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Assessment of Consumer Behavior Towards Environmental Responsibility: A Structural Equations Modeling Approach

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  • Uttam Shankar Pawaskar
  • Rakesh D Raut
  • Bhaskar B Gardas

Abstract

This paper analyses the factors impacting consumer environmental responsibility using a structural equation modeling approach. Consumer environmental responsibility is the intention of a person to act towards remediation of environmental problems not as an individual user with economic interests but as a responsible citizen having concerns about the social and environmental wellbeing of society. Therefore, awareness of environmental problems and knowledge of remedial alternatives will help individuals to pursue their chosen action and bolster a genuine desire to act and determine the measures for alleviation of environmental challenges. The four dimensions of an environmentally responsible consumer – opinion and beliefs, willingness, awareness, and an ability to act – are analysed. During the analysis, the dimension of ‘ability to move’ is found to be critical, because it has a direct influence on the capacity of the consumer to act. This research is intended to guide policy‐ and decision‐makers of regulatory bodies in understanding consumer behavior towards improving environmental performance index. It also helps organizational managers to make their supply chains green, and competitive, which in turn improves brand image and overall organizational performance. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Uttam Shankar Pawaskar & Rakesh D Raut & Bhaskar B Gardas, 2018. "Assessment of Consumer Behavior Towards Environmental Responsibility: A Structural Equations Modeling Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 560-571, May.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:4:p:560-571
    DOI: 10.1002/bse.2020
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    2. Kirti Nayal & Rakesh D. Raut & Vinay Surendra Yadav & Pragati Priyadarshinee & Balkrishna E. Narkhede, 2022. "RETRACTED: The impact of sustainable development strategy on sustainable supply chain firm performance in the digital transformation era," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 845-859, March.
    3. Zhang, Dengjun & Xie, Yifan, 2022. "Customer environmental concerns and profit margin: Evidence from manufacturing firms," Journal of Economics and Business, Elsevier, vol. 120(C).
    4. Wen, Danping & Xiao, Tiaojun & Dastani, Mehdi, 2021. "Channel choice for an independent remanufacturer considering environmentally responsible consumers," International Journal of Production Economics, Elsevier, vol. 232(C).
    5. Preeti Narwal & J. K. Nayak & Shivam Rai, 2022. "Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing," Journal of Business Ethics, Springer, vol. 178(2), pages 537-554, June.
    6. Xiaohua Meng & Saixing Zeng & Xuemei Xie & Hailiang Zou, 2019. "Beyond symbolic and substantive: Strategic disclosure of corporate environmental information in China," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 403-417, February.
    7. Zhou Liang & Qi Zhang & Weiwei Wu & Xi Liu, 2024. "The synergistic effect of corporate environmental responsibility and technological base on firm performance: From the perspective of knowledge recombination," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4384-4397, September.
    8. Song, Zening & Daryanto, Ahmad & Soopramanien, Didier, 2019. "Place attachment, trust and mobility: Three-way interaction effect on urban residents' environmental citizenship behaviour," Journal of Business Research, Elsevier, vol. 105(C), pages 168-177.
    9. Emel Yarimoglu & Gul Binboga, 2019. "Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 642-651, May.
    10. Linlin Xie & Mian Huang & Bo Xia & Martin Skitmore, 2022. "Megaproject Environmentally Responsible Behavior in China: A Test of the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(11), pages 1-17, May.
    11. Meng Zhang & Ruyang Zhang & Yafei Li & Yue Zhou, 2024. "Knowing green, buying green: University students green knowledge and green purchase behavior," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-7, December.
    12. Iskandar Zainuddin Rela & Abd Hair Awang & Zaimah Ramli & Sarmila Md Sum & Meisanti Meisanti, 2020. "Effects of environmental corporate social responsibility on environmental well‐being perception and the mediation role of community resilience," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2176-2187, September.
    13. Cherry C. I. Lau & Christina W. Y. Wong, 2024. "Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4766-4787, July.
    14. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
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