Examining the Moderating Role of Brand Loyalty among Consumers of Technology Products
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Cited by:
- Azin Yazdi & Sunder Ramachandran & Hoda Mohsenifard & Khaled Nawaser & Faraz Sasani & Behrooz Gharleghi, 2024. "The Ebb and Flow of Brand Loyalty: A 28-Year Bibliometric and Content Analysis," Papers 2402.13177, arXiv.org.
- Dariusz Dudek & Marcin Lipowski & Ilona Bondos, 2021. "Changing Energy Supplier on the Market with a Strong Position of Incumbent Suppliers—Polish Example," Energies, MDPI, vol. 14(13), pages 1-16, June.
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Keywords
business sustainability; brand loyalty; consumer behavior; repurchase intention; technology products; structural equation modeling;All these keywords.
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