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Research of Attitudes toward Implementation of Green Accounting in Tourism Industry in Montenegro-Practices, and Challenges

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  • Milijana Novovic Buric

    (Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro)

  • Andjela Jaksic Stojanovic

    (International Hospitality and Management-Vatel, Faculty of Culture and Tourism, University of Donja Gorica, 81000 Podgorica, Montenegro)

  • Ana Lalevic Filipovic

    (Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro)

  • Ljiljana Kascelan

    (Faculty of Economics Podgorica, University of Montenegro, 81000 Podgorica, Montenegro)

Abstract

The transition to green economies is considered to be a key driver of sustainable economic development. Growing awareness of environmental costs and their integration into corporate performance reporting has led to the development of a new environmental dimension of accounting. Although it is a modern concept, its integration into the tourist business community is important, especially because tourism is recognized as energy and emission intensive. As preserving the environment can create an optimal framework that is in the function of the development of sustainable tourism in Montenegro, this paper discusses and analyzes the degree of knowledge of tourism companies on the application of the green concept, especially through the prism of socially responsible business. The research study was conducted by applying the classification Decision tree model (DT) on the data obtained by surveying employees and owners of Montenegrin tourism companies. The DT method has shown that socio-demographic factors have a significant impact on understanding the importance of green accounting in the tourism sector of Montenegro and that most tourism companies include corporate social responsibility in their business strategy and policy. The fact that the same or similar research on this topic has not been done in Montenegro, but also in neighboring countries, indicates an important contribution that this paper may have for the scientific and professional community, primarily in the form of incentives to create and publish reports on environmental protection.

Suggested Citation

  • Milijana Novovic Buric & Andjela Jaksic Stojanovic & Ana Lalevic Filipovic & Ljiljana Kascelan, 2022. "Research of Attitudes toward Implementation of Green Accounting in Tourism Industry in Montenegro-Practices, and Challenges," Sustainability, MDPI, vol. 14(3), pages 1-26, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1725-:d:740801
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    References listed on IDEAS

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    1. Chiu, Yen-Ting Helena & Lee, Wan-I. & Chen, Tsung-Hsiung, 2014. "Environmentally responsible behavior in ecotourism: Antecedents and implications," Tourism Management, Elsevier, vol. 40(C), pages 321-329.
    2. Matsumoto, Ken׳ichi & Andriosopoulos, Kostas, 2016. "Energy security in East Asia under climate mitigation scenarios in the 21st century," Omega, Elsevier, vol. 59(PA), pages 60-71.
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    Cited by:

    1. Milena Buric & Milijana Novovic Buric & Andjela Jaksic Stojanovic & Ljiljana Kascelan & Dragica Zugić, 2022. "Sustainability of Online Teaching: The Case Study Mother Tongue Spelling Course at Montenegrin Universities," Sustainability, MDPI, vol. 14(21), pages 1-27, October.
    2. Maryna Brychko & Yuriy Bilan & Serhiy Lyeonov & Dalia Streimikiene, 2023. "Do changes in the business environment and sustainable development really matter for enhancing enterprise development?," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 587-599, April.

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