IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i7p4152-d784065.html
   My bibliography  Save this article

Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations

Author

Listed:
  • Thadathibesra Phuthong

    (Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok 10330, Thailand)

  • Pongpun Anuntavoranich

    (Department of Industrial Design, Faculty of Architecture, Chulalongkorn University, Bangkok 10330, Thailand)

  • Achara Chandrachai

    (Department of Commerce, Chulalongkorn Business School, Chulalongkorn University, Bangkok 10330, Thailand)

  • Krerk Piromsopa

    (Department of Computer Engineering, Faculty of Engineering, Chulalongkorn University, Bangkok 10330, Thailand)

Abstract

The present study developed an assessment scale to measure the competitiveness of wellness destinations in Thailand, particularly from the perspective of the wellness tourism firm. A literature review and in-depth interviews informed the components and indicators for the assessment. Then, a scale was developed to evaluate the effectiveness and accuracy of the measurement scale using exploratory factor analysis and verification by confirmatory factor analysis. These analyses generated seven dimensions of wellness tourism: destination environment, travel and policy, infrastructure and capacity, manufactured and cultural resources, strategy and structure, novelty potential, and cooperative and proactive marketing. The results indicate strategies and considerations to improve the competitiveness of wellness destinations in Thailand. The assessment tool may be valuable for wellness tourism clusters and stakeholders to assess and promote wellness destination competitiveness.

Suggested Citation

  • Thadathibesra Phuthong & Pongpun Anuntavoranich & Achara Chandrachai & Krerk Piromsopa, 2022. "Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations," Sustainability, MDPI, vol. 14(7), pages 1-27, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4152-:d:784065
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/7/4152/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/7/4152/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Liyun Zeng & Rita Yi Man Li & Xuankai Huang, 2021. "Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    2. Busser, James A. & Shulga, Lenna V., 2018. "Co-created value: Multidimensional scale and nomological network," Tourism Management, Elsevier, vol. 65(C), pages 69-86.
    3. Tatyana Boikova & Sandija Zeverte-Rivza & Peteris Rivza & Baiba Rivza, 2021. "The Determinants and Effects of Competitiveness: The Role of Digitalization in the European Economies," Sustainability, MDPI, vol. 13(21), pages 1-22, October.
    4. Donna Chambers & Bryan McIntosh, 2008. "Using Authenticity to Achieve Competitive Advantage in Medical Tourism in the English-speaking Caribbean," Third World Quarterly, Taylor & Francis Journals, vol. 29(5), pages 919-937.
    5. Roberto Martín-González & Kamilla Swart & Ana-María Luque-Gil, 2021. "Tourism Competitiveness and Sustainability Indicators in the Context of Surf Tourism: The Case of Cape Town," Sustainability, MDPI, vol. 13(13), pages 1-22, June.
    6. Yung-Lun Liu & Pen-Fa Ko & Jui-Te Chiang, 2021. "Developing an Evaluation Model for Monitoring Country-Based Tourism Competitiveness," SAGE Open, , vol. 11(3), pages 21582440211, September.
    7. Ittamalla, Rajesh & Srinivas Kumar, Daruri Venkata, 2021. "Determinants of holistic passenger experience in public transportation: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    8. Badura, Ondřej & Melecký, Aleš & Melecký, Martin, 2023. "Liberalizing passenger rail: The effect of competition on local unemployment," Economics of Transportation, Elsevier, vol. 36(C).
    9. Gheorghe H. Popescu & Violeta Sima & Elvira Nica & Ileana Georgiana Gheorghe, 2017. "Measuring Sustainable Competitiveness in Contemporary Economies—Insights from European Economy," Sustainability, MDPI, vol. 9(7), pages 1-26, July.
    10. Roni Armis & Hidehiko Kanegae, 2021. "Regional competitiveness of a post‐mining city in tourism: Ombilin coal mining heritage of Sawahlunto, Indonesia," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(6), pages 1888-1910, December.
    11. Przybyla, Marcin & Roma, Moreno, 2005. "Does product market competition reduce inflation? Evidence from EU countries and sectors," Working Paper Series 453, European Central Bank.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gulyas Greta & Molnar Elisabeta Ilona, 2023. "Wellness Tourism Management Research A bibliometric analysis," Management & Marketing, Sciendo, vol. 18(2), pages 172-191, June.
    2. Andrei-Florin Băbăț & Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Mihaela Grigore, 2023. "Tourism and Travel Competitiveness Index: From Theoretical Definition to Practical Analysis in Romania," Sustainability, MDPI, vol. 15(13), pages 1-26, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Takatoshi Murayama & Graham Brown & Rob Hallak & Kohsuke Matsuoka, 2022. "Tourism Destination Competitiveness: Analysis and Strategy of the Miyagi Zaō Mountains Area, Japan," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    2. Dana Kiseľáková & Beáta Šofranková & Veronika Čabinová & Erika Onuferová, 2018. "Competitiveness and sustainable growth analysis of the EU countries with the use of Global Indexes' methodology," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 581-599, March.
    3. Arwa Ali Alnamlah & Nisar Ahamad Nalband, 2024. "A Study on the Role of Leaders in Achieving Sustainable Competitiveness and Sustainability During Change," Sustainability, MDPI, vol. 16(22), pages 1-21, November.
    4. Emna Trabelsi, 2016. "Transparency on inflation of OECD countries? An Application of LSDVC Estimator on a dynamic Panel Model," Economics Bulletin, AccessEcon, vol. 36(2), pages 1095-1126.
    5. Hung, Ngo Thai, 2023. "Green investment, financial development, digitalization and economic sustainability in Vietnam: Evidence from a quantile-on-quantile regression and wavelet coherence," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    6. Jia, Yibo & Su, Jingqin & Cui, Li & Wu, Lin & Hua Tan, Kim, 2023. "Platform business model innovation in the digitalization era: A “driver-process-result” perspective," Journal of Business Research, Elsevier, vol. 160(C).
    7. Mahir Binici & Yin-Wong Cheung & Kon S. Lai, 2011. "Trade Openness, Market Competition, and Inflation: Some Sectoral Evidence from OECD Countries," CESifo Working Paper Series 3690, CESifo.
    8. Andrea Okanović & Jelena Ješić & Vladimir Đaković & Simonida Vukadinović & Andrea Andrejević Panić, 2021. "Increasing University Competitiveness through Assessment of Green Content in Curriculum and Eco-Labeling in Higher Education," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    9. Chandra Mahapatra, Subas & Bellamkonda, Raja Shekhar, 2023. "Higher expectations of passengers do really sense: Development and validation a multiple scale-FliQual for air transport service quality," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    10. Efe Can KILINÇ & Cafer Necat BERBEROĞLU, 2019. "The Relationship Between Saving, Profit Rates and Business CyclesAbstract:There are different approaches of economics schools on the sources, causes and determinants of business cycles. These approach," Sosyoekonomi Journal, Sosyoekonomi Society.
    11. Alharmoodi, Ahmed Abdulla & Khan, Mehmood & Mertzanis, Charilaos & Gupta, Shivam & Mikalef, Patrick & Parida, Vinit, 2024. "Co-creation and critical factors for the development of an efficient public e-tourism system," Journal of Business Research, Elsevier, vol. 174(C).
    12. J. Jonckheere & H. Zimmer, 2017. "Services inflation : The Belgian exception," Economic Review, National Bank of Belgium, issue i, pages 93-109, June.
    13. Gokhan Ozkaya & Ayse Demirhan, 2022. "Multi-Criteria Analysis of Sustainable Travel and Tourism Competitiveness in Europe and Eurasia," Sustainability, MDPI, vol. 14(22), pages 1-26, November.
    14. Mihaela Simona Moise & Irene Gil-Saura & María-Eugenia Ruiz-Molina, 2020. "Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    15. Cerdan-Chiscano, Monica & Darcy, Simon, 2024. "Managing the co-creation of accessible and inclusive family recreation retail encounters: A critical incident analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    16. Hussam Al Halbusi & Pedro Jimenez Estevez & Tan Eleen & T. Ramayah & Md Uzir Hossain Uzir, 2020. "The Roles of The Physical Environment, Social Servicescape, Co-Created Value, and Customer Satisfaction in Determining Tourists’ Citizenship Behavior: Malaysian Cultural and Creative Industries," Sustainability, MDPI, vol. 12(8), pages 1-23, April.
    17. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    18. Dohyung Kim & Sun Go, 2020. "Human Capital and Environmental Sustainability," Sustainability, MDPI, vol. 12(11), pages 1-14, June.
    19. Christian Reiner & Christian Bellak, 2023. "Hat die ökonomische Macht von Unternehmen in Österreich zugenommen? Teil 2," Wirtschaft und Gesellschaft - WuG, Kammer für Arbeiter und Angestellte für Wien, Abteilung Wirtschaftswissenschaft und Statistik, vol. 49(2), pages 17-76.
    20. Ana-Irina Lequeux-Dincă & Amira-Andreea Sava & Camelia Teodorescu & Aurel Gheorghilaş & Mioara Clius, 2022. "Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study," Sustainability, MDPI, vol. 14(21), pages 1-29, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4152-:d:784065. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.