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A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers

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Listed:
  • Shin-Yi Lin

    (Department of Tourism Management, Chinese Culture University, Taipei 11114, Taiwan)

  • Pin-Ju Juan

    (Department of International Tourism Management, Tamkang University, Yilan 26247, Taiwan)

  • Sheng-Wei Lin

    (Department of Tourism Management, Chinese Culture University, Taipei 11114, Taiwan)

Abstract

Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.

Suggested Citation

  • Shin-Yi Lin & Pin-Ju Juan & Sheng-Wei Lin, 2020. "A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers," Sustainability, MDPI, vol. 12(22), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9366-:d:443260
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    References listed on IDEAS

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    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    Cited by:

    1. Yanlong Guo & Xueqing Ma & Denghang Chen & Han Zhang, 2022. "Factors Influencing Use of Fitness Apps by Adults under Influence of COVID-19," IJERPH, MDPI, vol. 19(23), pages 1-17, November.
    2. Chenyujing Yang & Shaocong Yan & Jingyu Wang & Yongji Xue, 2022. "Flow Experiences and Virtual Tourism: The Role of Technological Acceptance and Technological Readiness," Sustainability, MDPI, vol. 14(9), pages 1-17, April.
    3. Md. Zahid Alam & Syed Moudud-Ul-Huq & Md. Nazmus Sadekin & Mohamad Ghozali Hassan & Mohammad Morshedur Rahman, 2021. "Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    4. Hyo Geun Song, 2023. "Understanding Social Media Users’ Mukbang Content Watching: Integrating TAM and ECM," Sustainability, MDPI, vol. 15(5), pages 1-15, February.
    5. Ana Slavec & Nežka Sajinčič & Vesna Starman, 2021. "Use of Smartphone Cameras and Other Applications While Traveling to Sustain Outdoor Cultural Heritage," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    6. Mirela-Catrinel Voicu & Adina Bărbulescu & Denisa Abrudan, 2022. "On a City Guide App Model," Sustainability, MDPI, vol. 14(23), pages 1-17, November.
    7. Pinaz Tiwari & Rahul Pratap Singh Kaurav & Kian Yeik Koay, 2024. "Understanding travel apps usage intention: findings from PLS and NCA," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 25-41, March.

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