Unleashing Knowledge Sharing in Emerging Economy Startups: A Multilevel Analysis

The knowledge-sharing process in digital startups is under development in current discussions, even though its importance for sustainable economic growth is acknowledged. This paper analyses the connections and traits regarding how knowledge is distinguished and shared at different levels in an emerging economy. Twelve focus groups were conducted with 72 startup founders, managers, and employees, and in-depth interviews reveal that, in contrast to the results from studies about more extensive firms, individuals consider knowledge sharing based on their particular judgment of the absorptive capacity of the recipient and the perceived gains associated with the maturation of individual and organisational image and reputation. Digital cultural factors inherent in this type of enterprise, remote first, meritocracy, and online community participation, have directly influenced the adoption of digital knowledge-sharing systems. Individuals desire to share knowledge for recognition, to establish credibility, and to establish connections with investors and mentors. A communal and collaborative atmosphere can foster the exchange of information among employees, influencing the intention to share knowledge. Knowledge sharing is reinforced when employees perceive knowledge sharers as specialists. Incentives and intra-organisational reward campaigns, talent improvement programs, external training sessions, workshops, and collaborative team assessments can cultivate personal relationships. A theoretical framework has been proposed that can examine digital startups’ effectiveness on micro-level elements. In emerging economies, social rewards are personally more critical than financial achievements. Our empirical statements reinforce the arguments that the digital age, the pandemic, and the migration crisis have substantially changed most aspects of knowledge sharing.