Using a Text Mining Approach to Hear Voices of Customers from Social Media toward the Fast-Food Restaurant Industry
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- Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.
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Keywords
online customer reviews; text mining; customer satisfaction; feature selection;All these keywords.
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