IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i2p1299-d1030864.html
   My bibliography  Save this article

Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology

Author

Listed:
  • Dian Jia

    (School of Economics and Management, Qinghai Minzu University, Xining 810007, China)

  • Honghou Zhang

    (School of Economics and Management, Qinghai Minzu University, Xining 810007, China)

  • Xiaoyang Han

    (School of Economics and Management, Qinghai Minzu University, Xining 810007, China)

Abstract

In the context of the digital economy, the speed of enterprise development is becoming faster and faster. To understand and establish the environment of network marketing, we must first understand the obstacles. Successful establishment depends on its promotion in society and the active participation of the government and enterprises. Only with the active cooperation of all parties can network marketing be rapidly established. At present, the marketing methods adopted by many enterprises are very traditional. These management methods are not only inefficient, but also present problems such as poor real-time information, a low degree of informatization, information asymmetry and closed marketing data. In order to address these problems, this paper proposes to use digital economic means to scientifically manage enterprise marketing. Here we examine the marketing effect of enterprises and determine the needs of consumers by constructing an enterprise marketing management system, so that enterprises can observe trends in consumer needs and consumer markets at any time, and make timely responses to markets and technological changes. We use a B/S model to build an enterprise marketing management system that can develop steadily in a green ecology. This paper mainly uses the mean clustering algorithm to analyze the performance of the enterprise marketing management system. Through the experiment, it is found that a good marketing management system can help enterprises improve economic efficiency and data processing ability. During the operation, it was found that the transaction success rate of the system reached 100%. Most enterprises responded within 1.5 s. The functional changes of the enterprise before and after the B/S architecture enterprise marketing management system were analyzed and it was found that the real-time information acquisition by enterprise employees, the sharing of marketing data, the degree of informatization of the system, the security of system information and the data processing capabilities had all been improved. Among these, the degree of informatization of enterprises improved the fastest and went from 48% to 94%. Under the enterprise marketing management system, the annual economic income of the enterprise increased by 1.35 million yuan, which was a year-on-year increase of 7.2%. The experimental data showed that under the green ecological perspective, the enterprise marketing management system based on the digital economic environment has certain practicality, which can promote the healthy development of enterprise marketing management.

Suggested Citation

  • Dian Jia & Honghou Zhang & Xiaoyang Han, 2023. "Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1299-:d:1030864
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/2/1299/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/2/1299/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Neil Wrigley & Steve Wood & Dionysia Lambiri & Michelle Lowe, 2019. "Corporate convenience store development effects in small towns: Convenience culture during economic and digital storms," Environment and Planning A, , vol. 51(1), pages 112-132, February.
    2. Desmond Bast & Constance Carr & Karinne Madron & Ahmad Mafaz Syrus, 2022. "Four reasons why data centers matter, five implications of their social spatial distribution, one graphic to visualize them," Environment and Planning A, , vol. 54(3), pages 441-445, May.
    3. Larissa Batrancea & Malar Kumaran Rathnaswamy & Ioan Batrancea, 2022. "A Panel Data Analysis on Determinants of Economic Growth in Seven Non-BCBS Countries," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 1651-1665, June.
    4. Min Feng, 2021. "The Effects of Techno-Stress in the Role Stress Context Applied on the Proximity Manager Performance," Post-Print hal-03233183, HAL.
    5. Larissa Batrancea & Mircea Iosif Rus & Ema Speranta Masca & Ioan Dan Morar, 2021. "Fiscal Pressure as a Trigger of Financial Performance for the Energy Industry: An Empirical Investigation across a 16-Year Period," Energies, MDPI, vol. 14(13), pages 1-17, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Debasish Roy, 2024. "An Exploration in Sustainability and Lifespan of Enterprise: A Cross–Country Empirical Study (2011–2020)," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 5307-5328, June.
    2. Andre Amaral & Taysir E. Dyhoum & Hussein A. Abdou & Hassan M. Aljohani, 2022. "Modeling for the Relationship between Monetary Policy and GDP in the USA Using Statistical Methods," Mathematics, MDPI, vol. 10(21), pages 1-20, November.
    3. Darya Dancaková & Jakub Sopko & Jozef Glova & Alena Andrejovská, 2022. "The Impact of Intangible Assets on the Market Value of Companies: Cross-Sector Evidence," Mathematics, MDPI, vol. 10(20), pages 1-14, October.
    4. Raúl Katz & Juan Jung, 2022. "The Role of Broadband Infrastructure in Building Economic Resiliency in the United States during the COVID-19 Pandemic," Mathematics, MDPI, vol. 10(16), pages 1-14, August.
    5. Frederick Nsambu Kijjambu & Benjamin Musiita & Asaph Kaburura Katarangi & Geoffrey Kahangane & Sheilla Akampwera, 2023. "Determinants of Uganda’s Debt Sustainability: The Public Debt Dynamics Model in Perspective," Journal of Economics and Behavioral Studies, AMH International, vol. 15(4), pages 106-124.
    6. Larissa M. Batrancea & Horia Tulai, 2022. "Thriving or Surviving in the Energy Industry: Lessons on Energy Production from the European Economies," Energies, MDPI, vol. 15(22), pages 1-16, November.
    7. Jingjing Liu & Jing Wang & Tianlin Zhai & Zehui Li, 2022. "The Response of Ecologically Functional Land to Changes in Urban Economic Growth and Transportation Construction in China," IJERPH, MDPI, vol. 19(21), pages 1-17, November.
    8. Alexander, Andrew & Teller, Christoph & Wood, Steve, 2020. "Augmenting the urban place brand – On the relationship between markets and town and city centres," Journal of Business Research, Elsevier, vol. 116(C), pages 642-654.
    9. Robin Thomas, 2023. "Modelling the effectiveness of the loan recovery strategy of Indian banks," SN Business & Economics, Springer, vol. 3(9), pages 1-23, September.
    10. Dong-Her Shih & Ting-Wei Wu & Po-Yuan Shih & Nai-An Lu & Ming-Hung Shih, 2022. "A Framework of Global Credit-Scoring Modeling Using Outlier Detection and Machine Learning in a P2P Lending Platform," Mathematics, MDPI, vol. 10(13), pages 1-13, June.
    11. Morven G. McEachern & Gary Warnaby & Caroline Moraes, 2021. "The Role of Community-Led Food Retailers in Enabling Urban Resilience," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    12. Yasmeen Idilbi-Bayaa & Mahmoud Qadan, 2022. "Tell Me Why I Do Not Like Mondays," Mathematics, MDPI, vol. 10(11), pages 1-22, May.
    13. Mariia Shkolnykova & Lasse Steffens & Jan Wedemeier, 2024. "Systems of innovation: Path of economic transition and differences in institutions in central and Eastern Europe?," Growth and Change, Wiley Blackwell, vol. 55(1), March.
    14. Umar Farooq & Mosab I. Tabash & Ahmad A. Al-Naimi & Linda Nalini Daniel & Mohammad Ahmad Al-Omari, 2023. "Herding Trend in Working Capital Management Practices: Evidence from the Non-Financial Sector of Pakistan," JRFM, MDPI, vol. 16(2), pages 1-14, February.
    15. Rains, Tim & Longley, Paul, 2021. "The provenance of loyalty card data for urban and retail analytics," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    16. Mehmet Ali Balcı & Larissa M. Batrancea & Ömer Akgüller & Anca Nichita, 2022. "Coarse Graining on Financial Correlation Networks," Mathematics, MDPI, vol. 10(12), pages 1-16, June.
    17. Zawadzki Adam, 2023. "Macroeconomic Determinants of Credit Risk on the Example of Non-performing Loans," Central European Economic Journal, Sciendo, vol. 10(57), pages 275-286, January.
    18. Amirreza Attarzadeh & Mehmet Balcilar, 2022. "On the Dynamic Connectedness of the Stock, Oil, Clean Energy, and Technology Markets," Energies, MDPI, vol. 15(5), pages 1-18, March.
    19. Pantano, Eleonora & Dennis, Charles & De Pietro, Michela, 2021. "Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    20. Shizhen Bai & Yonggan Wang, 2022. "Green Investment Decision and Coordination in a Retailer-Dominated Supply Chain Considering Risk Aversion," Sustainability, MDPI, vol. 14(20), pages 1-36, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1299-:d:1030864. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.