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The Influence of Consumers Perception of Green Products on Green Purchase Intention

Author

Listed:
  • Wilson Kong
  • Amran Harun
  • Rini Suryati Sulong
  • Jaratin Lily

Abstract

Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products. Therefore, the aim of this paper had been to examine the influence of consumer perception of green products on green purchase intention. In this study, perception of green products was conceptualized as a multidimensional variable comprised of green corporate perception, eco-label, green advertising, green packaging, and green product value. By using a survey, a total of 159 questionnaires from respondents aged above 18 in Sabah were collected. The results demonstrated that within consumer perception; green corporate perception, eco-label, and green product value had positive significant influences on green purchase intention. The findings also revealed that eco-label and green product value made the largest contribution in influencing green purchase intention among consumers. In contrast, both green advertising and green packaging had no significant impact on consumer intention to purchase green products.

Suggested Citation

  • Wilson Kong & Amran Harun & Rini Suryati Sulong & Jaratin Lily, 2014. "The Influence of Consumers Perception of Green Products on Green Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(8), pages 924-939.
    • Handle: RePEc:asi:ijoass:v:4:y:2014:i:8:p:924-939:id:2688
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    Citations

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    Cited by:

    1. Roghayeh Teimourfamian Asl & Soheila Khoddami, 2023. "A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors," Business Perspectives and Research, , vol. 11(1), pages 94-111, January.
    2. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    3. Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
    4. Serdar Durdyev & Serik Tokbolat, 2022. "A quantified model for assessment of drivers of acquiring green buildings by potential clients," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3815-3831, March.
    5. Liobikienė, Genovaitė & Mandravickaitė, Justina & Bernatonienė, Jurga, 2016. "Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study," Ecological Economics, Elsevier, vol. 125(C), pages 38-46.
    6. Peter Ansu-Mensah, 2021. "Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    7. Nabil Hasan Al-Kumaim & Muhammad Salman Shabbir & Salman Alfarisi & Siti Hasnah Hassan & Abdulsalam K. Alhazmi & Sanil S. Hishan & Samer Al-Shami & Nadhmi A. Gazem & Fathey Mohammed & Hussein Mohammed, 2021. "Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    8. Laith Al Sabahi & Majid Al Kharusi & Al Faisal Al Hinai & Waleed Al Rumhi & Mohammed Al Nasseri & Dr. Mohammed Shafiuddin, 2022. "Online shopping in Oman – Its influence and opportunities," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 177-180, June.
    9. Osarodion Ogiemwonyi & Amran Harun & Mohammad Imtiaz Hossain & Asif Mahbub Karim, 2023. "The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia," Millennial Asia, , vol. 14(4), pages 582-604, December.
    10. Mozas-Moral, Adoración & Fernández-Uclés, Domingo & Medina-Viruel, Miguel Jesús & Bernal-Jurado, Enrique, 2021. "The role of the SDGs as enhancers of the performance of Spanish wine cooperatives," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

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