IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i21p13820-d952440.html
   My bibliography  Save this article

Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic

Author

Listed:
  • Elisabeth Nöhammer

    (Institute for Management and Economics in Healthcare, UMIT Tirol—Private University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnoefer-Zentrum 1, 6060 Hall in Tirol, Austria)

  • Marco Haid

    (Division for Management in Health and Sport Tourism, UMIT Tirol—University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnoefer-Zentrum 1, 6060 Hall in Tirol, Austria)

  • Philipp Corradini

    (Institute for Regional Development, Eurac Research, Viale Druso 1, I-39100 Bolzano, Italy)

  • Susanne Attenbrunner

    (Institute for Management and Economics in Healthcare, UMIT Tirol—Private University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnoefer-Zentrum 1, 6060 Hall in Tirol, Austria)

  • Peter Heimerl

    (Division for Management in Health and Sport Tourism, UMIT Tirol—University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnoefer-Zentrum 1, 6060 Hall in Tirol, Austria)

  • Robert Schorn

    (Institute of Psychology, UMIT Tirol—University for Health Sciences, Medical Informatics and Technology, Eduard-Wallnoefer-Zentrum 1, 6060 Hall in Tirol, Austria)

Abstract

This study examines critical factors for tourism destination resilience in the first year of the SARS-CoV-2 pandemic in North Tyrol (AT) and South Tyrol (IT). Based on a mixed-method approach, the summer seasons of 2019 and 2020 are compared regarding change in overnight stays in 26 municipalities. The results highlight the importance of the classical 4Ps of marketing and specific contextual factors. These and their implications for research and practice are discussed. Marketing mix aspects most relevant for resilience in a highly tourism-dependent region are outlined.

Suggested Citation

  • Elisabeth Nöhammer & Marco Haid & Philipp Corradini & Susanne Attenbrunner & Peter Heimerl & Robert Schorn, 2022. "Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:13820-:d:952440
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/21/13820/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/21/13820/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nicola Bellini & Francesco Grillo & Giulia Lazzeri & Cecilia Pasquinelli, 2017. "Tourism and regional economic resilience from a policy perspective: lessons from smart specialization strategies in Europe," European Planning Studies, Taylor & Francis Journals, vol. 25(1), pages 140-153, January.
    2. Grazia Chiara Elmo & Gabriella Arcese & Marco Valeri & Stefano Poponi & Francesco Pacchera, 2020. "Sustainability in Tourism as an Innovation Driver: An Analysis of Family Business Reality," Sustainability, MDPI, vol. 12(15), pages 1-14, July.
    3. Ron Martin, 2012. "Regional economic resilience, hysteresis and recessionary shocks," Journal of Economic Geography, Oxford University Press, vol. 12(1), pages 1-32, January.
    4. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    5. Gundula Glowka & Anita Zehrer, 2019. "Tourism Family-Business Owners’ Risk Perception: Its Impact on Destination Development," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    6. Rike Stotten & Michaela Maurer & Hannes Herrmann & Markus Schermer, 2019. "Different Forms of Accommodation in Agritourism: The Role of Decoupled Farmer-Based Accommodation in the Ötztal Valley (Austria)," Sustainability, MDPI, vol. 11(10), pages 1-27, May.
    7. Alain Dupeyras & Neil MacCallum, 2013. "Indicators for Measuring Competitiveness in Tourism: A Guidance Document," OECD Tourism Papers 2013/2, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Salinas Fernández, José Antonio & Guaita Martínez, José Manuel & Martín Martín, José María, 2022. "An analysis of the competitiveness of the tourism industry in a context of economic recovery following the COVID19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    2. Jihye Min & Jerome Agrusa & Joseph Lema & Harold Lee, 2020. "The Tourism Sector and U.S. Regional Macroeconomic Stability: A Network Approach," Sustainability, MDPI, vol. 12(18), pages 1-12, September.
    3. Beatriz Forés & Zélia Breithaupt Janssen & Heitor Takashi Kato, 2021. "A Bibliometric Overview of Tourism Family Business," Sustainability, MDPI, vol. 13(22), pages 1-33, November.
    4. Valentina Ndou & Eglantina Hysa & Ylenia Maruccia, 2023. "A Methodological Framework for Developing a Smart-Tourism Destination in the Southeastern Adriatic–Ionian Area," Sustainability, MDPI, vol. 15(3), pages 1-30, January.
    5. Marco Haid & Julia N. Albrecht, 2021. "Sustainable Tourism Product Development: An Application of Product Design Concepts," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    6. Romão, João, 2020. "Tourism, smart specialisation, growth, and resilience," Annals of Tourism Research, Elsevier, vol. 84(C).
    7. Justin Doran & Bernard Fingleton, 2014. "Economic shocks and growth: Spatio-temporal perspectives on Europe's economies in a time of crisis," Papers in Regional Science, Wiley Blackwell, vol. 93, pages 137-165, November.
    8. Sotirios Varelas, 2022. "Virtual Immersive Platforms as a Strategic Innovative Destination Marketing Tool in the COVID-19 Era," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    9. Marina Capparucci & Emanuela Ghignoni & Alina Verashchagina & Natalia Vorozhbit, 2015. "The Drivers of Innovation in the Italian Manufacturing Sector," Economia & lavoro, Carocci editore, issue 3, pages 111-128.
    10. Vinko Muštra & Blanka Šimundić & Zvonimir Kuliš, 2020. "Does innovation matter for regional labour resilience? The case of EU regions," Regional Science Policy & Practice, Wiley Blackwell, vol. 12(5), pages 955-970, October.
    11. Iva Gregurec & Martina Tomičić Furjan & Katarina Tomičić-Pupek, 2021. "The Impact of COVID-19 on Sustainable Business Models in SMEs," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    12. Gundula Glowka & Andreas Kallmünzer & Anita Zehrer, 2021. "Enterprise risk management in small and medium family enterprises: the role of family involvement and CEO tenure," International Entrepreneurship and Management Journal, Springer, vol. 17(3), pages 1213-1231, September.
    13. Nina Hangebruch & Frank Othengrafen, 2022. "Resilient Inner Cities: Conditions and Examples for the Transformation of Former Department Stores in Germany," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    14. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    15. Xiang Lin & Martin Thomas Falk, 2022. "Nordic stock market performance of the travel and leisure industry during the first wave of Covid-19 pandemic," Tourism Economics, , vol. 28(5), pages 1240-1257, August.
    16. Tapio Riepponen & Mikko Moilanen & Jaakko Simonen, 2023. "Themes of resilience in the economics literature: A topic modeling approach," Regional Science Policy & Practice, Wiley Blackwell, vol. 15(2), pages 326-356, April.
    17. Garaus, Marion & Hudáková, Melánia, 2022. "The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline," Journal of Air Transport Management, Elsevier, vol. 103(C).
    18. Roberto Antonietti & Ron Boschma, 2021. "Social capital, resilience, and regional diversification in Italy [Social capital, innovation and growth: evidence from Europe]," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 30(3), pages 762-777.
    19. Gheorghe Cristian Popescu & Monica Popescu, 2022. "COVID-19 pandemic and agriculture in Romania: effects on agricultural systems, compliance with restrictions and relations with authorities," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 14(2), pages 557-567, April.
    20. Ugo Fratesi & Andrés Rodríguez-Pose, 2016. "The crisis and regional employment in Europe: what role for sheltered economies?," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 9(1), pages 33-57.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:21:p:13820-:d:952440. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.