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Cultural Change Shapes the Sustainable Development of Religious Ecotourism Villages in Bali, Indonesia

Author

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  • I Gusti Ayu Purnamawati

    (Faculty of Economics, Universitas Pendidikan Ganesha, Singaraja 81116, Indonesia)

  • Ferry Jie

    (School of Business and Law, Edith Cowan University, Joondalup, WA 6027, Australia)

  • Saarce Elsye Hatane

    (Department of Accounting, Universitas Kristen Petra, Surabaya 60236, Indonesia)

Abstract

This research aims to determine the impact of technology, commitment, and cultural change on the sustainable development of religious ecotourism villages. This study utilized quantitative research methods. The sampling technique used was random sampling, determined by the slovin formula—data collection techniques through the distribution of questionnaires and measurement using a Likert scale. The study was done in an ecotourism village in Bali Province with a population of 155 individuals, and the sample size was 100. The Structural Equation Model using WarpPLS 5.0 software modelling was used for the statistical analysis. The results demonstrate that the technology and commitment variables have no significant effect on the development of religious ecotourism villages; however, cultural changes have a substantial effect. The development of religious ecotourism villages is the dependent variable in this study; nevertheless, the research is primarily focused on how each village develops its ecotourism, which is increasingly being activated through a religious by the government. Religion, often known as a religious tradition, has a particular role in preserving and sustaining a village’s ancient legacy. The application of the concept of religion in Bali strengthens the joints of Balinese cultural life. Ecotourism villages with religious values pay attention to surrounding customs to maintain and preserve ancestral heritage.

Suggested Citation

  • I Gusti Ayu Purnamawati & Ferry Jie & Saarce Elsye Hatane, 2022. "Cultural Change Shapes the Sustainable Development of Religious Ecotourism Villages in Bali, Indonesia," Sustainability, MDPI, vol. 14(12), pages 1-15, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:12:p:7368-:d:840264
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    References listed on IDEAS

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