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Study on Collaboration Intentions and Behaviors of Public Participation in the Inheritance of ICH Based on an Extended Theory of Planned Behavior

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  • Hongmei Xia

    (College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin 300072, China
    College of Ethnology and Sociology, Qinghai Nationalities University, No. 3, Bayi Middle Road, Chengdong District, Xining 810007, China)

  • Tong Chen

    (College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin 300072, China)

  • Guanghui Hou

    (College of Law, Shantou University, No. 243, Daxue Road, Shantou 515063, China)

Abstract

Intangible cultural heritage (ICH) is reported to be disappearing rapidly. Collaboration among different persons is critical to the preservation of ICH inheritance. Previous studies have focused mainly on the inheritance of ICH from the individual perspective, while ignoring the perspective of multi-subject collaboration. For this study, we developed and applied an extended theory of planned behavior (TPB) to examine the effectiveness of the intentions and behaviors of public participation in the inheritance of ICH during the collaboration process in the inheritance of Regong art in Qinghai Province, China. Structural equation modeling was used to evaluate the strength of relationships among constructs, and a questionnaire (completed by 351 residents) was used to collect data. The results show that this extended theory of planned behavior can be applied in the evaluation of the collaboration process in the inheritance of ICH. We also introduce a novel construct to the TPB, ‘shared religious beliefs’, defined as uniformity of religion within a social group (in this case, an ethnic minority group), that is, a mono-religious community. Our results show that this construct has a significantly positive effect on collaboration intention among the general public.

Suggested Citation

  • Hongmei Xia & Tong Chen & Guanghui Hou, 2020. "Study on Collaboration Intentions and Behaviors of Public Participation in the Inheritance of ICH Based on an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 12(11), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:11:p:4349-:d:363007
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    References listed on IDEAS

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    1. Seulah Kim & Dong-uk Im & Jongoh Lee & Heejae Choi, 2019. "Utility of Digital Technologies for the Sustainability of Intangible Cultural Heritage (ICH) in Korea," Sustainability, MDPI, vol. 11(21), pages 1-19, November.
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    4. Saphinaz-Amal Naguib, 2013. "Museums, Diasporas and the Sustainability of Intangible Cultural Heritage," Sustainability, MDPI, vol. 5(5), pages 1-13, May.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    7. Bradley K. Hauser & Tomas M. Koontz & Jeremy T. Bruskotter, 2012. "Volunteer participation in collaborative watershed partnerships: insights from the Theory of Planned Behaviour," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 55(1), pages 77-94, April.
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    Cited by:

    1. Hongmei Xia & Yanling Li & Fang Chen & Bo Xu, 2022. "The Influence of Participant Subject Factors on Collaboration Effects in the Protection of China’s ICH: The Mediating Role of Relationship Quality," Sustainability, MDPI, vol. 14(3), pages 1-19, January.
    2. Qiao Chen & Wenfeng Zhao & Qin Wang & Yawen Zhao, 2022. "The Sustainable Development of Intangible Cultural Heritage with AI: Cantonese Opera Singing Genre Classification Based on CoGCNet Model in China," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    3. Gege Zhang & Xiaoyuan Chen & Rob Law & Mu Zhang, 2020. "Sustainability of Heritage Tourism: A Structural Perspective from Cultural Identity and Consumption Intention," Sustainability, MDPI, vol. 12(21), pages 1-17, November.

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