Digital Influencers Promoting Healthy Food: The Role of Source Credibility and Consumer Attitudes and Involvement on Purchase Intention
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- Imran Rahman, 2018. "The Interplay of Product Involvement and Sustainable Consumption: An Empirical Analysis of Behavioral Intentions Related to Green Hotels, Organic Wines and Green Cars," Sustainable Development, John Wiley & Sons, Ltd., vol. 26(4), pages 399-414, July.
- Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
- Xu, Yingjiao & Summers, Teresa A. & Belleau, Bonnie D., 2004. "Who buys American alligator?: Predicting purchase intention of a controversial product," Journal of Business Research, Elsevier, vol. 57(10), pages 1189-1198, October.
- Barbosa, Belém & Añaña, Edar, 2023. "The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
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- Zhaoyue Qin & Yiming Chen & Yue Yan & Yi Huang, 2024. "Influencer Marketing Platforms’ Effect on Light Meal Purchase Intention and Behavior," Sustainability, MDPI, vol. 16(11), pages 1-20, May.
- Yang, Defeng & Zhang, Jiaen & Sun, Yu & Huang, Zan, 2024. "Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
influencer marketing; Instagram; source credibility; ads avoidance; consumer attitude; consumer involvement; healthy food;All these keywords.
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