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Product-service innovation and performance: unveiling the complexities

Author

Listed:
  • Oscar F. Bustinza
  • Ferran Vendrell-Herrero
  • Emanuel Gomes
  • Esteban Lafuente
  • Marco Opazo-Basáez
  • Rodrigo Rabetino
  • Yancy Vaillant

Abstract

The purpose of this paper is to unveil the existing complexities in the relationship between product-service innovation (PSI) - or servitisation - and firm performance that arise from the mismatch between theoretical predictions and empirical evidence. Whilst theoretical work suggests that there are a number of advantages for implementing PSI, quantitative firm-level evidence is not conclusive about the positive effects of this type of innovation on firm performance. By reviewing the relevant publications dealing with the PSI-performance relationship, their methodological approach, the novel constructs validated and the role of mediators/moderators found in the servitisation literature, we argue that further contextualisation is needed to solve this puzzle. Additionally, this work systematically organises the different methods and variables used to assess the PSI-performance link, guiding scholars on the choice between different methods and measures. This work enumerates various streams of future research to discover unexplored fields to better ground this relationship, including the development of solid configurational theories, appropriate fit between theory and measurement techniques and new sampling strategies for performing longitudinal studies.

Suggested Citation

  • Oscar F. Bustinza & Ferran Vendrell-Herrero & Emanuel Gomes & Esteban Lafuente & Marco Opazo-Basáez & Rodrigo Rabetino & Yancy Vaillant, 2018. "Product-service innovation and performance: unveiling the complexities," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 10(2), pages 95-111.
    • Handle: RePEc:ids:ijbenv:v:10:y:2018:i:2:p:95-111
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    Citations

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    Cited by:

    1. Shen, Lei & Sun, Wanqin & Parida, Vinit, 2023. "Consolidating digital servitization research: A systematic review, integrative framework, and future research directions," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Shleha, Waleed & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2023. "Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization," International Business Review, Elsevier, vol. 32(1).
    3. Tian, Jiamian & Coreynen, Wim & Matthyssens, Paul & Shen, Lei, 2022. "Platform-based servitization and business model adaptation by established manufacturers," Technovation, Elsevier, vol. 118(C).
    4. Hee-sung Bae, 2020. "The Relationships between Orientation, Collaboration and Performance for Supply Chain Management of Korean FDI Firms for Sustainable Growth," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    5. Bustinza, Oscar F. & Vendrell-Herrero, Ferran & Gomes, Emanuel, 2020. "Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation," International Business Review, Elsevier, vol. 29(6).
    6. Freije, Inmaculada & de la Calle, Alberto & Ugarte, José V., 2022. "Role of supply chain integration in the product innovation capability of servitized manufacturing companies," Technovation, Elsevier, vol. 118(C).
    7. Opazo-Basáez, Marco & Monroy-Osorio, Juan Carlos & Marić, Josip, 2024. "Evaluating the effect of green technological innovations on organizational and environmental performance: A treble innovation approach," Technovation, Elsevier, vol. 129(C).
    8. Bustinza, Oscar F. & Opazo-Basaez, Marco & Tarba, Shlomo, 2022. "Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance," Technovation, Elsevier, vol. 118(C).
    9. Ali Aghazadeh Ardebili & Elio Padoano & Najmeh Rahmani, 2020. "Waste Reduction for Green Service Supply Chain—the Case Study of a Payment Service Provider in Iran," Sustainability, MDPI, vol. 12(5), pages 1-22, February.
    10. Oscar F. Bustinza & Ferrán Vendrell-Herrero & Francisco J. Sánchez-Montesinos & José Antonio Campos-Granados, 2021. "Should Manufacturers Support the Entire Product Lifecycle with Services?," Sustainability, MDPI, vol. 13(5), pages 1-14, February.
    11. Lafuente, Esteban & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2019. "Conformance and performance roles of bank boards: The connection between non-performing loans and non-performing directorships," European Management Journal, Elsevier, vol. 37(5), pages 664-673.
    12. Dalenogare, Lucas Santos & Le Dain, Marie-Anne & Ayala, Néstor F. & Pezzotta, Giuditta & Frank, Alejandro G., 2023. "Building digital servitization ecosystems: An analysis of inter-firm collaboration types and social exchange mechanisms among actors," Technovation, Elsevier, vol. 124(C).
    13. Jean-Robert Agher & Patrice Dubois & Améziane Aoussat, 2021. "A Bibliometric Analysis of Product-Service Systems’ Design Methodologies: Potential Root-Cause Identification of PSS’ Failures," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    14. Jean-Robert Agher & Patrice Dubois & Améziane Aoussat, 2021. "A Bibliometric Analysis of Product-Service Systems’ Design Methodologies: Potential Root-Cause Identification of PSS’ Failures," Post-Print hal-03983127, HAL.
    15. Antonio Farías & Christian A. Cancino, 2021. "Digital Transformation in the Chilean Lodging Sector: Opportunities for Sustainable Businesses," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    16. Carlos Galera-Zarco & José Antonio Campos, 2021. "Exploring Servitization in Industrial Construction: A Sustainable Approach," Sustainability, MDPI, vol. 13(14), pages 1-19, July.
    17. Bustinza, Oscar F. & Lafuente, Esteban & Rabetino, Rodrigo & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2019. "Make-or-buy configurational approaches in product-service ecosystems and performance," Journal of Business Research, Elsevier, vol. 104(C), pages 393-401.
    18. Huikkola, Tuomas & Kohtamäki, Marko & Rabetino, Rodrigo & Makkonen, Hannu & Holtkamp, Philipp, 2022. "Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration," Technovation, Elsevier, vol. 118(C).
    19. Shah, Syed Aamir Ali & Jajja, Muhammad Shakeel Sadiq & Chatha, Kamran Ali & Farooq, Sami, 2020. "Servitization and supply chain integration: An empirical analysis," International Journal of Production Economics, Elsevier, vol. 229(C).
    20. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    21. Josip Marić & Marco Opazo-Basáez, 2019. "Green Servitization for Flexible and Sustainable Supply Chain Operations: A Review of Reverse Logistics Services in Manufacturing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(1), pages 65-80, December.
    22. Wim Coreynen & Arjen van Witteloostuijn & Johanna Vanderstraeten, 2021. "Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation," Sustainability, MDPI, vol. 13(15), pages 1-21, July.
    23. Kohtamäki, Marko & Bhandari, Krishna Raj & Rabetino, Rodrigo & Ranta, Mikko, 2024. "Sustainable servitization in product manufacturing companies: The relationship between firm's sustainability emphasis and profitability and the moderating role of servitization," Technovation, Elsevier, vol. 129(C).
    24. Jean Pierre Seclen-Luna & Pablo Moya-Fernández & Ángeles Pereira, 2021. "Exploring the Effects of Innovation Strategies and Size on Manufacturing Firms’ Productivity and Environmental Impact," Sustainability, MDPI, vol. 13(6), pages 1-18, March.

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