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How Do New Ventures Implementing Green Innovation Strategy Achieve Performance Growth?

Author

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  • Xiue Zhang

    (Business School, Jilin University, Changchun 130012, China
    Center for Quantitative Economics, Jilin University, Changchun 130012, China)

  • Qiao Meng

    (Business School, Jilin University, Changchun 130012, China)

  • Yuan Le

    (Business School, Jilin University, Changchun 130012, China)

Abstract

Manufacturing new ventures aiming to realize green innovative development play an essential role in the process of realizing the green transformation of economy and society. However, there is limited research on green manufacturing new ventures, and scholars have different views on whether green innovation strategy can improve new venture performance. This paper attempts to fill this gap by proposing a comprehensive framework of the relationship among green innovation strategy, green knowledge sharing, business model innovation, and new venture performance, based on the natural resource-based view. Through the empirical analysis of 240 sample enterprises in China, the results show that green innovation strategy has a significant positive effect on new venture performance. Green knowledge sharing and business model innovation are the essential paths for new ventures to achieve performance growth. Additionally, green knowledge sharing and business model innovation play a chain mediating role between green innovation strategy and new venture performance. This study suggests directions for manufacturing new ventures implementing a green innovation strategy to enhance performance and establishes a theoretical basis for the green transformation development of China’s economy and society.

Suggested Citation

  • Xiue Zhang & Qiao Meng & Yuan Le, 2022. "How Do New Ventures Implementing Green Innovation Strategy Achieve Performance Growth?," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2299-:d:751944
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    3. Chao Wang & Shushan Zhang & Xiue Zhang, 2022. "How to Embrace Sustainable Performance via Green Learning Orientation: A Moderated Mediating Model," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    4. Na Wang & Shan Jin Zhang & Wei Wang, 2022. "Impact of Environmental Innovation Strategy on Green Competitiveness: Evidence from China," IJERPH, MDPI, vol. 19(10), pages 1-17, May.
    5. Salihi, Awaisu Adamu & Ibrahim, Haslindar & Baharudin, Dayana Mastura, 2024. "Environmental governance as a driver of green innovation capacity and firm value creation," Innovation and Green Development, Elsevier, vol. 3(2).
    6. Raghuveer Negi & Amit Kumar Gupta & Vidhu Gaur, 2023. "Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5435-5458, December.
    7. Xiao Han & Jiayun Zhang, 2022. "Business Model Innovation Paths of Manufacturing Oriented towards Green Development in Digital Economy," IJERPH, MDPI, vol. 19(24), pages 1-34, December.

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