IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i9p3718-d353813.html
   My bibliography  Save this article

Strategic Decisions to Enhance the Internationalization of the Performing Arts and Their Sustainability: The Case of Flamenco

Author

Listed:
  • María-Angeles Rastrollo-Horrillo

    (Department of Economics and Business Management, University of Malaga, 29071 Malaga, Spain)

Abstract

Determining how to operate in foreign markets is challenging for the performing arts (PA) because the particular nature of their activities necessarily entails sustainable complexities. This study aims to extend understanding of the internationalization of PA to shed light on the strategic decisions adopted by cultural agents to achieve an economic and cultural objective—generating international income while ensuring the symbolic value of cultural products rooted in local values. A longitudinal empirical case of one leading enterprise in international flamenco production with a successful history in international markets is reported here, and in-depth insights into four strategic decisions that can boost the sustainable internationalization of PA are gained: why (motivations), what (product), where (market selection), and how (entry modes). The results have theoretical and practical implications for a cultural sector with few examples of internationalization that is seeking for international markets to become sustainable while being subject to public financing cuts, strong competition, and globalization. The important role of intermediaries in bridging the gaps between different actors of the PA value chain and in assuring sustainable cultural management of the internationalization process is also identified.

Suggested Citation

  • María-Angeles Rastrollo-Horrillo, 2020. "Strategic Decisions to Enhance the Internationalization of the Performing Arts and Their Sustainability: The Case of Flamenco," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:9:p:3718-:d:353813
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/9/3718/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/9/3718/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ojala, Arto, 2015. "Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures," International Business Review, Elsevier, vol. 24(5), pages 825-835.
    2. Erin Anderson & Hubert Gatignon, 1986. "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(3), pages 1-26, September.
    3. repec:dau:papers:123456789/1425 is not listed on IDEAS
    4. Ojala, Arto & Evers, Natasha & Rialp, Alex, 2018. "Extending the international new venture phenomenon to digital platform providers: A longitudinal case study," Journal of World Business, Elsevier, vol. 53(5), pages 725-739.
    5. Joseph Lampel & Theresa Lant & Jamal Shamsie, 2000. "Balancing Act: Learning from Organizing Practices in Cultural Industries," Organization Science, INFORMS, vol. 11(3), pages 263-269, June.
    6. Henri Savall & Véronique Zardet, 2011. "The Qualimetrics Approach," Post-Print halshs-00779907, HAL.
    7. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    8. Catherine Welch & Rebecca Piekkari & Emmanuella Plakoyiannaki & Eriikka Paavilainen-Mantymaki, 2011. "Theorising from case studies: Towards a pluralist future for international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 42(5), pages 740-762, June.
    9. Izabela Luiza Pop & Anca Borza & Anuța Buiga & Diana Ighian & Rita Toader, 2019. "Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development," Sustainability, MDPI, vol. 11(4), pages 1-22, February.
    10. John H Dunning, 1988. "The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(1), pages 1-31, March.
    11. Łukasz Wróblewski & Bogusław Dziadzia & Zdzisława Dacko-Pikiewicz, 2018. "Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services—Barriers and Conditions," Sustainability, MDPI, vol. 10(9), pages 1-20, September.
    12. Calof, Jonathan L. & Beamish, Paul W., 1995. "Adapting to foreign markets: Explaining internationalization," International Business Review, Elsevier, vol. 4(2), pages 115-131, June.
    13. Nicole Coviello, 2015. "Re-thinking research on born globals," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(1), pages 17-26, January.
    14. Sui Sui & Matthias Baum, 2014. "Internationalization strategy, firm resources and the survival of SMEs in the export market," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(7), pages 821-841, September.
    15. Stéphane Debenedetti, 2006. "The roles of media critics in the cultural industries," Post-Print halshs-00169482, HAL.
    16. Benjamin M Oviatt & Patricia P McDougall, 2005. "The internationalization of entrepreneurship," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(1), pages 2-8, January.
    17. Knight, Gary A. & Liesch, Peter W., 2016. "Internationalization: From incremental to born global," Journal of World Business, Elsevier, vol. 51(1), pages 93-102.
    18. Richard Fletcher, 2011. "Internationalisation strategies for SMEs in the decade ahead: are our theories relevant?," International Journal of Entrepreneurship and Innovation Management, Inderscience Enterprises Ltd, vol. 13(3/4), pages 246-262.
    19. Alicia Mateos-Ronco & Nieves Peiró Torralba, 2019. "Sustainable Management of Contemporary Art Galleries: A Delphi Survey for the Spanish Art Market," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    20. Svante Andersson & Natasha Evers, 2015. "International opportunity recognition in international new ventures—a dynamic managerial capabilities perspective," Journal of International Entrepreneurship, Springer, vol. 13(3), pages 260-276, September.
    21. Mats Forsgren, 2016. "A note on the revisited Uppsala internationalization process model – the implications of business networks and entrepreneurship," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 47(9), pages 1135-1144, December.
    22. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    23. Blomstermo, Anders & Eriksson, Kent & Lindstrand, Angelika & Sharma, D. Deo, 2004. "The perceived usefulness of network experiential knowledge in the internationalizing firm," Journal of International Management, Elsevier, vol. 10(3), pages 355-373.
    24. Etemad, Hamid & Motaghi, Hamed, 2018. "Internationalization pattern of creative-cultural events: Two cases from Canada," International Business Review, Elsevier, vol. 27(5), pages 1033-1044.
    25. Allègre Hadida, 2010. "Commercial success and artistic recognition of motion picture projects," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 34(1), pages 45-80, February.
    26. Jianfei Yang & Jūratė Černevičiūtė, 2017. "Cultural and Creative Industries (CCI) and sustainable development: China’s cultural industries clusters," Post-Print hal-01705746, HAL.
    27. Jianfei Yang & Jūratė Černevičiūtė, 2017. "Cultural and Creative Industries (CCI) and sustainable development: China’s cultural industries clusters," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(2), pages 231-242, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. María-Angeles Rastrollo-Horrillo & Lourdes Navarrete, 2020. "Evaluation Model of the Roles of Festivals in the Internationalization of Performing Arts: Evidence from Flamenco Festivals," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    2. Maria del Mar Casanovas-Rubio & Carolina Christen & Luz María Valarezo & Jaume Bofill & Nela Filimon & Jaume Armengou, 2020. "Decision-Making Tool for Enhancing the Sustainable Management of Cultural Institutions: Season Content Programming at Palau De La Música Catalana," Sustainability, MDPI, vol. 12(14), pages 1-24, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. María-Ángeles Rastrollo-Horrillo & Julia Martín-Armario, 2019. "Organisational barriers to nascent born-global growth: Learning from the inside," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 454-473, September.
    2. Paul, Justin & Parthasarathy, Sundar & Gupta, Parul, 2017. "Exporting challenges of SMEs: A review and future research agenda," Journal of World Business, Elsevier, vol. 52(3), pages 327-342.
    3. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
    4. Ojala, Arto & Evers, Natasha & Rialp, Alex, 2018. "Extending the international new venture phenomenon to digital platform providers: A longitudinal case study," Journal of World Business, Elsevier, vol. 53(5), pages 725-739.
    5. Khan, Zaheer & Lew, Yong Kyu, 2018. "Post-entry survival of developing economy international new ventures: A dynamic capability perspective," International Business Review, Elsevier, vol. 27(1), pages 149-160.
    6. Sinéad Monaghan & Esther Tippmann, 2018. "Becoming a multinational enterprise: Using industry recipes to achieve rapid multinationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 473-495, May.
    7. Crespo, Nuno Fernandes & Crespo, Cátia Fernandes & Silva, Graça Miranda & Nicola, Maura Bedin, 2023. "Innovation in times of crisis: The relevance of digitalization and early internationalization strategies," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    8. Elena Domínguez Romero & Susanne Durst & Antonio Navarro Garcia, 2024. "Rethinking internationalization processes: toward a circular framework," Review of Managerial Science, Springer, vol. 18(11), pages 3363-3394, November.
    9. Jeoung Yul Lee & Alfredo Jiménez & Timothy M. Devinney, 2020. "Learning in SME Internationalization: A New Perspective on Learning From Success versus Failure," Management International Review, Springer, vol. 60(4), pages 485-513, August.
    10. Rubina Romanello & Maria Chiarvesio, 2019. "Early internationalizing firms: 2004–2018," Journal of International Entrepreneurship, Springer, vol. 17(2), pages 172-219, June.
    11. Dillon, Sarah M. & Glavas, Charmaine & Mathews, Shane, 2020. "Digitally immersive, international entrepreneurial experiences," International Business Review, Elsevier, vol. 29(6).
    12. A Rebecca Reuber & Pavlos Dimitratos & Olli Kuivalainen, 2017. "Beyond categorization: New directions for theory development about entrepreneurial internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(4), pages 411-422, May.
    13. Fletcher, Margaret & Harris, Simon & Richey, Robert Glenn, 2021. "Retrospective and prospective learning: Accelerating the internationalization process," Journal of World Business, Elsevier, vol. 56(3).
    14. María del Pilar Casado-Belmonte & Gema María Marín-Carrillo & Eduardo Terán-Yépez & María de las Mercedes Capobianco-Uriarte, 2020. "What Is Going on with the Research into the Internationalization of Small and Medium-Sized Enterprises (SMEs)? An Intellectual Structure Analysis into the State-of-the-Art (1990–2018)," Publications, MDPI, vol. 8(1), pages 1-30, February.
    15. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
    16. Meschi, Pierre-Xavier & Ricard, Antonin & Tapia Moore, Ernesto, 2017. "Fast and Furious or Slow and Cautious? The Joint Impact of Age at Internationalization, Speed, and Risk Diversity on the Survival of Exporting Firms," Journal of International Management, Elsevier, vol. 23(3), pages 279-291.
    17. María-Angeles Rastrollo-Horrillo & Lourdes Navarrete, 2020. "Evaluation Model of the Roles of Festivals in the Internationalization of Performing Arts: Evidence from Flamenco Festivals," Sustainability, MDPI, vol. 12(24), pages 1-21, December.
    18. Głodowska Agnieszka & Pera Bożena & Wach Krzysztof, 2019. "International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 55-84, September.
    19. Miguel A. Hernandez, 2019. "Unveiling International New Ventures’ Success: Employee’s Entrepreneurial Behavior," Administrative Sciences, MDPI, vol. 9(3), pages 1-32, August.
    20. Goxe, François & Mayrhofer, Ulrike & Kuivalainen, Olli, 2022. "Argonauts and Icaruses: Social networks and dynamics of nascent international entrepreneurs," International Business Review, Elsevier, vol. 31(1).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:9:p:3718-:d:353813. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.