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Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis

Author

Listed:
  • Youssef El Archi

    (National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Tangier 90000, Morocco)

  • Brahim Benbba

    (National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Tangier 90000, Morocco)

  • Kai Zhu

    (Faculty of Resources and Environmental Science, Hubei University, Wuhan 430062, China)

  • Zineb El Andaloussi

    (National School of Business and Management of Tangier, Abdelmalek Essaâdi University, Tangier 90000, Morocco)

  • László Pataki

    (Faculty of Economics and Business, John von Neumann University, 6000 Kecskemet, Hungary
    Faculty of Social Sciences, Eötvös Lóránd University, 9700 Szombathely, Hungary)

  • Lóránt Dénes Dávid

    (Faculty of Economics and Business, John von Neumann University, 6000 Kecskemet, Hungary
    Department of Sustainable Tourism, Institute of Rural Development and Sustainable Economy, Hungarian University of Agriculture and Life Sciences, 2100 Gödöllő, Hungary)

Abstract

Sustainability has become a key consideration for tourist destinations, and digitalization is increasingly being used as a tool to enhance sustainable tourism development. This paper aims to map the intersection between sustainability and digitalization in tourist destinations using a bibliometric analysis. The study is based on a bibliometric analysis of the existing literature in academic journals, conference proceedings, and books published between 2012 and 2022 from the Scopus database. Biblioshiny is used to visualize data. The results show that there is a growing interest in the convergence of sustainability and digitalization in tourist destinations, with an increasing number of publications in recent years. The co-occurrence analysis identified key themes and concepts such as sustainable tourism, digital technologies, smart tourism, social media, big data, smart city, COVID-19, digital marketing, and destination marketing. The study also highlights the different ways in which digitalization is being used to enhance sustainability in tourist destinations, including the use of smart technologies, data analytics, social media, and online platforms. However, the study also identified challenges and limitations to the integration of sustainability and digitalization, such as the need for stakeholder collaboration, data privacy concerns, and the potential for a digital divide.

Suggested Citation

  • Youssef El Archi & Brahim Benbba & Kai Zhu & Zineb El Andaloussi & László Pataki & Lóránt Dénes Dávid, 2023. "Mapping the Nexus between Sustainability and Digitalization in Tourist Destinations: A Bibliometric Analysis," Sustainability, MDPI, vol. 15(12), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9717-:d:1173610
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    References listed on IDEAS

    as
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    1. Elizaveta Polishchuk & Zoltán Bujdosó & Youssef El Archi & Brahim Benbba & Kai Zhu & Lóránt Dénes Dávid, 2023. "The Theoretical Background of Virtual Reality and Its Implications for the Tourism Industry," Sustainability, MDPI, vol. 15(13), pages 1-19, July.

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