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Research on the Effects and Factors of CSV Activities by Sector in Japanese Firms: Analysis Considering the Relationships with Management and Communication Strategies

Author

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  • Shinya Takata

    (Department of Industrial & Management Systems Engineering, Faculty of Science and Engineering, Waseda University, 3-4-1, Ookubo, Shinjuku-ku, Tokyo 169-8555, Japan)

  • Young Won Park

    (Graduate School of Humanities and Social Sciences, Saitama University, 255 Shimookubo, Sakura-ku, Saitama 338-8570, Japan
    Graduate School of Humanities and Social Sciences, University of Tokyo, Tokyo 113-0033, Japan)

  • Takahiro Ohno

    (Department of Industrial & Management Systems Engineering, Faculty of Science and Engineering, Waseda University, 3-4-1, Ookubo, Shinjuku-ku, Tokyo 169-8555, Japan)

Abstract

In this study, we examine whether social and corporate values are improved in firms conducting CSV (Creating Shared Value) activities in Japan, as well as determining the factors affecting such improvement. A total of 218 firms were selected from those conducting CSV activities in the manufacturing industry from 2019 to 2021, according to Toyo Keizai data. The following key results were obtained: first, CSV activities increase social value, but do not improve short-term financial performance. Second, the effects on financial performance and factors affecting the improvement of social values vary from sector to sector. Third, changes in sales is a common factor affecting performance. Fourth, communication strategies for the implementation of CSV activities differ between material and assembly industries; for example, materiality plays an important role for human resource utilization in material sectors, while in-house branding plays an important role in assembly sectors. Our research findings contribute to the understanding of the need to take different measures to improve social value among different sectors of the manufacturing industry.

Suggested Citation

  • Shinya Takata & Young Won Park & Takahiro Ohno, 2022. "Research on the Effects and Factors of CSV Activities by Sector in Japanese Firms: Analysis Considering the Relationships with Management and Communication Strategies," Sustainability, MDPI, vol. 14(17), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:17:p:10534-:d:896065
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    References listed on IDEAS

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    Cited by:

    1. Ye-Chan Park & Paul Hong, 2022. "Knowledge Sharing Practices for Corporate Sustainability: An Empirical Investigation of Sharing Economy Firms in Japan," Sustainability, MDPI, vol. 14(24), pages 1-19, December.

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