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Co-Creating Value in Sustainable and Alternative Food Networks: The Case of Community Supported Agriculture in New Zealand

Author

Listed:
  • Mariarosaria Savarese

    (EngageMinds HUB—Consumer, Food & Health Engagement Research Center, Faculty of Psychology, Università Cattolica del Sacro Cuore – Largo Agostino Gemelli, 1, 20123 Milano, Italy)

  • Kerry Chamberlain

    (School of Psychology, Massey University, 0745 Auckland, New Zealand)

  • Guendalina Graffigna

    (EngageMinds HUB—Consumer, Food & Health Engagement Research Center, Department of Psychology, Faculty of Agricultural, Nutrition and Environmental Sciences, Università Cattolica del Sacro Cuore – Milano and Piacenza-Cremona, Largo Agostino Gemelli, 1, 20123 Milano, Italy)

Abstract

Background: Over recent decades, society has been facing different social, political, and economic challenges that are changing classical consumption dynamics towards more sustainable practices, mostly in the field of food consumption. In particular, alternative food networks are enabling new food consumption models inspired by principles of participation and sustainability. The aim of this study was to explore how community supported agriculture farms create value for sustainability practices from both farmer and consumer perspectives in order to find new levers to engage consumers towards pursuing better food consumption models. Methods: A qualitative study was conducted following focused ethnography principles. Results: The results show that community supported agriculture is a complex concept based on the active participation of consumers as carers of economic, social, and environmental values. These values are all strongly connected, and together contribute to create an ecosystem where sustainable food practices can be promoted through a “learning by doing” process. Conclusions: This research offers new ways to re-connect and collaborate with consumers in the era of sustainable food consumption.

Suggested Citation

  • Mariarosaria Savarese & Kerry Chamberlain & Guendalina Graffigna, 2020. "Co-Creating Value in Sustainable and Alternative Food Networks: The Case of Community Supported Agriculture in New Zealand," Sustainability, MDPI, vol. 12(3), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:3:p:1252-:d:318525
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    References listed on IDEAS

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    1. Claudia Vaderna & Robert Home & Paola Migliorini & Dirk Roep, 2022. "Overcoming divergence: managing expectations from organisers and members in community supported agriculture in Switzerland," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    2. Stadnyk, Vаlentyna & Krasovska, Galyna & Izhevskiy, Pavlo & Tomalia, Tetiana & Khomych, Lilia & Matveev, Pavlo, 2021. "Motivational aspects of development of strategic network partnership in the agro-industrial complex," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 7(2), June.
    3. Valeska V. Geldres-Weiss & Nicolás Gambetta & Nathaniel P. Massa & Skania L. Geldres-Weiss, 2021. "Materiality Matrix Use in Aligning and Determining a Firm’s Sustainable Business Model Archetype and Triple Bottom Line Impact on Stakeholders," Sustainability, MDPI, vol. 13(3), pages 1-22, January.
    4. Ilona Liliána Birtalan & Attila Bartha & Ágnes Neulinger & György Bárdos & Attila Oláh & József Rácz & Adrien Rigó, 2020. "Community Supported Agriculture as a Driver of Food-Related Well-Being," Sustainability, MDPI, vol. 12(11), pages 1-17, June.

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