IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i16p6619-d399564.html
   My bibliography  Save this article

A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy

Author

Listed:
  • Xiangzhi Bu

    (Department of Business Administration, Business School, Shantou University, Shantou 515063, China)

  • Hoang Viet Nguyen

    (Department of Research Administration, Thuongmai University, Hanoi 100000, Vietnam)

  • Tsung Piao Chou

    (Department of Business Administration, National Chung Hsing University, Taichung 402, Taiwan)

  • Chia-Pin Chen

    (Department of Business Administration, National Chung Hsing University, Taichung 402, Taiwan)

Abstract

This study investigates factors that predict consumers’ perceptions of healthiness of organic tea. Furthermore, this study also examines the relationship between perceived healthiness and purchase intention with the mediating role of consumers’ attitudes toward organic tea. Because China has been the largest producer and the largest market of the global tea market, this study collects sample data from consumers at different tea stores in China. Using structural equation modelling to analyze data, results indicate that product quality, consumer service, in-store experience, store prestige, and store innovativeness are important predictors of consumers’ perceptions of healthiness of organic tea. Furthermore, results show that perceived healthiness has a positive influence on purchase intention toward organic tea. Consumers’ attitudes toward organic tea also has a positive mediating effect into this relationship.

Suggested Citation

  • Xiangzhi Bu & Hoang Viet Nguyen & Tsung Piao Chou & Chia-Pin Chen, 2020. "A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6619-:d:399564
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/16/6619/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/16/6619/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Peter C. Verhoef, 2005. "Explaining purchases of organic meat by Dutch consumers," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(2), pages 245-267, June.
    2. Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.
    3. Yoon, Sungjoon & Park, Ji Eun, 2018. "Tests of in-store experience and socially embedded measures as predictors of retail store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 111-119.
    4. Haghiri, Morteza & Hobbs, Jill E. & McNamara, Meaghan L., 2009. "Assessing Consumer Preferences for Organically Grown Fresh Fruit and Vegetables in Eastern New Brunswick," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 12(4), pages 1-20, November.
    5. Astrid Jonas & Jutta Roosen, 2008. "Demand for milk labels in Germany: organic milk, conventional brands, and retail labels," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 192-206.
    6. Le Van Huy & Mai Thi Thao Chi & Antonio Lobo & Ninh Nguyen & Phan Hoang Long, 2019. "Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles," Sustainability, MDPI, vol. 11(5), pages 1-16, February.
    7. Hwang, Jiyoung & Chung, Jae-Eun, 2019. "What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 293-306.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lingbo Fu & Chengyu Xiong & Min Xu, 2023. "Influential Factors Affecting Tea Tourists’ Behavior Intention in Cultural Ecosystem Services: An Affordance Perspective," Sustainability, MDPI, vol. 15(21), pages 1-18, October.
    2. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    3. Joanna Rosak-Szyrocka & Justyna Żywiołek & Maciej Mrowiec, 2022. "Analysis of Customer Satisfaction with the Quality of Energy Market Services in Poland," Energies, MDPI, vol. 15(10), pages 1-24, May.
    4. Grossman, Ori & Rachamim, Matti, 2024. "How can coffee shops draw customers back after COVID-19? the influence of psychological distance on coffee versus tea preference," Journal of Business Research, Elsevier, vol. 172(C).
    5. Lina Mao & Guangfan Sun & Yining He & Huixia Chen & Changwei Guo, 2024. "Culture and Sustainability: Evidence from Tea Culture and Corporate Social Responsibility in China," Sustainability, MDPI, vol. 16(10), pages 1-17, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    2. Owusu, Victor & Owusu Anifori, Michael, 2013. "Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(1), pages 1-20, February.
    3. Jianming Wang & Thuy Linh Pham & Van Thac Dang, 2020. "Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity," IJERPH, MDPI, vol. 17(3), pages 1-18, January.
    4. Kjersti Nes & Federico Antonioli & Pavel Ciaian, 2024. "Trends in sustainability claims and labels for newly introduced food products across selected European countries," Agribusiness, John Wiley & Sons, Ltd., vol. 40(2), pages 371-390, April.
    5. Peltner, Jonas & Thiele , Silke, 2021. "Elasticities of Food Demand in Germany – A Demand System Analysis Using Disaggregated Household Scanner Data," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 70(01), January.
    6. Gilboa, Shaked & Mitchell, Vince, 2020. "The role of culture and purchasing power parity in shaping mall-shoppers’ profiles," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    7. Sonia Chien-I Chen & Chenglian Liu & Zhenyuan Wang & Farid Arya, 2022. "Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research," IJERPH, MDPI, vol. 19(5), pages 1-22, March.
    8. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    9. Willems, Kim, 2022. "Brand personality appeal in retailing: Comparing fashion- and grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    10. Iliriana Miftari & Rainer Haas & Oliver Meixner & Drini Imami & Ekrem Gjokaj, 2022. "Factors Influencing Consumer Attitudes towards Organic Food Products in a Transition Economy—Insights from Kosovo," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    11. Thi Tuyet Mai Nguyen & Thanh Hung Phan & Hoang Linh Nguyen & Thi Kim Thoa Dang & Ngoc Diep Nguyen, 2019. "Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market: A Study of Urban Vietnamese Consumers," Sustainability, MDPI, vol. 11(17), pages 1-16, September.
    12. Damian Tago & Henrik Andersson & Nicolas Treich, 2014. "Pesticides and Health: A Review of Evidence on Health Effects, Valuation of Risks, and Benefit-Cost Analysis," Advances in Health Economics and Health Services Research, in: Preference Measurement in Health, volume 24, pages 203-295, Emerald Group Publishing Limited.
    13. Tandon, Anushree & Dhir, Amandeep & Kaur, Puneet & Kushwah, Shiksha & Salo, Jari, 2020. "Why do people buy organic food? The moderating role of environmental concerns and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    14. Jinyan Peng & Kai Li & Yingpeng Gao, 2022. "How the Internet Affects China’s Green Consumption Development: Empirical Research Based on Baidu Index Data," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    15. Hamed Nozari & Esmaeil Najafi & Mohammad Fallah & Farhad Hosseinzadeh Lotfi, 2019. "Quantitative Analysis of Key Performance Indicators of Green Supply Chain in FMCG Industries Using Non-Linear Fuzzy Method," Mathematics, MDPI, vol. 7(11), pages 1-19, October.
    16. Bonnet, Céline & Corre, Tifenn & Réquillart, Vincent, 2015. "Price Transmission in Food Chains: The Case of the Dairy Industry," TSE Working Papers 15-563, Toulouse School of Economics (TSE).
    17. Jiang, Yangyang & Stylos, Nikolaos, 2021. "Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    18. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    19. José Javier Pérez-Barea & Ricardo Espantaleón-Pérez & Peter Šedík, 2020. "Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef," Sustainability, MDPI, vol. 12(23), pages 1-24, December.
    20. Francisco José Torres‐Ruiz & Manuela Vega‐Zamora & Manuel Parras‐Rosa, 2018. "Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 588-602, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6619-:d:399564. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.