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Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru

Author

Listed:
  • Renato Peñaflor-Guerra

    (Communication and Corporate Image Program, School of Communications, Universidad Peruana de Ciencias Aplicadas, Lima 15023, Peru)

  • M. Victoria Sanagustín-Fons

    (Department of Psychology and Sociology, University of Zaragoza, 50009 Zaragoza, Spain)

  • Julianna Ramírez-Lozano

    (CENTRUM Católica Graduate Business School, Pontificia Universidad Católica del Perú, Lima 15023, Peru)

Abstract

Peru is a Latin American country with one of the most powerful and dynamic emerging economies in the world; however, it reveals considerable inconsistencies and socioeconomic inequalities. This research demonstrates that business ethics and corporate social responsibility are closely related with the welfare state of the country/region where a company is incorporated. Research work has been carried out on the case of the product “Pura Vida”, of the Gloria Company, implementing a mixed research method (documentary, quan and qual ) in which a descriptive collection of data from different sources, in relation to the company and the crisis with Pura Vida milk, has been used; additionally, an ad hoc survey has been conducted on a sample of Peruvian citizens to know their insight in relation to the relevant aspects of business ethics and corporate responsibility and their opinion regarding the specific case being investigated; finally, in-depth interviews were held with the company’s management staff. It is shown that without a certain degree of welfare state, it is difficult to implement ethics and social responsibility in companies and in society as a whole. In addition, the main concerns of Peruvians regarding ethics and social responsibility can be observed.

Suggested Citation

  • Renato Peñaflor-Guerra & M. Victoria Sanagustín-Fons & Julianna Ramírez-Lozano, 2020. "Business Ethics Crisis and Social Sustainability. The Case of the Product “Pura Vida” in Peru," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:8:p:3348-:d:347939
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    References listed on IDEAS

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