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Assessing Firm Readiness to Adopt Cluster-Based Innovative Projects: A Segmentation Analysis

Author

Listed:
  • Kaoutar Jamai

    (Department of Agricultural Economics, Ghent University, Coupure Links 653, 9000 Ghent, Belgium)

  • Ali Abidar

    (Department of Rural Development Engineering, National School of Agriculture, Meknes, km. 10, Route Haj Kaddour, B.P. S/40, Meknes 50001, Morocco)

  • Hans De Steur

    (Department of Agricultural Economics, Ghent University, Coupure Links 653, 9000 Ghent, Belgium)

  • Xavier Gellynck

    (Department of Agricultural Economics, Ghent University, Coupure Links 653, 9000 Ghent, Belgium)

Abstract

As innovation has garnered substantial attention on corporate success and sustainability, organizations must evaluate internal contexts to determine potential innovative practices and benefits. Firms need to investigate the determining factors of innovation preparedness as organizational innovation practices are catalyzed through internal elements. This study evaluates small and medium firms’ readiness to adopt and execute collaborative innovative projects within a future cluster and its impacts on organizational advantages, intentions, and attributes. Thereby, three dimensions were considered in examining organizational preparedness, namely, climate, culture, and motivation. A total of 70 firms operating in the labeled agri-food sector in Morocco were interviewed and homogenously classified using integrated hierarchical and non-hierarchical algorithms, following a segmentation approach. Three segments were identified, stressing the degree of organizational readiness to undertake innovative projects within future service clusters. The segments varied according to the firm’s sub-sector, experience, and resources. Considering the association of readiness with benefits and practical aims, the results broaden firm preparedness understanding to adopt innovative projects. The results also illustrate the relevance of adapting both innovative and beneficial project arrangements for firms with minor to moderate experience while addressing current issues across different segments.

Suggested Citation

  • Kaoutar Jamai & Ali Abidar & Hans De Steur & Xavier Gellynck, 2022. "Assessing Firm Readiness to Adopt Cluster-Based Innovative Projects: A Segmentation Analysis," Sustainability, MDPI, vol. 14(2), pages 1-23, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:2:p:947-:d:725022
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    References listed on IDEAS

    as
    1. Ole Jonny Klakegg, 2016. "Project Risk Management: Challenge Established Practice," Administrative Sciences, MDPI, vol. 6(4), pages 1-3, December.
    2. Ulrich Lichtenthaler, 2020. "Agile Innovation: The Complementarity of Design Thinking and Lean Startup," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 11(1), pages 157-167, January.
    3. Daniel Galvez & Manon Enjolras & Mauricio Camargo & Vincent Boly & Johan Claire, 2018. "Firm Readiness Level for Innovation Projects: A New Decision-Making Tool for Innovation Managers," Post-Print hal-01837932, HAL.
    4. Daniel Galvez & Manon Enjolras & Mauricio Camargo & Vincent Boly & Johan Claire, 2018. "Firm Readiness Level for Innovation Projects: A New Decision-Making Tool for Innovation Managers," Administrative Sciences, MDPI, vol. 8(1), pages 1-17, March.
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    Cited by:

    1. Kucher, Lesia & Hełdak, Maria & Orochovska, Lyudmila, 2023. "Assessment of the readiness of agrarian enterprises to implement innovative projects," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 9(1), March.

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