IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i6p3504-d521739.html
   My bibliography  Save this article

Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia

Author

Listed:
  • Jeongbeom Hahm

    (Waseda Institute for Sport Sciences, Waseda University, 3-4-1 Higashifushimi, Nishitokyo, Tokyo 202-0021, Japan)

  • Tae-Ahn Kang

    (Graduate School of Sport Sciences, Waseda University, 3-4-1 Higashifushimi, Nishitokyo, Tokyo 202-0021, Japan)

  • Hirotaka Matsuoka

    (Faculty of Sport Sciences, Waseda University, 3-4-1 Higashifushimi, Nishitokyo, Tokyo 202-0021, Japan)

Abstract

Mass sport participation has received considerable attention in the recent sport management literature. However, little is known about sport spectatorship as an outcome of sports mega-events (SMEs). This is the first study to use cross-cultural analysis to examine the relationship between the 2002 Fédération Internationale de Football Association (FIFA) World Cup Korea/Japan and current football spectatorship in the host countries. In the context of SMEs, this study uses the psychological construct of nostalgia as a mediator to identify the relationship with spectatorship. Data from 416 and 408 respondents from South Korea and Japan, respectively, were collected through online surveys and analysed cross-culturally using Hayes’ PROCESS macro model 4. We find that the nostalgia evoked by the 2002 World Cup has positively influenced the host nations’ current football spectatorship. While this SME has a strong impact on evoking nostalgia, the effect of nostalgia on spectator behaviour is significant, yet comparatively weak.

Suggested Citation

  • Jeongbeom Hahm & Tae-Ahn Kang & Hirotaka Matsuoka, 2021. "Understanding the Relationship between Past Experience of a Sports Mega-Event and Current Spectatorship: The Mediating Role of Nostalgia," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3504-:d:521739
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/6/3504/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/6/3504/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Aizawa, Kurumi & Wu, Ji & Inoue, Yuhei & Sato, Mikihiro, 2018. "Long-term impact of the Tokyo 1964 Olympic Games on sport participation: A cohort analysis," Sport Management Review, Elsevier, vol. 21(1), pages 86-97.
    2. Henderson, Karla A., 2009. "A paradox of sport management and physical activity interventions," Sport Management Review, Elsevier, vol. 12(2), pages 57-65, May.
    3. Byers, Terri & Hayday, Emily & Pappous, Athanasios (Sakis), 2020. "A new conceptualization of mega sports event legacy delivery: Wicked problems and critical realist solution," Sport Management Review, Elsevier, vol. 23(2), pages 171-182.
    4. Kokolakakis, Themis & Lera-López, Fernando & Ramchandani, Girish, 2019. "Did London 2012 deliver a sports participation legacy?," Sport Management Review, Elsevier, vol. 22(2), pages 276-287.
    5. Karla A. Henderson, 2009. "A paradox of sport management and physical activity interventions," Sport Management Review, Taylor & Francis Journals, vol. 12(2), pages 57-65, April.
    6. B. Frick & P. Wicker, 2016. "The trickle-down effect: how elite sporting success affects amateur participation in German football," Applied Economics Letters, Taylor & Francis Journals, vol. 23(4), pages 259-263, March.
    7. Themis Kokolakakis & Fernando Lera-López & Girish Ramchandani, 2019. "Did London 2012 deliver a sports participation legacy?," Sport Management Review, Taylor & Francis Journals, vol. 22(2), pages 276-287, April.
    8. Kurumi Aizawa & Ji Wu & Yuhei Inoue & Mikihiro Sato, 2018. "Long-term impact of the Tokyo 1964 Olympic Games on sport participation: A cohort analysis," Sport Management Review, Taylor & Francis Journals, vol. 21(1), pages 86-97, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kai Guo & Zhigang Wang & Chenya Li & Chengdan Guo, 2023. "Meaningful Sports Consumption Behavior Influences the Production of Individual Eudaimonic Well-Being: The Chain-Mediated Role of Perceived Social Support and Perceived Self-Esteem," Sustainability, MDPI, vol. 15(19), pages 1-20, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Felipe Magno & Carla Schwengber ten Caten & Alberto Reinaldo Reppold Filho & Aline Marian Callegaro & Alan de Carvalho Dias Ferreira, 2020. "Factors Related to Sports Participation in Brazil: An Analysis Based on the 2015 National Household Survey," IJERPH, MDPI, vol. 17(17), pages 1-17, August.
    2. Luke R. Potwarka & Pamela Wicker, 2020. "Conditions under Which Trickle-Down Effects Occur: A Realist Synthesis Approach," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
    3. Guizhen He & Gulijiazi Yeerkenbieke & Yvette Baninla, 2020. "Public Participation and Information Disclosure for Environmental Sustainability of 2022 Winter Olympics," Sustainability, MDPI, vol. 12(18), pages 1-27, September.
    4. Potwarka, Luke R. & Snelgrove, Ryan & Drewery, David & Bakhsh, Jordan & Wood, Laura, 2020. "From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative," Sport Management Review, Elsevier, vol. 23(2), pages 302-314.
    5. Themistocles Kokolakakis & Fernando Lera-Lopez, 2020. "Sport Promotion through Sport Mega-Events. An Analysis for Types of Olympic Sports in London 2012," IJERPH, MDPI, vol. 17(17), pages 1-17, August.
    6. Ji Wu & Madeleine Orr & Kurumi Aizawa & Yuhei Inoue, 2021. "Language Relativity in Legacy Literature: A Systematic Review in Multiple Languages," Sustainability, MDPI, vol. 13(20), pages 1-18, October.
    7. Inje Cho & Kyriaki Kaplanidou & Shintaro Sato, 2021. "Gamified Wearable Fitness Tracker for Physical Activity: A Comprehensive Literature Review," Sustainability, MDPI, vol. 13(13), pages 1-15, June.
    8. Rowe, Katie & Sherry, Emma & Osborne, Angela, 2018. "Recruiting and retaining girls in table tennis: Participant and club perspectives," Sport Management Review, Elsevier, vol. 21(5), pages 504-518.
    9. Sato, Mikihiro & Jordan, Jeremy S. & Funk, Daniel C., 2016. "A distance-running event and life satisfaction: The mediating roles of involvement," Sport Management Review, Elsevier, vol. 19(5), pages 536-549.
    10. Wegner, Christine E. & King, Ceridwyn & Jordan, Jeremy S., 2020. "The role of organizational membership in overcoming dissonant sport activity identities," Sport Management Review, Elsevier, vol. 23(3), pages 455-468.
    11. Hayton, John W. & Blundell, Milly & Cullinane, Danny & Walker, Catherine M., 2019. "Building an inclusive cycling “movement”: Exploring the charity-led mobilisation of recreational cycling in communities across Merseyside, England," Sport Management Review, Elsevier, vol. 22(1), pages 21-37.
    12. Tracey J. Dickson & Simon Darcy & Chelsey Walker, 2020. "A Case of Leveraging a Mega-Sport Event for a Sport Participation and Sport Tourism Legacy: A Prospective Longitudinal Case Study of Whistler Adaptive Sports," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    13. José Rodrigues & Carla Chicau Borrego & Paula Ruivo & Pedro Sobreiro & David Catela & José Amendoeira & Rui Matos, 2020. "Conceptual Framework for the Research on Quality of Life," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    14. Song, Jaeki & Kim, Junghwan & Cho, Kwangmin, 2018. "Understanding users’ continuance intentions to use smart-connected sports products," Sport Management Review, Elsevier, vol. 21(5), pages 477-490.
    15. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.
    16. Eime, R.M. & Sawyer, N. & Harvey, J.T. & Casey, M.M. & Westerbeek, H. & Payne, W.R., 2015. "Integrating public health and sport management: Sport participation trends 2001–2010," Sport Management Review, Elsevier, vol. 18(2), pages 207-217.
    17. Casey, Meghan M. & Payne, Warren R. & Eime, Rochelle M., 2012. "Organisational readiness and capacity building strategies of sporting organisations to promote health," Sport Management Review, Elsevier, vol. 15(1), pages 109-124.
    18. Sparvero, Emily S. & Warner, Stacy, 2019. "NFL Play 60: Managing the intersection of professional sport and obesity," Sport Management Review, Elsevier, vol. 22(1), pages 153-166.
    19. Pengfei Shi & Alan Bairner, 2022. "Sustainable Development of Olympic Sport Participation Legacy: A Scoping Review Based on the PAGER Framework," Sustainability, MDPI, vol. 14(13), pages 1-17, July.
    20. Cunningham, George B., 2013. "Theory and theory development in sport management," Sport Management Review, Elsevier, vol. 16(1), pages 1-4.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3504-:d:521739. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.