IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i23p12345-d686717.html
   My bibliography  Save this article

Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19

Author

Listed:
  • Heesup Han

    (College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea)

  • Chen Che

    (College of History and Tourism Culture, Inner Mongolia University, Hohhot 010021, China)

  • Sanghyeop Lee

    (Major in Tourism Management, College of Business Administration, Keimyung University, Daegu 42601, Korea)

Abstract

Given that little is known about overseas travelers’ responses and behaviors toward China after the outbreak of COVID-19, this study aimed to uncover risk perception factors and investigate its role in Korean travelers’ avoidance/hesitation behaviors toward China as an international tourism destination in the case of the COVID-19 pandemic. To explore the relationship with risk perception, anticipated emotion and avoidance/hesitation behavior, a quantitative method along with an online survey was employed. This focus was on Korean tourists who had traveled to China at least once. Findings revealed that risk perception and negative anticipated emotion are vital facilitators of avoidance/hesitation behaviors, and that positive anticipated emotion reduces such behaviors. The efficacy of a higher-order structure of risk perception, which encompasses six dimensions, was also demonstrated. In addition, destination attachment lowered the influence of risk perception on the formation of avoidance/hesitation behaviors. Overall, our results will help tourism researchers and practitioners understand what factors drive and reduce international travelers’ avoidance/hesitation behaviors toward China in the post-pandemic world. Implications for theory and practice are offered.

Suggested Citation

  • Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:23:p:12345-:d:686717
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/23/12345/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/18/23/12345/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
    2. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
    3. Olya, Hossein G.T. & Al-ansi, Amr, 2018. "Risk assessment of halal products and services: Implication for tourism industry," Tourism Management, Elsevier, vol. 65(C), pages 279-291.
    4. Kaufmann, Hans Ruediger & Petrovici, Dan Alex & Filho, Cid Gonçalves & Ayres, Adriano, 2016. "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5735-5747.
    5. Heesup Han & Soyeun Lee & Jinkyung Jenny Kim & Hyungseo Bobby Ryu, 2020. "Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed," Sustainability, MDPI, vol. 12(20), pages 1-18, October.
    6. Olya, Hossein G.T. & Altinay, Levent, 2016. "Asymmetric modeling of intention to purchase tourism weather insurance and loyalty," Journal of Business Research, Elsevier, vol. 69(8), pages 2791-2800.
    7. Chen Che & Bonhak Koo & Jiatong Wang & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han, 2021. "Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists," IJERPH, MDPI, vol. 18(7), pages 1-14, April.
    8. Chen-Kuo Pai & Tingting Lee & Sangguk Kang, 2021. "Examining the Role of Service Quality, Perceived Values, and Trust in Macau Food Festival," IJERPH, MDPI, vol. 18(17), pages 1-16, September.
    9. Hui Zhang & Min Zhuang & Yihan Cao & Jingxian Pan & Xiaowan Zhang & Jie Zhang & Honglei Zhang, 2021. "Social Distancing in Tourism Destination Management during the COVID-19 Pandemic in China: A Moderated Mediation Model," IJERPH, MDPI, vol. 18(21), pages 1-16, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heesup Han & Hong Ngoc Nguyen & Sanghyeop Lee & Wei Quan, 2024. "Impact of the destination image and government policy responsiveness of China on Korean travelers’ destination trust and behaviors in the post-pandemic era," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    2. Noveri Maulana & Rifelly Dewi Astuti & Hariyadi B. Sukamdani & Prijono Tjiptoherijanto, 2022. "Risk Perception in the Post COVID-19 Pandemic Era: An Analysis of Tourist Accommodation and Travel Behavior in the New Normal Era," Sustainability, MDPI, vol. 14(22), pages 1-16, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mehran, Javaneh & Olya, Hossein GT., 2020. "Canal boat tourism: Application of complexity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Dedeoglu, Bekir Bora & Boğan, Erhan & Kucukergin, Kemal Gurkan & Birinci, Muhammet Cenk, 2023. "Are tourists afraid of the unknown? Examining the role of travel constraints and tourist xenophobia with symmetric and asymmetric perspectives," Journal of Business Research, Elsevier, vol. 165(C).
    3. Olya, Hossein G.T. & Lee, Choong-Ki & Lee, Yong-Ki & Reisinger, Yvette, 2019. "What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 195-205.
    4. Song, Yan & Zhang, Lu & Zhang, Ming, 2022. "Research on the impact of public climate policy cognition on low-carbon travel based on SOR theory—Evidence from China," Energy, Elsevier, vol. 261(PA).
    5. Haroon ur Rashid Khan & Murad Ali & Hossein G. T. Olya & Muhamamd Zulqarnain & Zubair Rashid Khan, 2018. "Transformational leadership, corporate social responsibility, organizational innovation, and organizational performance: Symmetrical and asymmetrical analytical approaches," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1270-1283, November.
    6. Dan Wang & Hsi-Lin Liu & Ching-Cheng Shen, 2022. "Exploring the Influence of Perceived Epidemic Severity and Risk on Well-Being in Nature-Based Tourism—Taking China’s Post-1990 Generation as an Example," Sustainability, MDPI, vol. 14(18), pages 1-14, September.
    7. Homer, Pamela Miles, 2021. "When sadness and hope work to motivate charitable giving," Journal of Business Research, Elsevier, vol. 133(C), pages 420-431.
    8. Yağmur, Yenal & Aksu, Akın, 2022. "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 27-37.
    9. Zhang, Jing & Chen, Mingliang & Xie, Zhaohan & Zhuang, Jingyi, 2022. "Don't fall into exquisite poverty: The impact of mismatch between consumers and luxury brands on happiness," Journal of Business Research, Elsevier, vol. 151(C), pages 298-309.
    10. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    11. Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
    12. Balabanis, George & Stathopoulou, Anastasia, 2021. "The price of social status desire and public self-consciousness in luxury consumption," Journal of Business Research, Elsevier, vol. 123(C), pages 463-475.
    13. Liu, Chih-Hsing & Gan, Bernard & Ko, Wen-Hwa & Teng, Chih-Ching, 2022. "Comparison of localized and foreign restaurant brands for consumer behavior prediction," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    14. Maria Johann, 2022. "CSR Strategy in Tourism during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
    15. Rui Guo & Xiaoying Liu & Hakjun Song, 2021. "Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism," IJERPH, MDPI, vol. 18(23), pages 1-13, December.
    16. Pappas, Nikolaos & Caputo, Andrea & Pellegrini, Massimiliano Matteo & Marzi, Giacomo & Michopoulou, Eleni, 2021. "The complexity of decision-making processes and IoT adoption in accommodation SMEs," Journal of Business Research, Elsevier, vol. 131(C), pages 573-583.
    17. Yang-Im Lee & Peter R. J. Trim, 2019. "Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 595-613, September.
    18. Sami Ben Jabeur & Rabi Belhaj Hassine & Salma Mefteh‐Wali, 2021. "Firm financial performance during the financial crisis: A French case study," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(2), pages 2800-2812, April.
    19. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Thanapa Chouykaew & Hussen Niyomdecha & Suchart Chansamran & Yu He, 2024. "Integrating Sustainability and Cultural Sensitivity: Clustering Muslim Tourist Lifestyles in the Andaman Coastal Cluster, Thailand," Sustainability, MDPI, vol. 16(21), pages 1-15, November.
    20. Feng, Wenting & Yang, Morgan X. & Yu, Irina Y., 2023. "From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases," Journal of Business Research, Elsevier, vol. 165(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:23:p:12345-:d:686717. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.