Quality of Life Subjective Expectations and Exchange from Hosting Mega-Events

This study examined residents’ quality of life contexts due to the mega-events (F1 Korean Grand Prix 2010 and 2018 Pyeongchang Winter Olympics) based on an insider’s perspective (emic approach). The study investigated the residents’ quality of life contexts due to hosting the mega-events, which are suitable for understanding changes in social patterns among residents. Specifically, the study investigated diverse phenomena surrounding two mega-events and their relation to the quality of life with qualitative methods of participant observation and in-depth interviews. The phenomenon for the quality of life represented socioeconomic effect, educational impact on the local community, infrastructure development, recreational and cultural experience, emotional use of life, community spirit, and direct economic exchange. The subject phenomenon of quality of life examined the Residents’ Perception of Quality of Life, Subjective Expectations and Exchange, and the Relationship Model. The relationship model shows that the mega-event host community residents’ daily life experience from the individual or collective social exchanges influences their perception of the quality of life and the areas of life. Meanwhile, the factors, including individual social interaction, recreational and cultural experience, and the emotional use of life, positively or negatively influence the residents’ perception of the quality of life. Finally, the standards and procedures of the perception of the quality of life appear different depending on the type of residents and whether they have direct economic exchange experience.