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University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries

Author

Listed:
  • Abedalqader Rababah

    (Faculty of Business, Sohar University, P.O. Box 44, Sohar P.C 311, Oman)

  • Natalya I. Nikitina

    (Interdisciplinary Research Laboratory, Research Institute for Advanced Directions and Technologies, Russian State Social University, 129226 Moscow, Russia)

  • Veronica M. Grebennikova

    (Department of Pedagogy and Psychology, Faculty of Pedagogy, Psychology and Communication, Kuban State University, 350040 Krasnodar, Russia)

  • Zhanna R. Gardanova

    (Department of Psychotherapy, Faculty of Clinical Psychology and Social Sciences, Pirogov Russian National Research Medical University, 117997 Moscow, Russia)

  • Angelina O. Zekiy

    (Department of Prosthetic Dentistry, I. M. Sechenov First Moscow State Medical University (Sechenov University), 119991 Moscow, Russia)

  • Vadim V. Ponkratov

    (Department of Public Finance, Financial University under the Government of the Russian Federation, 125993 Moscow, Russia)

  • Nadezhda N. Bashkirova

    (Higher School of State Audit, Lomonosov Moscow State University, 119234 Moscow, Russia)

  • Nikolay V. Kuznetsov

    (Department of Finance and Credit, State University of Management, 109542 Moscow, Russia)

  • Tatyana I. Volkova

    (Department of Economics and Production Organization, Bauman Moscow State Technical University, 105005 Moscow, Russia)

  • Marina V. Vasiljeva

    (Top Management, Atlantic Science and Technology Academic Press, Boston, MA 01233, USA
    Founder, General Director, Autonomous Non-Profit Organization “Publishing House Scientific Review” (Nauchnoe Obozrenie), 127051 Moscow, Russia)

  • Marina I. Ivleva

    (Humanitarian Training Center, History and Philosophy Department, Plekhanov Russian University of Economics, 115054 Moscow, Russia)

  • Izabella D. Elyakova

    (Department of Economics and Finance, North-Eastern Federal University, 677000 Yakutsk, Sakha Republic, Russia)

Abstract

University social responsibility (USR) is an important assessment criterion of the QS Stars. In the context of the COVID-19 pandemic, the social orientation of universities as intellectual leaders in the development of society gains particular importance. The research purpose is to analyze the impact of the COVID-19 pandemic on the university activity directions in the framework of strategies (USR). An empirical assessment of the level and complementary factors of USR in the BRICS countries (Brazil, Russia, India, China, and South Africa) was conducted, using the method of integral and expert assessment. Grounded on scoring according to the principal component analysis, the structure of the factors of the USR development in the BRICS countries was determined. Multifactor regression modeling allowed substantiating the priority of factors stimulating the development of USR in the BRICS countries in modern conditions and arguing the main barriers to introducing the concept of social responsibility into university activities and expanding the stakeholders’ circle in it. The research results showed that the university management creativity, effective communication with the public and stakeholders, the quality of the educational process and the development of scientific activities stimulate USR development in the BRICS countries and should be used as the basis for the strategic planning of activities in the context of the continuing COVID-19 pandemic. Conceptual trends in the USR development can be useful for universities in the studied countries when adapting strategic development plans regarding the social needs of modern society.

Suggested Citation

  • Abedalqader Rababah & Natalya I. Nikitina & Veronica M. Grebennikova & Zhanna R. Gardanova & Angelina O. Zekiy & Vadim V. Ponkratov & Nadezhda N. Bashkirova & Nikolay V. Kuznetsov & Tatyana I. Volkova, 2021. "University Social Responsibility during the COVID-19 Pandemic: Universities’ Case in the BRICS Countries," Sustainability, MDPI, vol. 13(13), pages 1-29, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7035-:d:580272
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    Cited by:

    1. Hua Xiang & Jie Lu & Mikhail E. Kosov & Maria V. Volkova & Vadim V. Ponkratov & Andrey I. Masterov & Izabella D. Elyakova & Sergey Yu. Popkov & Denis Yu. Taburov & Natalia V. Lazareva & Iskandar Muda , 2023. "Sustainable Development of Employee Lifecycle Management in the Age of Global Challenges: Evidence from China, Russia, and Indonesia," Sustainability, MDPI, vol. 15(6), pages 1-30, March.
    2. Paulette A. Meikle & Lekeitha R. Morris, 2022. "University Social Responsibility: Challenging Systemic Racism in the Aftermath of George Floyd’s Murder," Administrative Sciences, MDPI, vol. 12(1), pages 1-19, February.
    3. Habarurema Jean Baptiste & Yan Guang Cai & A. Y. M. Atiquil Islam & Nzabalirwa Wenceslas, 2022. "A Systematic Review of University Social Responsibility in Post-Conflict Societies: The Case of the Great Lakes Region of East Africa," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 164(1), pages 439-475, November.
    4. Maurizio Comoli & Lorenzo Gelmini & Valentina Minutiello & Patrizia Tettamanzi, 2021. "University Social Responsibility: The Case of Italy," Administrative Sciences, MDPI, vol. 11(4), pages 1-22, October.
    5. Kamer-Ainur Aivaz & Daniel Teodorescu, 2022. "The Impact of the Coronavirus Pandemic on Medical Education: A Case Study at a Public University in Romania," Sustainability, MDPI, vol. 14(1), pages 1-16, January.

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