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Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

Author

Listed:
  • Nabil Hasan Al-Kumaim

    (Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia)

  • Muhammad Salman Shabbir

    (College of Commerce and Business Administration, Dhofar University, Salalah 211, Oman)

  • Salman Alfarisi

    (Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia)

  • Siti Hasnah Hassan

    (School of Management, University Science Malaysia, Penang, Gelugor 11800, Malaysia)

  • Abdulsalam K. Alhazmi

    (Faculty of Engineering and Computing, University of Science and Technology, Aden 891, Yemen)

  • Sanil S. Hishan

    (Azman Hashim International Business School, Universiti Teknologi, Kuala Lumpur 54100, Malaysia)

  • Samer Al-Shami

    (Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka (UTeM), Melaka 75450, Malaysia)

  • Nadhmi A. Gazem

    (Department of Information Systems, College of Business Administration-Yanbu, Taibah University, Medina 42353, Saudi Arabia)

  • Fathey Mohammed

    (School of Computing, University Utara Malaysia, Sintok 06010, Kedah, Malaysia)

  • Hussein Mohammed Abu Al-Rejal

    (School of Technology Management and Logistic, University Utara Malaysia, Sintok 06010, Kedah, Malaysia)

Abstract

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Suggested Citation

  • Nabil Hasan Al-Kumaim & Muhammad Salman Shabbir & Salman Alfarisi & Siti Hasnah Hassan & Abdulsalam K. Alhazmi & Sanil S. Hishan & Samer Al-Shami & Nadhmi A. Gazem & Fathey Mohammed & Hussein Mohammed, 2021. "Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12585-:d:679250
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    References listed on IDEAS

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