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Tests of in-store experience and socially embedded measures as predictors of retail store loyalty

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  • Yoon, Sungjoon
  • Park, Ji Eun

Abstract

Drawing on the current literature which primarily viewed store loyalty as an outcome of personal assessment of store-specific factors (i.e., store brand image, store satisfaction, etc.), this study seeks to broaden the theoretical focus by incorporating variables that measure customers’ social embeddedness such as social networks and cultural orientation.

Suggested Citation

  • Yoon, Sungjoon & Park, Ji Eun, 2018. "Tests of in-store experience and socially embedded measures as predictors of retail store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 111-119.
    • Handle: RePEc:eee:joreco:v:45:y:2018:i:c:p:111-119
    DOI: 10.1016/j.jretconser.2018.08.010
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    References listed on IDEAS

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    5. Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
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    9. Mirza Mohammad Didarul Alam & Nor Azila Mohd Noor, 2020. "The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh," SAGE Open, , vol. 10(2), pages 21582440209, May.
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