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Increasing University Competitiveness through Assessment of Green Content in Curriculum and Eco-Labeling in Higher Education

Author

Listed:
  • Andrea Okanović

    (Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Jelena Ješić

    (Faculty of Business Economics, University Educons, 21208 Sremska Kamenica, Serbia)

  • Vladimir Đaković

    (Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Simonida Vukadinović

    (Faculty of Business Economics, University Educons, 21208 Sremska Kamenica, Serbia)

  • Andrea Andrejević Panić

    (Faculty of Business Economics, University Educons, 21208 Sremska Kamenica, Serbia)

Abstract

Growing environmental problems and increasing requirements of green jobs force universities around the world not only to transform their curricula but also to enrich existing ones with contents related to the promotion of sustainable development. This paper aims to show the importance of measuring and monitoring the share of green contents in all university activities, as only in that way it is possible to monitor trends and give realistic assessments of their effect and importance. The paper presents a comparative analysis of different types of methodologies for assessing sustainable activities at universities as well as research conducted at the University of Novi Sad in Serbia and its comparison with the University of Gothenburg (Sweden). This research aims to point out the importance of increasing competitiveness in higher education through assessment of green content in a curriculum and its promotion. In this way, through eco-labeling methodology, it would be easier to identify those contents that, in a certain share, contribute to the promotion of sustainable development. Furthermore, this methodology can easily be extended across the country and the region, which would bring positive effects to all stakeholders in higher education.

Suggested Citation

  • Andrea Okanović & Jelena Ješić & Vladimir Đaković & Simonida Vukadinović & Andrea Andrejević Panić, 2021. "Increasing University Competitiveness through Assessment of Green Content in Curriculum and Eco-Labeling in Higher Education," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:712-:d:479596
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    References listed on IDEAS

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    Cited by:

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    2. Abdulhakeem Raji & Abeer Hassan, 2021. "Sustainability and Stakeholder Awareness: A Case Study of a Scottish University," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    3. Sungjoo Park & Dayoun Lim, 2022. "Applicability of Olympic Values in Sustainable Development," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    4. Mochamad Arief Budihardjo & Bimastyaji Surya Ramadan & Soraya Annisa Putri & Indah Fajarini Sri Wahyuningrum & Fadel Iqbal Muhammad, 2021. "Towards Sustainability in Higher-Education Institutions: Analysis of Contributing Factors and Appropriate Strategies," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    5. Haya Hoja & Pei Yu, 2022. "Developing and Enhancing the Competitiveness of the Palestinian National Product: The Leather and Footwear Sector—Analysis and Evaluation of Government Interventions," Sustainability, MDPI, vol. 14(13), pages 1-29, June.
    6. Desy Safitri & Fahrurrozi Fahrurrozi & Nina Nurhasanah & Arita Marini & Oman Unju Subandi & Shafruddin Tadjuddin & Murti Kusuma Wirasti & Irah Kasirah, 2022. "Effect of Eco-label and Renewable Energy Projects Knowledge on Environmental Awareness for Elementary School Students," International Journal of Energy Economics and Policy, Econjournals, vol. 12(3), pages 216-226, May.
    7. А.P. Karaeva & M.R. Chashchin & E.R. Magaril, 2021. "Introduction of the Sustainable Development Principles in Universities as a Factor of Increasing Ecological and Economic Security," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 20(4), pages 701-725.
    8. Gibellato, Simone & Ballestra, Luca Vincenzo & Fiano, Fabio & Graziano, Domenico & Luca Gregori, Gian, 2023. "The impact of education on the Energy Trilemma Index: A sustainable innovativeness perspective for resilient energy systems," Applied Energy, Elsevier, vol. 330(PB).

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