IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i5p2493-d505851.html
   My bibliography  Save this article

Should Manufacturers Support the Entire Product Lifecycle with Services?

Author

Listed:
  • Oscar F. Bustinza

    (Department of Management, University of Granada, 18071 Granada, Spain)

  • Ferrán Vendrell-Herrero

    (Department of Management, University of Birmingham, Birmingham B15 2TT, UK)

  • Francisco J. Sánchez-Montesinos

    (Department of Management, ESIC Business & Marketing School, 28223 Madrid, Spain)

  • José Antonio Campos-Granados

    (Department of Management, University of Deusto, 48007 Bilbao, Spain)

Abstract

The growing trend to develop product–service innovation (PSI) in manufacturing industries has forced firms to consider the real impact of adding services to their sales portfolio. Literature has shown that PSI implementation has heterogeneous effects on performance as it depends on the service development choice and the specific industry in which firms compete. Moreover, PSI implementation has differing effects on performance depending on the manufacturer’s position in the value ecosystem. Although the heterogeneous PSI–performance relationship has previously been studied in terms of its intensity, research has not yet examined whether services should support specific stages or the entire product lifecycle. For shedding light on this issue, a fuzzy-set qualitative comparative analysis (fsQCA) is carried out on a sample of Basque firms that operate in the machine manufacturing sector. This useful technique uncovers a set of specific service combinations that maximize manufacturers’ profit margin and ratio of solvency. As a result, this study is novel in analyzing the service provision over the entire product lifecycle and reveals that although some service complementarities do exist, single or bundled service specialization outperforms an integral and diversified service approach.

Suggested Citation

  • Oscar F. Bustinza & Ferrán Vendrell-Herrero & Francisco J. Sánchez-Montesinos & José Antonio Campos-Granados, 2021. "Should Manufacturers Support the Entire Product Lifecycle with Services?," Sustainability, MDPI, vol. 13(5), pages 1-14, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2493-:d:505851
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/5/2493/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/5/2493/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bullinger, Hans-Jorg & Fahnrich, Klaus-Peter & Meiren, Thomas, 2003. "Service engineering--methodical development of new service products," International Journal of Production Economics, Elsevier, vol. 85(3), pages 275-287, September.
    2. Bustinza, Oscar F. & Vendrell-Herrero, Ferran & Gomes, Emanuel, 2020. "Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation," International Business Review, Elsevier, vol. 29(6).
    3. Ariu, Andrea, 2016. "Crisis-proof services: Why trade in services did not suffer during the 2008–2009 collapse," Journal of International Economics, Elsevier, vol. 98(C), pages 138-149.
    4. Alberto De La Calle & Inmaculada Freije & José Vicente Ugarte & Miguel Ángel Larrinaga, 2020. "Measuring the impact of digital capabilities on product-service innovation in Spanish industries," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 11(3), pages 254-274.
    5. Rönnberg Sjödin, David & Parida, Vinit & Kohtamäki, Marko, 2016. "Capability configurations for advanced service offerings in manufacturing firms: Using fuzzy set qualitative comparative analysis," Journal of Business Research, Elsevier, vol. 69(11), pages 5330-5335.
    6. Matthieu Crozet & Emmanuel Milet, 2017. "Should everybody be in services? The effect of servitization on manufacturing firm performance," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(4), pages 820-841, December.
    7. JinHyo Joseph Yun, 2017. "Dynamics of Open Innovation," Management for Professionals, in: Business Model Design Compass, chapter 7, pages 99-117, Springer.
    8. Bustinza, Oscar F. & Lafuente, Esteban & Rabetino, Rodrigo & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2019. "Make-or-buy configurational approaches in product-service ecosystems and performance," Journal of Business Research, Elsevier, vol. 104(C), pages 393-401.
    9. Srinivas Kota & Amaresh Chakrabarti, 2014. "ACLODS: a holistic framework for product life cycle design," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 19(1/2/3), pages 90-112.
    10. Dalenogare, Lucas Santos & Benitez, Guilherme Brittes & Ayala, Néstor Fabián & Frank, Alejandro Germán, 2018. "The expected contribution of Industry 4.0 technologies for industrial performance," International Journal of Production Economics, Elsevier, vol. 204(C), pages 383-394.
    11. Bustinza, Oscar F. & Vendrell-Herrero, Ferran & Baines, Tim, 2017. "Service implementation in manufacturing: An organisational transformation perspective," International Journal of Production Economics, Elsevier, vol. 192(C), pages 1-8.
    12. Mari Jos� Aranguren & Xabier de la Maza & Mario Davide Parrilli & Ferran Vendrell-Herrero & James R. Wilson, 2014. "Nested Methodological Approaches for Cluster Policy Evaluation: An Application to the Basque Country," Regional Studies, Taylor & Francis Journals, vol. 48(9), pages 1547-1562, September.
    13. Gang Fu & Weilan Fu & Dan Liu, 2012. "Empirical study on financial risk factors: Capital structure, operation ability, profitability, and solvency ——evidence from listed companies in China," E3 Journal of Business Management and Economics., E3 Journals, vol. 3(5), pages 173-178.
    14. Oscar F. Bustinza & Ferran Vendrell-Herrero & Emanuel Gomes & Esteban Lafuente & Marco Opazo-Basáez & Rodrigo Rabetino & Yancy Vaillant, 2018. "Product-service innovation and performance: unveiling the complexities," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 10(2), pages 95-111.
    15. Lafuente, Esteban & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2017. "Territorial servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses," International Journal of Production Economics, Elsevier, vol. 192(C), pages 19-28.
    16. Martin R Schneider & Conrad Schulze-Bentrop & Mihai Paunescu, 2010. "Mapping the institutional capital of high-tech firms: A fuzzy-set analysis of capitalist variety and export performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(2), pages 246-266, February.
    17. Philip Cooke & JinHyo Joseph Yun & Xiaofei Zhao & YoungDuk Kim, 2019. "The digital, quaternary or 4.0 web economy: aspects, effects and implications," International Journal of Knowledge-Based Development, Inderscience Enterprises Ltd, vol. 10(3), pages 193-212.
    18. Opresnik, David & Taisch, Marco, 2015. "The value of Big Data in servitization," International Journal of Production Economics, Elsevier, vol. 165(C), pages 174-184.
    19. David Albury, 2005. "Fostering Innovation in Public Services," Public Money & Management, Taylor & Francis Journals, vol. 25(1), pages 51-56, January.
    20. Gebauer, Heiko & Fleisch, Elgar & Friedli, Thomas, 2005. "Overcoming the Service Paradox in Manufacturing Companies," European Management Journal, Elsevier, vol. 23(1), pages 14-26, February.
    21. Marco Opazo-Basáez & Ferran Vendrell-Herrero & Oscar F. Bustinza, 2018. "Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    22. Emanuel Gomes & Oscar F. Bustinza & Shlomo Tarba & Zaheer Khan & Mohammad Ahammad, 2019. "Antecedents and implications of territorial servitization," Regional Studies, Taylor & Francis Journals, vol. 53(3), pages 410-423, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carlos Galera-Zarco & José Antonio Campos, 2021. "Exploring Servitization in Industrial Construction: A Sustainable Approach," Sustainability, MDPI, vol. 13(14), pages 1-19, July.
    2. Xing, Yijun & Liu, Yipeng, 2023. "Integrating product-service innovation into green supply chain management from a life cycle perspective: A systematic review and future research directions," Technovation, Elsevier, vol. 126(C).
    3. Wim Coreynen & Arjen van Witteloostuijn & Johanna Vanderstraeten, 2021. "Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation," Sustainability, MDPI, vol. 13(15), pages 1-21, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bustinza, Oscar F. & Opazo-Basaez, Marco & Tarba, Shlomo, 2022. "Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance," Technovation, Elsevier, vol. 118(C).
    2. Wim Coreynen & Arjen van Witteloostuijn & Johanna Vanderstraeten, 2021. "Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation," Sustainability, MDPI, vol. 13(15), pages 1-21, July.
    3. Bustinza, Oscar F. & Vendrell-Herrero, Ferran & Gomes, Emanuel, 2020. "Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation," International Business Review, Elsevier, vol. 29(6).
    4. Marco Opazo-Basáez & Ferran Vendrell-Herrero & Oscar F. Bustinza, 2018. "Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    5. Lombardi, Silvia & Santini, Erica & Vecciolini, Claudia, 2022. "Drivers of territorial servitization: An empirical analysis of manufacturing productivity in local value chains," International Journal of Production Economics, Elsevier, vol. 253(C).
    6. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    7. Shleha, Waleed & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2023. "Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization," International Business Review, Elsevier, vol. 32(1).
    8. Tian, Jiamian & Coreynen, Wim & Matthyssens, Paul & Shen, Lei, 2022. "Platform-based servitization and business model adaptation by established manufacturers," Technovation, Elsevier, vol. 118(C).
    9. Xing, Yijun & Liu, Yipeng & Davies, Philip, 2023. "Servitization innovation: A systematic review, integrative framework, and future research directions," Technovation, Elsevier, vol. 122(C).
    10. Vaillant, Yancy & Lafuente, Esteban & Vendrell-Herrero, Ferran, 2023. "Assessment of industrial pre-determinants for territories with active product-service innovation ecosystems," Technovation, Elsevier, vol. 119(C).
    11. Vendrell-Herrero, Ferran & Gomes, Emanuel & Bustinza, Oscar F. & Mellahi, Kamel, 2018. "Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs," International Business Review, Elsevier, vol. 27(4), pages 814-825.
    12. Bustinza, Oscar F. & Lafuente, Esteban & Rabetino, Rodrigo & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2019. "Make-or-buy configurational approaches in product-service ecosystems and performance," Journal of Business Research, Elsevier, vol. 104(C), pages 393-401.
    13. Aquilante, Tommaso & Vendrell-Herrero, Ferran, 2021. "Bundling and exporting: Evidence from German SMEs," Journal of Business Research, Elsevier, vol. 132(C), pages 32-44.
    14. Freije, Inmaculada & de la Calle, Alberto & Ugarte, José V., 2022. "Role of supply chain integration in the product innovation capability of servitized manufacturing companies," Technovation, Elsevier, vol. 118(C).
    15. Antonio Farías & Christian A. Cancino, 2021. "Digital Transformation in the Chilean Lodging Sector: Opportunities for Sustainable Businesses," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    16. Alberto de la Calle & Inmaculada Freije & Aitor Oyarbide, 2021. "Digital Product–Service Innovation and Sustainability: A Multiple-Case Study in the Capital Goods Industry," Sustainability, MDPI, vol. 13(11), pages 1-29, June.
    17. Upadhayay, Neha B. & Rocchetta, Silvia & Gupta, Shivam & Kamble, Sachin & Stekelorum, Rebecca, 2024. "Blazing the trail: The role of digital and green servitization on technological innovation," Technovation, Elsevier, vol. 130(C).
    18. Shen, Lei & Sun, Wanqin & Parida, Vinit, 2023. "Consolidating digital servitization research: A systematic review, integrative framework, and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    19. Zhou, Dan & Yan, Tingting & Dai, Weiqi & Feng, Junzheng, 2021. "Disentangling the interactions within and between servitization and digitalization strategies: A service-dominant logic," International Journal of Production Economics, Elsevier, vol. 238(C).
    20. Cenamor, J. & Rönnberg Sjödin, D. & Parida, V., 2017. "Adopting a platform approach in servitization: Leveraging the value of digitalization," International Journal of Production Economics, Elsevier, vol. 192(C), pages 54-65.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2493-:d:505851. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.