IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i14p8569-d861769.html
   My bibliography  Save this article

Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica

Author

Listed:
  • Mauricio Carvache-Franco

    (Facultad de Turismo y Hotelería, Universidad Espíritu Santo, Samborondón 092301, Ecuador)

  • Ana Gabriela Víquez-Paniagua

    (Escuela de Administración de Empresas, Tecnológico de Costa Rica, Cartago 30101, Costa Rica)

  • Wilmer Carvache-Franco

    (Facultad de Ciencias Sociales y Humanísticas, Escuela Superior Politécnica del Litoral, Guayaquil 090903, Ecuador)

  • Allan Pérez-Orozco

    (Escuela de Administración de Empresas, Tecnológico de Costa Rica, Cartago 30101, Costa Rica)

  • Orly Carvache-Franco

    (Facultad de Ciencias Económicas, Administrativas y Empresariales, Universidad Católica de Santiago de Guayaquil, Guayaquil 090615, Ecuador)

Abstract

Perceived value influences the future behavior of tourists in sustainable coastal destinations, and thus is crucial for the elaboration of development plans. This study aims to: (i) identify the dimensions of the perceived value of demand in a coastal and marine destination; (ii) determine the dimensions of the perceived value that predict the satisfaction of the demand of a coastal and marine destination; and (iii) establish the dimensions of perceived value that predict loyalty variables such as return, recommendation, and saying positive things about a coastal and marine destination. This research was carried out in Jacó, a sustainable tourist destination on the Pacific Ocean coast located in the Central American country of Costa Rica. The sample collection was carried out on-site in June 2021 during the COVID-19 pandemic. This quantitative study used a sample of 304 valid questionnaires. Factor analysis and the multiple regression method were performed for data analysis. The results show three dimensions in the perceived value, namely, the emotional and functional value, the social value, and the economic value. The emotional and functional dimension is the most important predictor of satisfaction and loyalty in variables such as return, recommendation, and saying positive things about a coastal and marine destination. The results can serve as a management guide for managers of coastal and marine destinations and as information for service providers to develop products according to demand.

Suggested Citation

  • Mauricio Carvache-Franco & Ana Gabriela Víquez-Paniagua & Wilmer Carvache-Franco & Allan Pérez-Orozco & Orly Carvache-Franco, 2022. "Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8569-:d:861769
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/14/8569/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/14/8569/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Meng-Tsung Lee & Jen-Ming Liu & Elaine Q. Borazon, 2020. "Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland," Sustainability, MDPI, vol. 12(15), pages 1-18, August.
    2. Diakomihalis, Mihail N., 2007. "Chapter 13 Greek Maritime Tourism: Evolution, Structures and Prospects," Research in Transportation Economics, Elsevier, vol. 21(1), pages 419-455, January.
    3. Milan Ćulić & Miroslav D. Vujičić & Časlav Kalinić & Milosav Dunjić & Uglješa Stankov & Sanja Kovačić & Đorđije A. Vasiljević & Željko Anđelković, 2021. "Rookie Tourism Destinations—The Effects of Attractiveness Factors on Destination Image and Revisit Intention with the Satisfaction Mediation Effect," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    4. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    5. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
    6. Qiu, Richard T.R. & Park, Jinah & Li, ShiNa & Song, Haiyan, 2020. "Social costs of tourism during the COVID-19 pandemic," Annals of Tourism Research, Elsevier, vol. 84(C).
    7. Dan Yao & Ke Zhang & Lin Wang & Rob Law & Mu Zhang, 2020. "From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    8. Yongjun Su & Junjie Xu & Marios Sotiriadis & Shiwei Shen, 2021. "Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China," Sustainability, MDPI, vol. 13(7), pages 1-14, March.
    9. Kim, Hyelin & Woo, Eunju & Uysal, Muzaffer, 2015. "Tourism experience and quality of life among elderly tourists," Tourism Management, Elsevier, vol. 46(C), pages 465-476.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    2. Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2021. "The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain," Land, MDPI, vol. 10(11), pages 1-15, October.
    3. Sardana, Deepak & Cavusgil, Erin & Gupta, Narain, 2021. "The growing popularity of spiritual brands: What drives purchase intent?," International Business Review, Elsevier, vol. 30(4).
    4. Liu, Xing (Stella) & Wan, Lisa C. & Yi, Xiao (Shannon), 2022. "Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic?," Annals of Tourism Research, Elsevier, vol. 94(C).
    5. Leon John Mach, 2021. "Surf Tourism in Uncertain Times: Resident Perspectives on the Sustainability Implications of COVID-19," Societies, MDPI, vol. 11(3), pages 1-15, July.
    6. Yamaka, Woraphon & Zhang, Xuefeng & Maneejuk, Paravee & Ramos, Vicente, 2023. "Asymmetric effects of third-country exchange rate risk: A Markov switching approach," Annals of Tourism Research, Elsevier, vol. 103(C).
    7. Ahmed Abdel Fattah & Mary Eddy-U, 2022. "The unique twin approaches of Sufi Sheikhs and host-guest relationships at El Sayed Ahmed El-Badawy Mosque in Egypt," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(4), pages 2723-2750, August.
    8. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
    9. Han, Heesup & Meng, Bo & Kim, Wansoo, 2017. "Bike-traveling as a growing phenomenon: Role of attributes, value, satisfaction, desire, and gender in developing loyalty," Tourism Management, Elsevier, vol. 59(C), pages 91-103.
    10. Roberta Capello & Andrea Caragliu, 2021. "Regional growth and disparities in a post‐COVID Europe: A new normality scenario," Journal of Regional Science, Wiley Blackwell, vol. 61(4), pages 710-727, September.
    11. Zazli Lily Wisker & Robert Neil McKie, 2021. "The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(2), pages 144-153, June.
    12. Ling-Long Tsai, 2022. "Factors That Influence Virtual Tourism Holistic Image: The Moderating Role of Sense of Presence," Sustainability, MDPI, vol. 14(1), pages 1-20, January.
    13. Jerome Agrusa & Cathrine Linnes & Joseph Lema & Jihye (Ellie) Min & Tony Henthorne & Holly Itoga & Harold Lee, 2021. "Tourism Well-Being and Transitioning Island Destinations for Sustainable Development," JRFM, MDPI, vol. 14(1), pages 1-14, January.
    14. Ling-en Wang & Bing Tian & Viachaslau Filimonau & Zhizhong Ning & Xuechun Yang, 2022. "The impact of the COVID-19 pandemic on revenues of visitor attractions: An exploratory and preliminary study in China," Tourism Economics, , vol. 28(1), pages 153-174, February.
    15. Ilisa Fajriyati & Adi Zakaria Afiff & Gita Gayatri & Sri Rahayu Hijrah Hati, 2022. "Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination," SAGE Open, , vol. 12(1), pages 21582440211, January.
    16. Erica Mingotto & Michele Tamma, 2021. "Covid-19 and recovery strategies. Some insights from an ongoing exploratory study in the Italian hospitality industry: the case of the historic city centre of Venice," Working Papers 02, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    17. Guanghui Qiao & Liu Ding & Keheng Xiang & Bruce Prideaux & Jinyi Xu, 2022. "Understanding the Value of Tourism to Seniors’ Health and Positive Aging," IJERPH, MDPI, vol. 19(3), pages 1-17, January.
    18. Juan Carlos Martín & Carmen Orden-Cruz & Slimane Zergane, 2020. "Islamic Finance and Halal Tourism: An Unexplored Bridge for Smart Specialization," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    19. , Aisdl, 2020. "Employing Value Chain Theory To Address COVID-19 Outbreak In Tourism Management: A Resilience and Stakeholder View," OSF Preprints tmzvf, Center for Open Science.
    20. Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018. "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 103-121, june.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8569-:d:861769. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.