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Thematic Analysis as a New Culturomic Tool: The Social Media Coverage on COVID-19 Pandemic in Italy

Author

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  • Massimo Aria

    (Department of Economics and Statistics, University of Naples Federico II, 80126 Naples, Italy
    K-Synth Spin-Off, University of Naples Federico II, 80126 Naples, Italy)

  • Corrado Cuccurullo

    (K-Synth Spin-Off, University of Naples Federico II, 80126 Naples, Italy
    Department of Economics, University of Campania Luigi Vanvitelli, 81043 Capua, Italy)

  • Luca D’Aniello

    (K-Synth Spin-Off, University of Naples Federico II, 80126 Naples, Italy
    Department of Social Sciences, University of Naples Federico II, 80138 Naples, Italy)

  • Michelangelo Misuraca

    (Department of Business Administration and Law, University of Calabria, 87036 Arcavacata di Rende, Italy)

  • Maria Spano

    (Department of Economics and Statistics, University of Naples Federico II, 80126 Naples, Italy
    K-Synth Spin-Off, University of Naples Federico II, 80126 Naples, Italy)

Abstract

The COVID-19 pandemic influenced people’s everyday lives because of the health emergency and the resulting socio-economic crisis. People use social media to share experiences and search for information about the disease more than before. This paper aims at analysing the discourse on COVID-19 developed in 2020 by Italian tweeters, creating a digital storytelling of the pandemic. Employing thematic analysis , an approach used in bibliometrics to highlight the conceptual structure of a research domain, different time slices have been described, bringing out the most discussed topics. The graphical mapping of these topics allowed obtaining an easily readable representation of the discourse, paving the way for novel uses of thematic analyses in social sciences.

Suggested Citation

  • Massimo Aria & Corrado Cuccurullo & Luca D’Aniello & Michelangelo Misuraca & Maria Spano, 2022. "Thematic Analysis as a New Culturomic Tool: The Social Media Coverage on COVID-19 Pandemic in Italy," Sustainability, MDPI, vol. 14(6), pages 1-22, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3643-:d:775413
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    References listed on IDEAS

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