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Preliminary Analysis of Voluntary Information on Organic Milk Labels in Four European Union Countries

Author

Listed:
  • Karolina Woś

    (Department of Functional and Organic Food, Warsaw University of Life Sciences, 02-787 Warsaw, Poland)

  • Lisa Marie Borghoff

    (Department of Food Nutrition Facilities, FH Münster University of Applied Sciences, 48149 Münster, Germany)

  • Andrijana Horvat

    (Department of Agrotechnology and Food Sciences, Wageningen University and Research, P.O. Box 17, 6700 AA Wageningen, The Netherlands)

  • Flavio Paoletti

    (CREA—Research Centre for Food and Nutrition, Via Ardeatina, 546-00178 Rome, Italy)

  • Eleonora Saggia Civitelli

    (CREA—Research Centre for Food and Nutrition, Via Ardeatina, 546-00178 Rome, Italy)

  • Ewa Rembiałkowska

    (Department of Functional and Organic Food, Warsaw University of Life Sciences, 02-787 Warsaw, Poland)

Abstract

The concern for the environment among European consumers is growing and in the future the need for sustainable shopping is expected to increase. Through transparent on-packaging communication with consumers, organic producers have the opportunity to show attributes of organic production system and build a strong market position. The aim of the study was to analyse voluntary packaging information on organic milk from four European markets in the context of organic food quality, i.e., Germany, the Netherlands, Italy and Poland. More specifically, the textual content of 106 organic milk packages was analysed and voluntary information on each package was categorized according to process- and product-related organic milk attributes. The assortment and content of voluntary packaging information varied across the four countries. The largest number of products was found on the German market (37) and the smallest on the Polish market (14). Dutch milk had the greatest amount of voluntary information on animal welfare, product locality, environmental protection, quality confirmation, naturalness and nutritional value. German milk had the most information on enjoyment and conditions of processing, while the Italian milk on the social perspective. The products available on the Polish market had the least voluntary information. Pasteurized organic milk had noticeably more information about organic quality attributes than micro filtrated and UHT milk.

Suggested Citation

  • Karolina Woś & Lisa Marie Borghoff & Andrijana Horvat & Flavio Paoletti & Eleonora Saggia Civitelli & Ewa Rembiałkowska, 2022. "Preliminary Analysis of Voluntary Information on Organic Milk Labels in Four European Union Countries," Sustainability, MDPI, vol. 14(24), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:24:p:16901-:d:1005713
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    References listed on IDEAS

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