Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages
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- Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
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Keywords
structural feature; social media; political marketing; data analytics; sustainable political marketing; sustainable management; limited capacity model of motivated mediated message processing;All these keywords.
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