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Broadcasting and Telecommunications Industries in the Convergence Age: Toward a Sustainable Public-Centric Public Interest

Author

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  • Hwanho Choi

    (School of Business, Ajou University, Suwon 16499, Korea)

Abstract

The emergence of new digital technologies, such as the Internet and new business models such as over-the-top (OTT) operators that utilize them, has transformed the media and broadcasting industries. As advanced technologies and business models are adopted, convergence between the broadcasting and telecommunication (“telecom”) sectors has become a common business practice. Using the South Korean case study of a failed acquisition attempt of CJ HelloVision by SK Telecom, this research identifies the three essential features (economic, sociocultural, and industrial structure issues) related to convergence in the broadcasting and media industries. Further, this study reveals the potential consequences of convergence to the public, industry, and society, and offers critical implications for future policy direction. Finally, this study suggests the need for a change in the policy direction in the age of convergence in the broadcasting and media industries. In addition, it calls for the importance of a public-centric public benefit. Social and consumer welfare, and not profit or industrial growth, should dictate the public interest orientation in the broadcasting and media industries. Therefore, the meaning of public interest in broadcasting and media should not be limited in the industrial context of media; rather, it should consider the access to service by the public, the condition of consumption, and its consequences in the perspective of social and consumer welfare.

Suggested Citation

  • Hwanho Choi, 2018. "Broadcasting and Telecommunications Industries in the Convergence Age: Toward a Sustainable Public-Centric Public Interest," Sustainability, MDPI, vol. 10(2), pages 1-15, February.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:2:p:544-:d:132410
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    References listed on IDEAS

    as
    1. Bum Soo Chon & Junho Choi & George Barnett & James Danowski & Sung-Hee Joo, 2003. "A Structural Analysis of Media Convergence: Cross-Industry Mergers and Acquisitions in the Information Industries," Journal of Media Economics, Taylor & Francis Journals, vol. 16(3), pages 141-157.
    2. Lee, Sangwon & Lee, Seonmi & Brown, Justin, 2017. "Growth of Global Over-the-Top and Korean Media Market: Competition and Regulatory Policy Issues," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168510, International Telecommunications Society (ITS).
    3. Adilov Nodir & Alexander Peter & Cunningham Brendan M., 2012. "Smaller Pie, Larger Slice: How Bargaining Power Affects the Decision to Bundle," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 12(1), pages 1-25, April.
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    Cited by:

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    2. Eunji Oh & M. Minsuk Shin, 2020. "Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies," Sustainability, MDPI, vol. 12(6), pages 1-23, March.
    3. Byungho Park & Moon Young Kang & Jiwon Lee, 2020. "Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages," Sustainability, MDPI, vol. 12(15), pages 1-10, July.
    4. Eui-Yul Choi, 2022. "The Mediating Role of Interaction Between Watching Motivation and Flow of Sports Broadcasting in Multi-Channel Network," SAGE Open, , vol. 12(1), pages 21582440211, January.
    5. Moon Young Kang & Byungho Park, 2018. "Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator," Sustainability, MDPI, vol. 10(4), pages 1-14, April.
    6. Chang, Jiyoon & Lee, Daeho, 2022. "Changes in user experience and satisfaction as media technology evolves: The reciprocal relationship between video games and video game-related media," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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