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Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization

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  • Shleha, Waleed
  • Vaillant, Yancy
  • Vendrell-Herrero, Ferran

Abstract

As the importance of servitization and service-augmented solution delivery grows into a mainstream phenomenon for manufacturers, offering theoretically founded avenues to solve their specific internationalization challenges is necessary. The study addresses the internationalization paradox faced by servitized manufacturers generated by the specific hybrid nature of their product-service offering. As such, this research is meant to understand the entry mode diversity for the internationalization of advanced servitization providers. Our primary research deal-level data follows 1885 potential sales negotiations for servitized products closed in 2018 by a Poland-based multinational high-tech optics firm offering product-service systems. The results of the study support the idea that manufacturers of advanced servitization could benefit from the implementation of entry mode diversity. It is found that the sales deal success when entry mode diversity is implemented in a foreign market is positively moderated when knowledge-intensive advanced servitization is included in the negotiation.

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  • Shleha, Waleed & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2023. "Entry mode diversity and closing commercial deals with international customers: The moderating role of advanced servitization," International Business Review, Elsevier, vol. 32(1).
    • Handle: RePEc:eee:iburev:v:32:y:2023:i:1:s0969593122000816
    DOI: 10.1016/j.ibusrev.2022.102053
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    Cited by:

    1. Vendrell-Herrero, Ferran & Para-González, Lorena & Mascaraque-Ramírez, Carlos & Freixanet, Joan, 2024. "The order of the factors matters: How digital transformation and servitization integrate more efficiently," International Journal of Production Economics, Elsevier, vol. 271(C).
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    3. Andreu Blesa-Pérez & María Ripollés-Meliá & Alex Rialp-Criado & Josep Rialp-Criado, 2023. "Introduction to the special issue: Digitalisation and servitisation in international entrepreneurship," Journal of International Entrepreneurship, Springer, vol. 21(2), pages 150-156, June.

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