talk about when we talk about ‘global mindset’: Managerial cognition in multinational corporations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(2), pages 231-258, March.
    26. Barbara Masiello & Francesco Izzo, 2019. "Interpersonal Social Networks and Internationalization of Traditional SMEs," Journal of Small Business Management, Taylor & Francis Journals, vol. 57(S2), pages 658-691, November.
    27. Guo, Huiling & Xu, Hangjun & Tang, Chuanyi & Liu-Thompkins, Yuping & Guo, Zhaoyang & Dong, Baobao, 2018. "Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China," Journal of Business Research, Elsevier, vol. 93(C), pages 79-89.
    28. Jian Shen & Zhenquan Sha & Yenchun Jim Wu, 2020. "Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective," Sustainability, MDPI, vol. 12(2), pages 1-15, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hazem Ali & Min Li & Zhongli Wu & Xunmin Qiu, 2023. "An Examination of the Identification and Exploitation of International Opportunities Among Chinese Traditional SMEs," SAGE Open, , vol. 13(3), pages 21582440231, September.
    2. Rubina Romanello & Maria Chiarvesio, 2019. "Early internationalizing firms: 2004–2018," Journal of International Entrepreneurship, Springer, vol. 17(2), pages 172-219, June.
    3. Alexander Tabares & Yanto Chandra & Claudia Alvarez & Manuela Escobar-Sierra, 2021. "Opportunity-related behaviors in international entrepreneurship research: a multilevel analysis of antecedents, processes, and outcomes," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 321-368, March.
    4. Salar Gholizadeh & Reza Mohammadkazemi, 2022. "International entrepreneurial opportunity: A systematic review, meta-synthesis, and future research agenda," Journal of International Entrepreneurship, Springer, vol. 20(2), pages 218-254, June.
    5. Nataliya Galan & Ellinor Torsein, 2021. "Identification of international opportunities: A study of mature firms in mature industries," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 53-103, March.
    6. Eduardo Terán-Yépez & David Jiménez-Castillo & Manuel Sánchez-Pérez, 2022. "The effect of international opportunity recognition processes on problem-solving competence: how does past negative entrepreneurial experience matter?," Oeconomia Copernicana, Institute of Economic Research, vol. 13(2), pages 541-579, June.
    7. Eduardo Terán-Yépez & David Jiménez-Castillo & Manuel Sánchez-Pérez, 2021. "International opportunity recognition: A comprehensive bibliometric review," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 18-52, March.
    8. Farhad Uddin Ahmed & Louis Brennan, 2021. "A review of methodological diversity within the domain of international entrepreneurship," Journal of International Entrepreneurship, Springer, vol. 19(2), pages 256-299, June.
    9. Eini Haaja, 2020. "Why do some SMEs engage in joint internationalisation and others do not? Exploring the role of mental images in collective international opportunity recognition," Journal of International Entrepreneurship, Springer, vol. 18(1), pages 15-43, March.
    10. Eduardsen, Jonas & Marinova, Svetla Trifonova & González-Loureiro, Miguel & Vlačić, Božidar, 2022. "Business group affiliation and SMEs’ international sales intensity and diversification: A multi-country study," International Business Review, Elsevier, vol. 31(5).
    11. Stephanie E. Mansion & Andreas Bausch, 2020. "Intangible assets and SMEs’ export behavior: a meta-analytical perspective," Small Business Economics, Springer, vol. 55(3), pages 727-760, October.
    12. Mitja Ruzzier & Evan J. Douglas & Maja Konečnik Ruzzier & Jana Hojnik, 2020. "International Entrepreneurial Orientation and the Intention to Internationalize," Sustainability, MDPI, vol. 12(14), pages 1-19, July.
    13. Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2023. "Role of opportunity creation between reconfiguration and innovation: Insights from emerging market international new ventures," International Business Review, Elsevier, vol. 32(4).
    14. Rajan, Bharath & Salunkhe, Uday & Kumar, V., 2023. "Understanding customer engagement in family firms: A conceptual framework," Journal of Business Research, Elsevier, vol. 154(C).
    15. Lauri Haapanen & Pia Hurmelinna-Laukkanen & Jan Hermes, 2018. "FIRM FUNCTIONS AND THE NATURE OF COMPETITIVE ADVANTAGE IN INTERNATIONALIZING SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(03), pages 1-30, April.
    16. Sarika Sharma & Shreya Virani, 2023. "Antecedents of international entrepreneurial intentions among students of international business: The mediating role of international entrepreneurship education," Journal of International Entrepreneurship, Springer, vol. 21(4), pages 586-610, December.
    17. Laura von Arnim & Matthias Mrozewski, 2020. "Entrepreneurship in an Increasingly Digital and Global World. Evaluating the Role of Digital Capabilities on International Entrepreneurial Intention," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
    18. Yoruk, Deniz E. & Bunduchi, Raluca & Yoruk, Esin & Crișan-Mitra, Catalina & Salanță, Irina-Iulia & Crișan, Emil Lucian, 2021. "Pathways to innovation in Romanian software SMEs: Exploring the impact of interdependencies between internationalisation and knowledge sources," Journal of International Management, Elsevier, vol. 27(4).
    19. Oyvin Kyvik, 2018. "The global mindset: a must for international innovation and entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 14(2), pages 309-327, June.
    20. Daniela Bolzani & Riccardo Fini & Gian Luca Marzocchi, 2021. "The influence of entrepreneurs’ immigrant status and time on the perceived likelihood of exporting," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 593-623, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2044-:d:1043052. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.